As a business owner, it is your obligation to build its reputation in any way you can. You want as many people as possible to know about your brand-new business, your products, and your services. But, achieving that can be difficult, especially if you have no experience in this area. It is going to start out quite slow at the beginning, but once you get the hang of it, you will notice an improvement. But, you must not forget that the logo design is probably one of the most important factors for your business awareness and reputation.
Unfortunately, it seems like many business leaders do not seem to understand that. They do not get that the design of the logo is probably the single most vital element of the company’s first impression. This is something that people always look at first.
To show you exactly just how important is the design of your logo, I decided to write this article and share several reasons that could convince you.
It is the first thing people see
Like I said previously, the logo of your company is the first thing people see when they are near your store or your advertisement. The reason behind this is because most logos take a simple shape and color which makes it easy to remember or notice. You do not have to think about the image too long to understand what it means or what it is trying to tell you.
Since it is the first thing your customers will see, it is going to be the first impression of your company. Naturally, you want that first impression to be as best as possible. Otherwise, you are going to lose a lot of customers. There will be no interest in what you have to offer, no matter how good your products or services are.
It is going to be the identity of your brand
What is the first thing that comes up in your mind when someone mentions Coca-Cola? It probably is the trademark red color with a white text reading Coca-Cola. So, basically, the identity of this company is that red and white branding. If you think of Nike, you think of the “Swoosh” or the checkmark. You remember it so well because it is simple and because it pulls your attention.
It is your job to do the same for your company. You want your business to be as easily recognized as possible. It is essential to ensure that the identity of your brand is as clear as possible. Use simple shapes, bold colors, and do not overdo it.
Of course, the logo creation process is not a simple as I made it sound or look. It is much more complicated than that, but keep those guidelines in mind when you are working on the design.
It even helps with SEO
Search engine optimization or SEO is one of the most important factors you have to consider if you want good brand awareness online. Since most people are doing all of their shopping online and everyone is constantly browsing through the Internet, it makes sense to strive for your business to have a good online presence.
However, getting that kind of recognition online is a complicated task, especially when you consider search engine optimization. Properly optimizing your social media profiles and websites for search engines is a long process, especially if you do not have any experience with it. You have to hunt for the right keywords, the right images, and content.
Believe it or not, even the design of your logo also has an impact on search engine optimization. If you use the right colors, keywords, and other elements, your SEO score might improve. Improving your SEO score is essential. If you want success, you have to ensure that your website always shows up on the first results page of Google as suggested by SEO shark’s firm.
Pulls customers away from your competitors
These days, the market in every industry is oversaturated with thousands of new businesses. This is probably why so many people are afraid to invest in their new company. The risk that they might lose their investment is quite high.
However, with a good idea and determination, it is possible to be competitive even against a large number of businesses.
If your company is still quite new, it means that most people will not be aware of your products or services. They will resort to purchasing from an already known company on the market.
Fortunately, a good logo design could actually change a person’s mind. It could pull customers away from the competitors. And that is a huge benefit and advantage. This is why I never recommend saving money on a logo considering that it brings a lot of benefits.
Gives your company name professionalism
Many younger companies have trouble breaking through the market because not a lot of people take them seriously. For example, if you start manufacturing and selling smartphones, why would anyone buy from you? Your business is still very young while companies such as Apple or Samsung are experienced, reliable, and have been on the market for years.
These older and reliable companies provide a sense of professionalism. They have built that kind of connection with their customers.
However, it is not impossible to show that same level of professionalism even though you are not as popular or as long on the market. But with a properly designed logo, you will be showing your customers that you are professional and that you take your business seriously.
If you are willing to invest in a logo, there is a high probability that you are also willing to invest in your products, services, customer support, and all the other elements that make the customer happy.
Keep in mind, a good logo does not just magically make your business successful, but it definitely brings enough benefits to support your path to success.