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Marketing Lessons You Can Learn from Kim Kardashian

If you don’t know who Kim Kardashian is, well, you may have lived under a rock for the past decade. Almost everyone on this planet with an Internet connection knows about her. Some adore her, while others can’t stand seeing her face, but everyone must agree that she is one of the best marketing experts out there.

Kim Kardashian has 165 million followers on Instagram and 64.5 followers on Twitter, which is a considerable following. She is the queen of all influencers, the one that started all, and there’s little (or none) that she can’t sell to her fans.

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You don’t need to love her nor follow her and her family adventures and dramas, but you can learn a lot from her. She has skills and expertise, so we are going to share with you some of the lessons you need to learn from the fabulous Kim K.

The Lessons Kim Kardashian Can Teach You

1. Be Confident Even If You Aren’t

This may sound confusing, but that’s what not only Kim K. does, but her whole family. Most of them (the female part) are so confident that can be scary on some level. Sometimes they have a reason for their confidence, but most of the time, they don’t. So if you want to make it, sometimes you have to fake it. Be over the top, just like Kim, even if you are not in the mood that day, and see where it will get you.

2. Turn Every Negative Thing Into a Positive One

Knowing how to turn negative things into opportunities is like a sort of art. Just remember what happened when a video of Kim “doing it” got leaked. She didn’t get shy; she didn’t run away in her cave; she embraced the situation and won a lawsuit. Once that was done, and she had $5 million more, from the trial, in her bank account, she invested that in her business. So you need to know those bad things will happen, but you don’t want to feel devastated about that. See how you can change the whole situation into your advantage and learn from that experience. If you’ve had a good deal gone bad, know that it’s not the end of the world.

3. Don’t Make It All About Yourself

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Yes, we’ve just told you that you need to be extra confident like Kim to succeed, but you don’t want to overdo it. Kim makes everything about her, but at the same time, she knows how and when to be thoughtful about others. You need to focus on things that your audience wants and needs and try to help them. For those in the real estate business, you can easily do this by giving advice, sharing the favorite spots in the neighborhood, giving contacts to constructors, or moving companies. Be of service to people, and people will love you. Nobody likes a person that overly self-centered, nor someone that doesn’t know how to listen.

4. You Need to Know Your Audience

This lesson is connected to the previous one. If you want to be successful with your audience, you need to know them. You will know how to communicate with your audience once you know who your audience is. And once you connect with them, they will think of you as someone authentic. Yes, sometimes you need to fake it a little until you make it, but don’t overdo it. People will sense if you are not real, and they will not trust you. First, you need to think about yourself, your expertise, business strengths, interest, and knowledge. And then think about how you can use that to attract and apply to your targeted audience.

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5. Engage With That Audience

The next step, once you’ve found your audience is to engage with them. People love to know things about other people; they invest themselves in other people’s lives, their happiness, and their drama – that’s the reason why everyone from the Kardashian family is so famous. What’s even better than that is those people get a chance to interact with their favorite celebrity. That’s why Kim often asks her Instagram followers what bag she should bring with her what shoes she should wear. She knows what to wear, or her stylists know, but she wants you to participate. In that way she makes people part of her live and her story. And that’s what you need to do. Create accounts, ask people for their opinion about your new listing, ask them when they want a new listing out – be creative.

6. The Power of a Good Photo

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The members of the Kardashian family know how to take a good photo. They look perfect, so perfect that you want to be like them. Yes, they are not natural, the images are photoshopped – but people don’t care. They want to look at those perfect photos, and they want to have that same lifestyle. Just like them, you need to have a perfectly curated profile with gorgeous images. But be sure to put some photos of you and your life there. If you want to sell people a perfect house, that’s good. But you should try and sell them the ideal lifestyle that you have. Lure them with your perfect photos of your home, your brunches, or your travels. Because if they like what you do, and how do you live, people will want to buy something from you.


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