Social media is crucial to developing your business, but it takes a certain knowledge and know-how in case you want to bring your company additional profit. Instagram is one of the networks, which is perfect for the online activities of your firm, and can help you allot. The number of monthly users exceeds 800 million, and it has been one of the fastest growing social media out of all. One of the things that you should note is the fact that it can be quite tricky and slow when starting from scratch. The beginning is always the hardest part but you could search for an Instagram account for sale that would allow you to jump-start your business.
Why should Instagram draw your attention?
First of all, it is a powerful and easy mobile sharing platform, and users spend time watching photos or short videos not longer than one minute. In a fast-paced world we live in, perhaps that may be enough for your products or services to be noticed.
Secondly, younger generations are moving from verbal communication to online communication. As much as we personally love it or hate it, this is what is going on. Visual media is quite dominant at the moment, and even though that may change in the future, photos are a powerful tool a lot of marketers use.
Below you can read five tips on how to improve the status of your company through Instagram. Here we go:
1. Customized Content for Target Audience
Instagram is primarily visual, but it is linked to Facebook and Twitter. You can use it in a way to connect all three and create a circle that will lead your customers perhaps from a stunning photo to additional information on Facebook, for example. Think of how visuals that are related to your product or service can attract potential clients.
Here, it is important to mention the use of filters. You need to be professional about your photos and those posted in a hurry will be skipped. Everyone is capable of using filters and a few additional minutes you spend while posting can only do you good.
2. Direct People to Links
Linking in Instagram is specific because links are not allowed in photo captions. However, you can always insert a link in your bio section. Adding a link to the website of your company or the landing page of the current marketing campaign is simple, and you never know how many people will actually click on it.
Imagine what would have happened if people saw the photo you posted and they liked it, but they have no idea where to go next and find more about your company. This is why having a link matters.
3. Limit Text to a Minimum
Unlike content marketing, where it is natural to have a lot of text, you want to reduce it to a minimum in your Instagram posts. The images should be clear and concise, and they need to do a lot of talking. Nobody is going to read any longer posts and even the shorter ones on Instagram. It is enough to add meaningful captions that will supplement the picture, but the photo should be your priority.
4. Engagement Opportunities
The hashtags are not a rocket-science, and they should always be included. If you are not certain which hashtags to use, check out what your competition is using. Also, don’t forget to follow new people and accept followers. Moreover, the clients you already have should be informed about your activities on Instagram.
5. Keep Testing
With social media, trends keep changing every now and then, and it is important that you track your progress and adjust your tactics accordingly. Also, test out new options if the old ones are not working and see if that brings any results. Only by tracking your activities will you be able to improve your Instagram page and consequently up your revenue.