Let’s admit this!
We go the extra mile when it comes to adding SEO tactics in the website content. Because we consider SEO the be-all and end-all of the online content world, as it helps you draw in significant organic traffic and conversions for your online store.
But the thing is: SEO is not suitable in all situations.
Here are those five occasions when SEO is not suitable for businesses:
#1. Introducing New Industry Jargons and Concepts
As it turns out, some content marketers want to be the first ones to introduce a new industry phrase before the world comes to know about it. Meaning, the phrase wouldn’t have significant search volume at this point.
When businesses write about such trends the idea is to talk at length about their special highlights and how it will benefit the world at large. The SEO won’t be on the top of their mind when writing such content.
The best part: Even without adding SEO keywords you will be in the good books of Google because of quality content. And, more importantly, you will attract more inbound links, and will be in a good position to rank well as the keyword phrase gains momentum.
#2. Targeting Traffic via Different Channels
More than anything else, your website content needs to engage and satisfy people when they arrive at your online store via different channels such as:
- E-mail marketing
- Social media
- Shared links
- Media relations
- Paid media
If you are attracting most of the traffic via the above-mentioned search mediums, it doesn’t matter if you have used proper keywords or not in your site?
So, take some time out and analyze from where you are attracting overall traffic and then nail down the KPIs and channels to drive traffic.
#3. Low-volume Search Phrases aren’t Worthwhile
Low-volume search mainly comprises long-tail keywords. And, they are useful only if they could generate high rankings and leads, and especially for companies that have longer sales cycles.
But these low-volume search phrases are not always relevant or help you convert. To find out more about relevant SEO keywords for your business, you can check out GoodFirms.co.
#4. Popular Keywords are too Competitive
You may want to rank higher in SERPs for “inventory management tool’ which according to Wordtracker is searched almost 49,500 times a month. Presently, your site ranks on the first page of Google for keywords that are searched 200 to 300 times a month.
So, building your SEO page strategy around this popular phrase “inventory management tool” is almost impossible?
If a keyword phrase is not within your reach, it’s better to opt for alternative keyword phrases.
Answer these questions when selecting a keyword alternative
- Can the keyword alternative be made part of the headline?
- Will it attract good traffic?
- Will it be relevant for the site?
There’s no denying that you need to have SEO on top of mind while creating content for your website. But then, there are times when it’s better to put them in the back burner because eventually it’s traffic that matters. And if you are getting them through non-SEO ways, why not try them out.
Over to you now? Where there instances when you have avoided SEO altogether?