Digital marketing is not something new. It has been around for almost as long as Google or Youtube, and it has continued to expand and improve over the years. Today, you can even use digital marketing on social media sites like Facebook or Twitter. So why are home builders late to the marketing party? It might be because you still think that word of mouth is the best way to find leads, or you might feel that you do not have enough time to develop and use a digital marketing strategy.
When, in reality, digital marketing is one of the simplest ways to generate quality work for your business. There is a lot of information going around the internet about home builder marketing, and not all that information is true. That is why we have decided to bust the most common myths about digital marketing for home builders, so you can have a better picture of what digital marketing really is and how it might help you.
1. I do not have time for it
Since digital marketing is one of the best ways to generate leads that offer huge ROI, this myth makes no sense. Digital marketing does not take time at all, compared to leads you have the potential to make when you do everything right. You can start your digital marketing strategy by setting up your company’s social media and regularly posting to it. Realistically, you can put how much time you want into your digital marketing strategy, but the more time you put in, the more profit you will be making. You can have a good digital marketing strategy in the beginning just by posting one or two blog posts a month to your website and interact with clients on Facebook a few times a day.
If you want to have serious gains from your new digital marketing strategy, then you will have to put more time into it. If you truly do not have the time to manage your own digital marketing strategy, then you should definitely hire someone to do it for you. If you have made the decision to hire someone to handle your digital marketing, then we recommend you check constructeddigital.com if you want it to be done the right way.
2. I have enough leads
This one does not make any sense since no company can have too many leads. If there comes a time where you have many more jobs than you can handle, then this gives you the opportunity where you can start choosing which jobs you want to do. The more leads you keep getting, the bigger the chance you can get into a higher-priced market. And which company does not want to increase their profits?
3. No one uses email marketing
This is a very bad approach to digital marketing since a lot of people would rather be contacted through an email than phone these days. Email marketing strategy is still very useful and far from dead. A great way to keep your clients and potential customers interested in your business is by sending monthly newsletters with your previously done projects.
You can also ask for customer reviews through your email newsletters. The more positive reviews you have, the more potential leads.