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How to Promote E-Commerce Website on a Budget?

in Business/Technology by

Running an online business has become a modern-day trend that most entrepreneurs want to try their hands on. With E-commerce, the possibility of creating a profitable online business has now become a reality.

So, what’s the hold-up?

Well, creating an E-commerce store and listing your products is just one side of the story. The other side is bringing potential buyers to the store to generate conversions and profits.

Here’s when marketing and promotion strategies come into play.

Nobody makes your online business a grand success except your customers. Therefore, it is very important to spread awareness of your E-commerce store. In other words, it is important to promote this store using different mediums of digital marketing.

Img source: classifieds.usatoday.com

No matter how much you automate your E-commerce website, generating traffic is always a great challenge to conquer. You can check out Dropified.

In this blog post, we are going to discuss such mediums that can help generate awareness and eventually traffic for your store.

So, let’s cut to the chase and dive straight in!

What is required to make your E-commerce store grow?

One word – Traffic.

When it comes to increasing the sales for your E-commerce store, it all boils down to just one thing and that is Traffic.

You can do everything you want, execute as many marketing strategies you want, but if it fails to generate traffic, you will never be able to scale your E-commerce business.

Therefore, let’s discuss some of the best free as well as paid marketing options for driving traffic to your website.

Free of Cost Marketing Alternatives

Well, you don’t always require breaking your piggy bank to market a website. These marketing options might less or no money at all, but will definitely require more work. Let’s take a look.

  • Blogging

One of the greatest ways to lure organic traffic to your website is through search engines. Targeting long tail keywords relevant to your product niche is the key to generate organic traffic. Select your most powerful keywords and create content around them, which will eventually create traffic.

Img source: blog.shawacademy.com
  • Guest Posting

Try reaching out to popular blogs in your niche and offer them to guest post. To make this work, put efforts in perfecting your pitch as these blog owners are approached daily by many people. Write an informative and interesting article that makes the reader click to your website.

  • YouTube Channel

YouTube channels provide a great way to generate traffic for your website. Creating content that is interesting and highly watched will help you channel the attention you get on YouTube towards your E-commerce website.

  • Start a Podcast

Starting a podcast is the best thing you can do when the platform still has time to reach its saturation point. You can leverage the power of audio by introducing highly appealing coupon codes and special announcements for your E-commerce store. The content you produce should be related to your niche only.

  • Social Media

Put great efforts in creating a strong social media presence for your intended E-commerce website. Create visually appealing content and back it up with good hashtag research. Run social media contests and campaigns and encourage your followers to share your posts and attract more followers.

Paid Advertising for E-Commerce Websites

Spending money to generate website traffic is also in great demand nowadays. With the availability of Facebook Ads and Google Ads, most E-commerce business owners turn to paid advertising because well, first it is easy to set up, and second, it doesn’t require much time to show significant results. Let’s discuss a few of the platforms which can be leveraged using paid ads.

  • Instagram

Instagram is a platform that can provide the highest rate of engagement. Create an Instagram account to promote your E-commerce website. With the help of Influencer marketing, you can approach and make the influencers review your products and paste your website’s link in their bio. This can generate a significant amount of traffic.

Img source: socialmediaexplorer.com
  • YouTube

Finding YouTube influencers with a large number of subscribers and pay them to review your products. If the influencer produces a great video that generates a good amount of views and comments, chances are that the video will generate substantial traffic for your E-commerce business.

  • Facebook

We highly advise you to run Facebook Ads that redirect to your E-commerce website. Facebook’s range of different kinds of Ads will provide great room for creativity which will eventually help get more and more clicks.

Over to You

Here we are at the end of this blog post. We hope that now you can at least start off by creating a tangible plan to promote your E-commerce website online.

We hope this piece of content brought great value to you. Since you are here, don’t forget to subscribe to our weekly newsletter!

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