Instagram has quickly proven itself to be one of the best social platforms for business and brands to use for marketing, networking and building audiences. As one of the most popular networking sites, Instagram users are growing by the day, and the numbers show no evidence of slowing down. But whether you are a big brand or an upcoming influencer, Instagram works best when you have a large number of followers. And getting these followers is not always the easiest thing for brands and businesses to do. So how do you attract more followers on Instagram to grow your brand?
Cross promote your brand on other platforms
The best way to cross promote your brand across a range of platforms is by using hashtags. You may already know by now that using the right hashtags can get you in front of your targeted audience. However, when you use the same hashtags on other platforms such as on Facebook or on your offline advertising, it can expose your business to a much larger section of society.
Participate in trending conversations
Whenever you make a post, it is important that you use a variety of hashtags that apply to your business. For example, if you own a water restoration company, an example of a relevant hashtag to use would be #waterrestoration. You can also use a mix of relevant hashtags in conjunction with universally trending ones such as #tbt to expose you to even more people.
Invest in Instagram followers
Aside from attracting followers organically, there are plenty of other ways that businesses can use to attract followers. One of the best ways is to invest cheap Instagram followers, which is a much quicker and easier path than doing everything the old-fashioned way. A lot of businesses and celebrities invest in cheap Instagram followers to improve the perception of the brand because people are more likely to follow an account that has a large number of followers than one that has a few.
Ensure that your bio is on point
A lot of businesses and brands do not understand the importance of bios on Instagram. Bios help to give a short description of your business and what it represents; the catchier your bio is, the better chance you have to attract a specific group of people. If you can, you should try and change up your bio every now and then to drive traffic to your newest or most recent post.