The Keeping Up with the Kardashians star, 39, announced the launch of her new KKW x KRIS perfume on her social media. It is a collaboration with her momager Kris Jenner.
However, she branded “tone deaf” by her angry fans for trying to flog an expensive product at this time. People are losing their jobs, taking pay cuts, and cannot leave their houses as the deadly virus sweeps across the globe.
Kardashian had tweeted: “My mom @KrisJenner & I are so excited to announce the launch of KKW x KRIS, our first ever @kkwfragrance collaboration.
“A woody, white floral fragrance with the freshness of freesia, creamy white gardenia, and tuberose at the heart – I know you will love wearing it as much as I do.”
The star also shared a moody-looking black and white photo of her and her mother posing for the camera with a giant perfume bottle.
And even though many fans are excited about this launch, hundreds of her 64.5million Twitter followers say that she could have chosen a better time to put it on sale.
One of them tweeted: “Omg, your love of money has no bounds. Are you aware there are people in the world who HAVE NO JOBS?! People DYING? The least you could do is wait for this pandemic out before shamelessly promoting yourself. Completely tone-deaf.”
“Not the time Kim,” another person said.
A third one wrote: “Kim, I appreciate your hustle, but right now is not the time to launch new products. We are in a pandemic, 7 million of us are currently unemployed….. right now worried about losing my apartment, not being able to feed my family…”