Personal finances are one of the subjects that everyone is interested in. We all have some sort of financial problems. This doesn’t cover people that are not able to afford current things. People that have enough money also do not know how to properly organize their budget. Because of that, they look for help in different ways. Logically, one of the ways to boost their knowledge about this topic is education via the Internet.
There are many blogs out there that are analyzing the same situation. However, the good thing is that you do not have to be an economist to run this blog. Everyone who knows how to organize his personal finances can share his knowledge online.
Despite that, this is a good opportunity for entrepreneurs to reach their audience. Let’s say that you are a business owner or a startup that is selling shoes. At first glance, it seems that shoes and personal finances do not have anything in common. Yet, you are an entrepreneur and you know how to finance world functions. You maybe do not have a diploma for that, but you have enough experience to share valuable pieces of advice.
Anyway, running a blog in today’s world is tough. A huge number of them will cover the same topics as you and they will be your direct competitors. Here are several different ways that will help you win your competitors.
Organize Your Content
We believe that there are many pieces of information that you want to share. However, your content needs to be properly organized. First of all, you need to decide on a current niche that you will analyze. You can pick between general investing, stock investing, real estate investing, etc.
Still, we encourage you not to stop there. It would be a lot smarter to find your “micro-niche”. If you pick a real estate investing, then pick only one part of the entire field. In that way, you will attract a current target audience that will become your loyal fans one day.
Still, that doesn’t mean you should start with micro-niche immediately. Start with general topics and check how everything works. Ask your followers for feedback and see which demands they have. That will help you to decide on one niche and after that on a certain micro-niche.
Pick an Attractive Domain Name
Well, the first thing that the first-time visitor will see is the name of your website. Because of that, the domain name has huge importance for your promotion. Many people make the mistake and use the basic name for their blog. For example, personalfinances.com is not something that you should use.
Your domain name must be creative. There are 4 pieces of advice that we want to share with you. First of all, the domain should be short. In that way, people will remember it easily. After that, it should somehow be related to your niche. When you establish a brand, you can use something unusual. Besides that, the domain should contain “.com”. However, if your target audience is from a current region or country, then use a domain that is suitable for that part of the world.
Finally, many personal finance bloggers use their personal name as a domain. In that way, they are working on their self-promotion.
Determine Which Pieces of Information You Will Share
Well, before we start talking about the technical side, this is the crucial step. After you determine your niche, it is important to plan the purpose of your blog. There are a couple of questions that you need to ask yourself before publishing the first blog post.
The first question is – why you want to run a personal finance blog? Logically, that will ensure you reach your target audience in a lot better way. Yet, that mustn’t be your main priority. You truly need to share valuable pieces of information there. More precisely, the audience needs to be the main focus.
After that, you need to plan the purpose of your blog going to be. Are you willing to share your journey to financial freedom with others? Are you willing to make their lives better than ever? How are you going to ensure these two things?
You need to answer these three questions. Without those answers, your blog won’t be effective enough.
Design and SEO – Two Crucial Factors
We suppose that coding and web programming is not your expertise. However, design and Search Engine Optimization (SEO) are two factors that will have a huge impact on your success.
First of all, the design of your website needs to be user-friendly. Do not forget that many visitors will visit your website via their mobile device. Because of that, your website needs to be mobile-friendly. If the first-time visitor is satisfied with the design of your blog, then he will start reading the content.
Well, the content itself is something that brings success. We recommend you divide text with subtitles to make it easier for reading. Despite that, do not use long sentences and paragraphs. The sentences should not be longer than 20 words while paragraphs should not contain more than 150 words.
Anyway, something that is even more important is the technical side of your blog. More precisely, you need to try to reach the first page on Google. The only way to do that is to boost your SEO performances.
You need to know that a couple of factors influence your SEO rankings. The most important ones are keyword stuffing and link building. People usually type common phrases and terms in the search box on Google. Thanks to different keyword research tools, you can find out which phrases they currently look for.
Despite that, link building is equally important for your SEO. Despite that, links through content will make the content itself more engaging. There are two types of links that you can use – internal and external. The internal ones are those that lead to another place on your website. Logically, the external ones lead to the place outside of your website that can be helpful for the reader.
Many years ago, Google’s algorithm was supporting blog posts with a lot of external links. Today, things are a bit different. It is more important which links you place in your content. Because of that, we suggest you hire agencies like dadkhah.dk that will help you with link building.
So, it doesn’t look so hard, right?