Most people nowadays think that Facebook is banning all affiliate link posts. This is not true, and there’s nothing you need to worry about. Facebook allows affiliate link posts as long as they adhere to the community and page guidelines. If you want to know more how you can use Facebook to generate affiliate commissions without the risk of getting banned, here’s how you do it:
Run A Contest
The most popular way to post your affiliate links is by creating a Facebook Page and posting your links regularly. Going this route can help you get clicks from your page audiences, but the conversion is usually very low because the content does not add value.
To draw your audience in, give them something they want by running a giveaway contest. Here’s how you do it:
- Find a product that you think your audience will find enticing.
- Create a post informing your audience about the giveaway contest.
- Require them to like your Page and submit their name and email in a form.
- Let them know that they get more chances of winning if they share the post about the giveaway.
- Announce the winner on the draw date and send out the product as promised.
This will enable you to create a lead magnet with your giveaway post and grow your audience in the process. According to Journal Review you can use the leads you’ve collected to market your affiliate products in the future. Instead of just posting directly on your page, create an email newsletter and send it to your email list.
Perform Indirect Affiliate Marketing
Indirect affiliate marketing is a strategy wherein you direct your audience to an offsite page where they can see all of the affiliate links. The offsite page could either be a blog post or a landing page. For example, you can create an article reviewing a specific product, insert your affiliate links in it, and then post it on your Facebook Page. When people click on it, they’ll be directed to your product review, which will provide them with more context about what you’re trying to promote.
If you’ve been in the marketing industry for a long time, you’ll notice that bloggers usually employ this strategy. They leverage their existing audience and direct them to a blog post with affiliate links. But even if you’re not a blogger, you can still create a business website for affiliate marketing. Just remember that the key is to persuade and provide more details about the products or services you are trying to market.
Post On Relevant Facebook Groups
A Facebook Group is like a community of like-minded individuals. It gives people a means to connect easily around a common interest. Thankfully, Facebook allows a single user to join up to 6,000 groups, so the opportunities are endless. You can create your own Facebook Group using the existing audience on your Page, or you can join groups that are within your niche. For instance, you can join a group about books if you’re trying to sell book-related products and services.
If it’s your own Group, avoid appearing too promotional and focus more on the content that you share rather than the number of affiliate links your post. You can also create a post of your ongoing giveaway or direct them to your articles with affiliate links. Just be careful about posting things that are irrelevant to the group as you’ll risk losing engagement, or worse, get kicked out.
Boost With Facebook Ads
In 2007, Facebook announced that users can now use the social media platform to run paid ads. This announcement was a game-changer, disrupting the marketing industry. Facebook Ads enable users to target customers right down to the very last detail. However, before you even tinker with paid ads, be sure to read Facebook’s advertising guidelines to avoid the risk of getting your ad account suspended. You have to remember that Facebook will still need to approve your ads before they run it.
Launching an ad costs money, so be careful that you don’t go overboard with it. Use Facebook Ads as a supplemental tool to the strategies mentioned above. For example, if you want more people to see the product review article you made, you can boost that post and target relevant users. Launching an ad gives you the ability to reach audiences anywhere in the world, and as your post reach increases, so do your chances of conversion.
Directly posting your affiliate link on your Facebook Page post is an old strategy that you should stop doing right now. It does not convert well, and it comes off as being too promotional, which consumers hate. The best way to do affiliate marketing on Facebook is by being as genuine as you can, and delivering valuable and relevant content that your audience can engage with.