General objectives that guide the activities and relationships of one state in its interactions with other states.

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How to keep your business on the right path

in Business by

Are you a business owner and you’re thinking how can I get my business to the next level i.e. how to help my business expand and how to increase the profit? We are going to help you with that. Many companies use a number of different strategies to develop their business, increase sales and even take it to the international market. In this text, we are going to focus on two different strategies. One of them is the OKR strategy and the other one is a marketing strategy that will keep your business on the right path.

Firstly, let’s start with the Objective and Key results strategy. How can the OKR strategy help your business? The main point of this strategy is to focus your employees on their own, smaller goals, and by completing them, they are also contributing to your company’s main goal. The biggest challenge large companies are faced with is the low motivation of their workers. How does that happen? Well, every person has to see the fruits of their labor. Your employees need to see and acknowledge that their work is appreciated and that they have actually made a change and OKR strategy can help you with this. You should gather all department managers at your company together and consider what the main problem you are confronted by is. Also, you should think of the main goal for your company that will help you expand.

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OKR will help you to shift from output to outcome. In addition, think of methods that will help you reach your goal, and also create smaller goals for each department of your company. Furthermore, give your managers the opportunity to come up with special goals and advise them to talk with their subordinates, they should all be involved. If you divide your business like this, each of your employees will know what exactly his job is and how it affects the overall success of the company. They will be motivated and they will be more focused on their work because they will know how their success if affecting the company’s success in general.

If you have opted for OKR strategy, you can supervise the work of all your employees by using OKR software. This way you will have insights into the work your employees have done and also how far or near they are from completing their department’s goals. Moreover, this software will help your managers run their departments easier, because they will be able to see how efficient the workers are, and if there’s a need to make some changes that will help them do their job better.

The second thing you should consider when thinking about expanding your business is marketing. You cannot spread your business if you don’t have a good marketing strategy. If you are a small business owner, for starters, you can do your own marketing. Use social media such as Facebook, Instagram or Twitter to advertise your business and products. Create Facebook ads to reach a wider network of potential customer.

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Also, create a website you can use for both advertising and selling your products online. Furthermore, create an email list of your customers, and notify them about any promotions such as discounts and send them coupons they can use. You can also advertise your company in the local newspaper and ads, and also provide the potential consumer with a free sampling of your products. However, if you own a large business and want to upgrade your marketing strategy and help your business stay on the right path, you can hire some professional marketing agency and they will do all the marketing-related work for you.

In this text, we have presented you with two main strategies that will help your business. Using the OKR strategy, you will help your employees become more efficient thus your products will be of better quality. Secondly, in order to sell your super-quality products, you have to have a good marketing strategy that will help you reach thousands if not millions of customers.



Peter is a freelance writer with more than eight years of experience covering topics in politics. He was one of the guys that were here when the foreignpolicyi.org started.

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