User experience copywriting or UX copywriting is high in demand, not only in digital projects but also in the freelance battlegrounds. This practice to build a relationship between brands and users is not similar to content writing and copywriting. UX copywriting has its definition and format to follow.
In case you don’t know what UX copywriting is, here is a comprehensible definition.
The term possesses two components primarily.
There is a debate about what UI and UX mean. However, as per our concern, UX stands for user experience.
According to Max an Software writer at Spanish writer pro a UX writer helps and guides the user when he buys a product, visits a website, or downloads an app. His approach is to deliver what the user is searching for in a useful and concise way.
Copywriting is fashion writing to market or advertise any product. This art persuaded a customer to take a specific action that must be beneficial for your brand. Copywriting produces a copy that is helpful in brand awareness as well.
In short, UX Copywriting is an art and use of language to engage users in a brand or product and make their user experiences more convenient and compelling.
Is Content writing and UX Copywriting the same?
UX copywriting and content writing deviate from each other. They may sound the same but work differently.
We use content writing to deliver informative blogs related to our website and also to increase engagement. UX copywriting is used digitally for business, such as brand awareness, advertisement, marketing, and sales. It empathizes with the users and their needs.
How To Write Effective UX Copywriting?
In this blog post, you’ll be learning eight useful tips to master UX copywriting. The following rules will polish your skill and help you to improve UX copywriting instantly.
1. Use Of Present Tense:
Since UX copywriting aims to fix a good relationship between the user and brand, the use of tenses plays a critical role. Explain your statements in present simple tense to make them more convenient.
- Upload your post now.
- Create a new avatar
2. UX Friendly Headlines:
A strong UX headline is short but descriptive. It catches the user’s interaction by telling him what content or product he’ll be getting. Keep the primary aim of the page and make it more persuasive by using indirect claims.
- We provide a course that helps many UX Copywriters to grow.
- Get your essential UX copywriting course with one free beginner’s guide.
Even the first heading is simple; I found it quite common. On the other hand, the second heading is ultimately compelling me to buy the course because I can get one beginner’s guide. The brand interacts with beginners UX Copywriters and tells them what they must need.
3. Draw Consistency:
It is a common mistake mostly UX copywriters make. If you want the user to take individual action, don’t mention a thing repeatedly. It sounds desperate to the user. Instead, make him think accordingly to your benefit. Remove his confusion and let him act.
- Use “place an order” at one place and “checkout’ when he proceeds to the final screen. The user will ultimately take his last action.
- If you use “place an order” again, it’ll make him think he should purchase.
4. Talk To The User:
Most UX copywriters make this blunder. Your copy should be modest. Prove your claim or call to action rather than bragging.
The user must feel that your design or product is beneficial for him, not you.
See how smartly Upwork informed the maintenance gap to its users.
- Sorry, the server is down.
- We’ll be right back. Enjoy your rest!
5. Show Your Objectives In the Form Of User’s Interest:
Again, UX copywriting is all about telling the users that you care. Avoid showing that you want the user to do this or that for your profit. Turn your objective into the user’s interest.
- Subscribe here.
- Try 30 days free.
Have you ever noticed how Netflix compels movie lovers to enjoy their site free for thirty days?
It increases their interest during the free trial, after which the users eventually purchase Netflix monthly subscription.
6. Use Action Verbs and Avoid “Okay.”
Linking the user and product is impossible without conversation in UX copywriting. A UX copywriter or designer knows that the copy drives users to the service s/he provides.
You can’t command a user just by telling him what to do. You’ve to use interactive elements to guide the user appropriately. Necessary actions and commands should have a proper label or button.
- Use Go back, send, submit, delete or remove instead of okay and cancel.
- Such action verbs build understanding between the user and service.
7. Avoid Dates:
Confusions and mishappenings are not part of UX copywriting. That’s why you provide accuracy to comfort the users and shield them from their insecurities.
Mention your events, delivery, or seminar by ‘today,’ ‘tomorrow,’ and ‘yesterday.’ Thus and so, the user will be free of marking a date on the calendar. This sort of UX copywriting urges users to be concentrated on the brand, service, or product directly.
- Schedule your booking.
- Book your seat today.
8. Concise Sentences
Think about how Alexa works on single and dual words commands.
Similarly, your UX copywriting must be clear, easy to read, and concise.
Writing concisely doesn’t mean incomplete content. A UX copywriter can define his long description in one word statement.
- We’re sorry to inform you that the current operation has failed.
- Inconvenience regretted.
Outcome Of this Article – UX Copywriting Tips
The prime issue mostly UX copywriters face is the confusion between making the user’s journey effortless while considering the brand’s digital goal. Hence, User experience writing depends on two aspects.
- Listening and understanding the user’s mind.
- Supply his needs and develop an interaction with him.
By considering the above factors, you can master UX copywriting.