Source:vidyard.com

The Importance of Videos in Content Marketing

Marketing and advertising in general are hardly the same things they once were. Although commercials and video material used for content marketing have been around for decades, they have not been nearly as popular nor dominant as they currently are. The modern days we live in are filled with visual media and it surrounds us no matter what we do or where we go. Thanks to the advancements in information technology and the wider adoption of modern gadgets and hardware, as well as all the new social media platforms and the fact that everyone uses them, videos have never been more crucial for learning, getting news, having fun, and in marketing.

Brands have realized this years ago which is why you are seeing cleverly integrated adds all around you. As most of them are actively shifting to videos as an effective tool for marketing, it is crucial to understand their importance in content marketing. If you have a business of your own, chances are that you could be doing better with your marketing strategy especially when it comes to the modern means of getting your message to the world. Identifying the methods that make your brand stand out can further boost the engagement and help you down the line. In this article you can learn exactly what you need in order to do so. In the following sections you will find the five most important reasons why video-based content marketing can exponentially grow your brand.

1. Increased ROI

Source:valtim.com

The return on marketing investment, or ROI, is crucial for any type of marketing campaign. In the content marketing space, video-based content provides higher ROI on average than any other form of content. Although the ROI is highly dependent on the quality of content and the strategy implemented, the rise of smartphones has added a great degree of ease into the once much harder act of video creation. Most viewers prefer videos that provide more information about the product or service offered by the business while keeping it entertaining. Considering the finer aspects of video creation, content marketers can keep their costs low and maximize the ROI simultaneously. Since everyone has a smartphone nowadays and they use popular apps every day, using the modern means of digital marketing is not only better for your marketing investment return but it is easy to implement and use.

2. Drastic Boost to Engagement

Statistically, videos on social media platforms generate around 120 times more shares and engagements on average than the combined impact of content based on text and images. What is more, an average modern customer prefers videos to both reading and looking at images anyway. Video-based content goes a long way in establishing a solid relationship with the client and also fostering trust and reliability of the brand. Providing consumers with videos that are very likely to be shared ensures that a larger audience gets introduced to your brand while strengthening the loyalty of your existing and returning clients. All of the top social media agencies strongly recommend the use of videos in digital marketing as much as possible since it yields so much results and benefits for any type of brand.

3. Improved Search Engine Optimization

Source:foundersguide.com

Videos have been proven to increase the engagement a brand has with the customer base, thereby resulting in more time being spent on websites and social platforms of the brand. The time spent on the website boosts the search engine profile of the company, resulting in better statistics of the brand and a higher rating on search engines when a user looks for something related to the brand. Optimizing videos for SEO with accurate information in the description and the right tags will ensure that your website is one of the top 5 to be listed when a client looks up industry-based keywords. You can relatively easily boost the search engine ranking of your website by ensuring that videos on your website contain the right keywords, meta descriptions and titles, as well as thumbnail images. They should also be the right length since too short and too long marketing videos are not the favorites among the crowd.

4. Better Sales and Conversion

Source:dailymoss.com

As observed by one of the leading digital marketing agency services in Thailand, videos used for content marketing drive both the sales and the conversion for the business. How we hear you ask? The human brain is largely visual, meaning most of the information about the world we get comes through out eyesight. This should be used by companies, and it is, which is why video-based content is popular among most users. If directed correctly, with the right amount of explanation about the business and the products or services they offer, videos can keep clients engaged for hours at a stretch, and definitely longer than either text, speech, or images. This high-level engagement further leads the users towards making a well-informed purchase decision with increased satisfaction.

5. Easy to Grasp

Source:dailymoss.com

With most industries being primarily driven by media, consumption of video-based content is at its all-time peak. Best of all, the peak is continuously rising and there is no end in sight in terms of how much more the videos will become important for the contemporary individual. Studying a product or service in great detail is a time-consuming process, and in a fast-moving society like ours, videos serve this purpose in the lowest time possible. Video-based content is now accessible to individuals through their pocket devices and stable internet connections, both of which are readily and cheaply available all over the world. These are no longer luxuries but necessities without which the person would be at a large disadvantage. Because of this, it is easier for users to connect with the brand and also grasp the idea it is trying to transfer to them about the product or service more quickly, and countless times more efficiently.

Videos that are not optimized to suit the audience’s requirements can harm both the business and the brand image. Hence, it is essential to curate the videos effectively and avoid them hurting you instead of helping. As the most preferred social media agency in Thailand, IBEX can help you achieve that and much more on your way to a wider and more diverse customer base!


Ricardo is a freelance writer specialized in politics. He is with foreignpolicyi.org from the beginning and helps it grow. Email: richardorland4[at]gmai.com