Explainer videos have become popular and the go-to marketing tool for many organizations. Entrepreneurs are embracing the technology to boost their online visibility and increase conversions. To sell products or services effectively, the importance of creating high-quality explainer videos cannot be over-emphasized. They should offer valuable information to customers, among other things.
Creating an explainer video is not difficult. It is not also a walk in the park either. Explainer videos are roughly 60 to 90 seconds long and one of the best ways to engage your target audience. Spiel creative claim that while shorter videos are more accessible, they should be as long as it needs to be to sell your product or meet your goals.
In this article, we will look at the ways you can make the most out of your explainer video and ensure conversions.
Let us delve into specifics.
1. Creative scripting
Scripting is among the first order of businesses in the pre-production phase of video creation. It is the backbone of the whole project. As such, drafting a creative script is imperative.
During the scripting process, allow your imagination to run wild. Be unique and think outside the norm. Look at what your competitors are doing and come up with something more relevant and concise. It should also be memorable, among other things.
2. Simplicity is key
You only have a couple of seconds to get your information across. Considering that people have a short attention span, it is essential to incorporate simplicity in your explainer videos to grab the attention of your clients.
In the one or so minute you have, start by addressing your clients’ pain points. Address this issue by offering a solution. This is the part where you introduce your products or services to viewers. Explain further its working mechanism or how to use it. At the end of the video, introduce a call-to-action.
The essence of keeping it simple is to allow you to do all the above-stated things in less than two minutes.
3. Value addition
Consumers are on a constant quest for quality and value. So, when creating explainer videos, look for ways in which you can add value to them.
For instance, you can create free tutorials that educate your clients on how to use products or services effectively.
For those looking to promote their brands, offering incentives is a great place to start. Urge your viewers to engage through commenting, liking, and sharing, for them to leverage gifts. By offering such incentives, your target audience is more likely to engage with your explainer videos, which helps in growing your reach and visibility exponentially.
4. Make it engaging
I am yet to meet someone who spends a minute or two watching a boring video on the internet.
The online world is competitive, to say the least. Due to content saturation, brands are crafting high-quality videos to ensure customer engagement.
The first step to make your explainer videos more engaging is to learn how to capture the audience’s attention. To ensure you do this effectively, you must understand your target audience. What are they inclined towards? What are their knowledge gaps? What are their pain points? It is only by having the answers to the above questions that you can create content that engages with your consumers.
Another way to create engaging explainer videos is to make use of eye-catching visuals. In a world where people have a vast array of fun videos to watch, making use of visuals allows you to capture the attention of existing and prospective clients. It allows you to get your point across more interestingly and dynamically.
5. Mobile-friendliness
Technological advancements have revolutionized everyday living. Particularly on internet surfing, the number of people using their phones to surf the internet is on a steady incline. For this reason, creating a mobile-friendly explainer video is of paramount importance.
Optimizing your explainer videos for mobile is not only beneficial to your target audience but is also vital for search engine optimization and boosting web traffic. Additionally, since a vast number of younger web users frequent websites via their mobile devices, creating mobile-friendly explainer devices allows you to reach them easily.
6. Expert voice over
Voice-overs are an integral part of high-quality video production. When handled by an expert, they help grab the viewers’ attention, making them connect with the content better. Besides, they are instrumental in storytelling, allowing you to get your point across better.
Additionally, voice-overs can be localized. By doing so, you can target certain demographics and people from one ethnic group. Through the rich tones from professional voice-overs, you create wider audience connections, among other things.
7. Showcase the benefits, not features
When creating an explainer video, you may be tempted to go on and on about the product specifications. Yes, this is information that the user deserves to know. However, you only have a minute or so to speak about the product or service. Don’t you think it is wiser to inform your target audience of the perks of using the product or service?
Instead of talking about the features, showcase the benefits. It is the sure-fire way to get people interested in what you are selling.
8. Partner with industry experts
As stated earlier, explainer videos are not extremely difficult to make. As much as you may want to save money, hiring an industry expert is one of the best decisions you can make for your brand.
Companies that specialize in explainer videos are your best bet. Since it is in their line of work, explainer video experts will give your videos explanations that create better engagement. Through their experience, they will create videos that promote brand awareness and increase customer retention.
Bottomline
Explainer videos are an integral part of business advertising. For this reason, creating one that resonates with your target audience is of the utmost importance. By following the eight steps listed above, you are setting yourself up for success in explainer video production and in converting sales.
