You have long worked to invent your product. And now you’re finally ready to launch it into space. Are you ready to release it and present it to everyone? Sure you are. However, there is always a question of how to do that. Where to start? What to do? How to launch an invention and get everyone’s attention? We will try to answer some of these questions.
You Have An Invention – Now What?
Launching a new invention is quite exciting for everyone! No matter if it’s a new and unique product or some new type of service – the air is full of anticipation and you’re dreaming of success. But whether you’re an entrepreneur or a business owner, whether your invention refers to the product or a service – it’s not enough to just keep your thumbs up and hope for the best. There are many things you need to do as part of a new product launch.
Having An Idea – You Need To Have The Launching Plan
A successful invention is the same as all other products. Its launch comes down to a good strategy. You need to have a strategy in place before it even occurs to you what will come out of your idea. This includes everything – from patenting and verifying, through the evaluation, market research, target group and competition. It also involves devising and executing strategy and promotion – until the final launch and the accompanying success assessments.
Pre-Launch Estimates
It is not possible to precisely predict people’s reaction to some invention, product or service. Even successful companies who are experienced swimmers in these waters – had their ups and downs when it comes to new ideas and their presentation to the world. That’s why, before launching your idea – you should take some time and make some necessary assessments related to your business and the development of your new product. Here are some questions you can ask yourself to assess how much your business is ready to launch your new product:
Patent Your Idea Or Product
Have a great idea or have you designed a new invention? The first thing you need to do is patent your product. Each patent is very important because it is the trademark of your product but also a protection of the effort you put into designing it. However, the rules regarding this type of legal protection are often very complex, and you cannot exercise such rights unless you meet some of the strict criteria. In short, not all inventions can be patented.
To find your way to patent but also expert advice in this area as well as marketing – you need the help of specialized companies like InventHelp. Companies like this will also help you on your way to distributing your idea or product to other companies interested in manufacturing. It sounds almost unreal, but it’s true. From an idea that was only on paper until yesterday – soon, you may also realize mass production.
Make A Good Strategy
If you have successfully patented your idea – it’s time to focus on strategy. When it comes to planning to launch a new invention on the market, the promotion of that idea or invention must begin BEFORE it is released in public or for sale. The purpose of pre-distribution promotion is to announce your invented-product and arouse interest in it. Only if you do so people will want to buy it as soon as it comes out. Depending on the type of invention, promotion can begin one month, six months or even a year before launching new products. Increase your chances of successfully launching and marketing your idea – by promoting it across multiple marketing platforms. By combining traditional advertising and promotion through social networks, you will get yourself a colourful audience interested in buying or using your product or invention.
1. Website
Try to see your website as the face of your business. Therefore, try to make this “face” beautiful. Your site should be:
- well-organized
- interestingly designed
- SEO optimized
You should complete all texts on your site, say, 6 weeks before you launch your invented-product. You should also complete all web pages at least 2 weeks before you present your invention to the public. A couple of weeks before launching – you should start picking out visual content to entice visitors.
2. Blog
This is an easy and effective method to reach potential customers. Use your blog to keep people regularly informed of the progress of your new idea. Try to show them everything that’s posted about it, and to point them to events that have to do with that product, your brand, or your business. Make sure you regularly leave posts like “Coming soon”, etc. – to make people get interested.
3. Social Networks
Running social network pages like Facebook, Twitter and Instagram is a great way to connect with your audience and keep them informed about everything related to your product or brand.
4. Media / Press
About 6 weeks before you introduce the public and market with your new invention, make sure that the media knows that. You should inform them and tell them about your invented-product, its features and explain to them how it differs from other similar inventions. Try not to make it difficult for them and give them all the important info on a silver plate. Point to the things that set your invention apart from others and keep in mind your target audience and your competition as well. Therefore, try to develop a profitable, multi-faceted marketing campaign based on those facts.
About The Launch Of Your New Idea
Preparations for patenting, launching, and marketing a new idea or a new-invention-product can be both incredibly exciting and incredibly tedious. Don’t even try to do everything yourself. Hire professionals and marketing professionals as well as patent and distribution experts. They will help you successfully launch your idea, new invention or product. The fact is that it also takes a lot of money. However, investing in “preparing” the market for your arrival is the best thing you can spend money on.
