What started as a photo-sharing medium, Instagram is now a marketing platform.
The number of users has quickly doubled, attracting businesses to use the platform as a marketing basis.
With several followers and great use of hashtags, as illustrated on Shopify, you can passively make money at the comfort of your house.
Let’s dive.
- Grow Your Audience Why would a company approach you to market their products? When you post on Instagram, the post appears on all your followers’ feed. If you have a few hundred followers, then you have less audience, and the opposite is exact.Ask people to follow you, use the right hashtag such as #follow4follow when posting and become influential. Being an established person on Instagram acts as a profile for attracting businesses who want to reach your audience.Strive for above 5000 followers.2. Remain Active and Engage Your AudienceWhat’s the use of having 5000 followers, and you’re not giving them something? Regularly post high-quality pictures, even if it means using editing tools. The point is, ensure you’re posting something worth looking.While you don’t have to post every day, the time you post content on your page matters. Post during break hours, commuting hours (morning and evening) and weekends to reach more people. Read their comments and reply where necessary.
If one of your fans uses the product you’re marketing, recognize them on a video or post.
3. Engage an Influencer
Familiar with the Kardashians? While not everyone can access any of the Kardashian, those who do use them for marketing their apparel or other products.
You don’t have to find an influencer with a million followers. You can tell your friend with substantial followers to use your product and recognize where they got it from you as well as handle your branded hashtag as they make their post. If their fans use the link to yours, then you grow your audience and sales as well.
If you’re an Instagram influencer, engage shoutouts. You promote another person’s account or company. An influencer posts a video and starts or end by stating who made the video possible and ask the audience to check the person’s account or website. Similarly, if you receive a product from a specific company and you admired their services, you can recommend the company to other people. Well, start by being a free ambassador or ask for a gig in exchange for revenue.
Edit your bio and add contact information and indicate the contact information applies to people who want to do business with you.
4. Sell Photos and Virtually Consumable Products
Instagram is a visual-based platform. Some of the images on the medium are of high quality than Google pictures. Since bloggers and other internet users are always in need of photos, use the chance to provide high-quality images, including drawings, paintings, animations and videos.
However, your photos have to look better than other sellers for you to make good money. Ensure, therefore, that you’re using the right tools to edit and enhance your images besides taking original pictures.
5. Get into Affiliate Marketing
Affiliate marketing is where you partner with a brand to make a sale in exchange for a commission. You a retractable link or promotion code that if buyers use to purchase a product, you earn a commission.
But, you can only have one link on your bio, yet you need several for all the products you’re selling. Use the link to lead to a landing affiliate page. Consequently, make a post and indicate that people can use the link in your Instagram bio to purchase products or services.
6. Advertise Your Bnb on Instagram
Those on the Airbnb platform make a lot by doing little since the company is responsible for creating pitches that attract travellers to book accommodation. The truth is, tourists are looking for BnB, and you’re at an advantage if you live near tourist attractions. Those travellers, however, don’t know you provide accommodation because they don’t come from the nearby area.
You have to sell your services, and your success is dependent on your marketing.
Use the chance to market your room on Instagram. But, you can’t be sceptical about it. Share details describing your space, near landmarks, tourist attractions, utilities available and restrictions if there is any.
Use a wide-angle camera and take high-quality pictures. If the camera loves you, opt for a video and navigate through your compound as you show the exterior and interior of your rental.
7. Sponsored Content
With 100,000 followers, companies will look for you to promote their products. With a high number of followers, you seem trustable and influential and that because of the content you post on your platform.
Sponsored content is a strategy where you have to use the product and provide testimonials to your followers. You share how the product or the service in question makes your life what it is. If you are marketing gym wear, you have to go live and show your experience with the outfit. The message you pass on your post has to reflect your live video.
There is a catch.
You have to remain trustworthy by balancing the money you gain, and your integrity as your followers will be interested in the authenticity of the product.
8. Entrepreneurship and Instagram
Instead of using your influence to sell other people’s products, sell yours and enjoy the income. It’s a bit complex than other realms because you have to work both on the ground, and online marketing your products.
Alternatively, take time to prepare information products such as eBooks, video courses and webinars. Promote these products on your Instagram page and show the value your audience get if they use your products.
Again, be authentic.
Think you have what it takes to become an Instagram earner? Businesses are budgeting for online marketing, and Instagram is one of the platforms they intend to use. With many marketing opportunities, you can earn money from Instagram. Dive in and implement the above points.
