Source:wbur.org

Understanding How Netflix Business Works Through Binge-Watching

Netflix is an undisputed streaming king because viewers can watch a multitude of top-notch shows, movies, and documentaries on multiple devices under their budget.

Likewise, they can stream media content based on different exciting genres such as action, romance, comedy, history, drama, thriller, anime, suspense, etc.

This is one of the main reasons why Netflix is recommended by howtowatch.co.nz, a popular Kiwi website that primarily focuses on online streaming.

If you do not know what binge-watching is all about, you have come to the right place.

Binge-watching is a habit that allows viewers to stream TV series all at once. By doing so, they can accomplish their media streaming cravings in the best possible manner.

Interestingly, Netflix has taken huge advantage of binge-watching as its business model is largely dependent on this particular user behavior.

How has Netflix gained success through binge-watching content models in recent years?

Source:thenewsminute.com

As already explained, binge-watching is a phenomenon in which a viewer watches a particular TV show for an indefinite time period. In other words, viewers stream their favorite TV series from episode one and do not stop viewing until the series ends.

In short, binge-watchers prefer to watch their favorite media content in one go on their desired platforms and devices.

Therefore, Netflix worked on the same lines a few years ago and purchased the streaming rights of a popular Spanish TV series Casa De Papel.

Surprisingly, Casa De Papel turned out to be a game changer for Netflix as the TV series received accolades from viewers and critics in huge numbers across the globe.

When the famous streaming service distributed the services on its multiple media content libraries worldwide, it became one of the most-watched non-English TV series.

Binge-watching is still a new content model but certainly holds an edge over traditional content models because it allows viewers to watch their desired shows related to different genres in one sitting without any break.

Compared to a Netflix binge-watching content model, conventional TV models do not help viewers watch TV shows in one go. They can watch only one episode per week at a time.

It means they will have to wait for a week to watch the next episode of a particular TV series on their TV sets. Considering the importance of online streaming in today’s era, binge-watching has become one of the most successful content models because it helps streaming platforms keep their subscribers engaged and entertained accordingly.

How have Netflix subscribers improved their binge-watching activities?

As per the results of the survey conducted by Netflix in 2014, binge- watchers usually stream 2 to 6 episodes of a TV series in one sitting. It means Netflix does have different seasons of so many TV shows in its content libraries that help subscribers watch shows for hours without any hassle.

In addition, Netflix subscribers have used different tips or tricks over a period of time to enhance their binge-watching streaming activities.

For instance, they have browsed Netflix hidden categories at times to watch the entire season of any show to fulfill their streaming desires according to their preferences.

Likewise, they have turned off autoplay trailers because these trailers can spoil subscribers’ fun a great deal. Apart from this, they have asked Netflix to play something for them on their behalf.

This way, they can watch rather unknown yet interesting TV shows based on numerous genres such as action, comedy, romance, nature, thriller, drama, etc.

Additionally, viewers have saved their precious mode data bandwidth by connecting to their home Wi-Fi networks instead of using their mobile data packages.

As a result, they are able to enjoy their favorite shows through binge-watching activities without breaking their banks. Similarly, Netflix subscribers have made the most of offline viewing features by downloading all the episodes of a particular TV show on their preferred mobile or other devices.

This way, they can continue enjoying their binge-watching activities without relying on their Wi-Fi internet connection from anywhere hassle-free.

Has binge-watching on Netflix become common?

Source:gamequitters.com

There is no denying that binge-watching has become a common way by which viewers consume TV shows these days. Surprisingly, more than 58% of US viewers have revealed that they have watched TV shows regularly in the past, which means they streamed TV shows in one sitting one episode after another.

The whole scenario indicates that people love to watch entire seasons of TV shows. Once they start watching the first season of any specific show, they usually like to continue streaming the second season right after finishing the first show.

This pattern really helps TV shows in getting fame or popularity revenue-wise. Apart from this, producers and other stakeholders are encouraged to make sequels of hit TV shows to continue grabbing the attention of existing viewers.

What can you binge-watch on Netflix?

Source:ourcommunitynow.com

Interestingly, you can binge-watch a multitude of popular TV shows using your official Netflix account hassle-free. These TV shows are:

  • Russian Doll
  • Kobra Kai
  • Money Heist
  • Never Have I Ever
  • Sweet Tooth
  • Derry Girls
  • Lucifer
  • Barbarians
  • Insatiable
  • The Irregulars
  • Dark Desire
  • Dear White People
  • Kota Factory
  • Clickbait
  • Dive Club
  • Marvel’s Jessica Jones
  • Supergirl
  • Good Girls
  • Titans
  • Roman Empire
  • Dirty Money
  • Haunted
  • Cocomelon
  • The Seven Deadly Sins

Wrapping Things Up

Binge-watching activity enables viewers to stream TV shows in one sitting without switching to another service. Furthermore, they do not have to deal with annoying delays while watching TV shows on traditional TV sets that can hamper their streaming activity a great deal.

For example, viewers can watch the whole season of Cobra Kai, a famous TV series using their official Netflix accounts in one go on their desired devices.

As far as Netflix’s success via the Binge-watching model is concerned, it is pretty obvious that the platform is in a better position to fulfill their streaming needs appropriately.

Moreover, they can retain their existing subscriber base by adding entire seasons of different TV shows on a regular basis successfully. Similarly, they grab the attention of potential subscribers in the future using the same binge-watching content model.


Ricardo is a freelance writer specialized in politics. He is with foreignpolicyi.org from the beginning and helps it grow. Email: richardorland4[at]gmai.com