As part of your overall SEO and digital marketing strategy, you want to make sure that your landing pages are optimized for conversions.
What Do Conversions Mean For Your Business?
Conversions could be anything based on the type of business you run. Here are some examples
- Increase in subscriber list for blogs
- Getting visitors to sign up to emails
- Getting visitors to like pages on social media
- White paper and e-book downloads
- Registrations for training and webinars
- Free trials
- Purchases
And so much more…
Creating the right value proposition for your business is an important part of increasing conversions, which is why you’ll want to pay close attention to how your landing page works.
Optimize Your Landing Pages To Help With Conversions
If your landing pages don’t have a good design, then it doesn’t matter how good your product is. Here are some factors for optimizing your landing pages to help you with more conversions.
What Does The Page Design Look Like?
Page design is a key factor that helps with conversions. Consider the following:
- Is your landing page responsive for different devices like tablets, mobiles and desktops? An unresponsive site means that mobile and tablet users may have a poor experience and will leave immediately.
- Does the page load quickly? If your page has too many heavy images and videos, then users may leave quickly because it takes too long to load.
- Does your landing page clearly outline your unique selling points? If you want users to convert, does the page highlight why it would be beneficial for them to do so?
Once you’re able to clearly define these aspects, you’ll be in a stronger position to establish what your page design should look like.
What Is The Copy On Your Landing Page?
Your content will make a big impact on the action your readers take, so you need to make sure it is top notch. Consider the following:
- Is your headline concise and on point? Snappy headlines that cover the key messages of your landing page will be more effective in getting conversions.
- Does the page include specific benefits and messages that drive conversions? Typically benefits drive conversions more than features, so it’s important your landing page copy is able to demonstrate the benefits of a particular action.
- Does the copy have bulleted points or paragraphs? Landing page copy with bullet points work significantly better because many readers skim through the content and don’t have time to go through long paragraphs.
Design and copy go together, so you must use the right words to invoke the right kind of action from your target audience.
Does The Landing Page Highlight The Call To Action?
You need a good call to action for your landing page, and it must be clear so that users know exactly what is expected of them. Consider the following:
- How many calls to action do you want on your landing page? In order to drive a specific and value-driven action from your readers, you’ll ideally want a single, clear call to action. Having too many calls to action will only confuse your readers.
- Is the call to action clearly visible? The best way to get people to click on your call to action is to make it as visible as possible. This means you’ll want it in a contrasting color and in a prominent part of the page to make it easier for visitors to convert.
- Does the call to action use the right language? The call to action must clearly direct the visitor to the specific action you want with personalized buttons and a sense of urgency.
Your call to action is perhaps one of the most important things on the landing page so make sure you pay close attention to it. The more visible and clear it is, the greater chance of a conversion.
Conversions are important for every business because they have a direct impact on your profitability. Ultimately, your goal is to monetize the traffic driven to your website, which is why you need to consider your landing pages as carefully as possible, according to SEO Shark. It’s important not to take them for granted because the more time visitors spend on your site, the better for your business, digital marketing and overall SEO efforts.
