Social media marketing today is strongly reliant on content quality. Modern ranking algorithms track that users’ activity rises on high-quality materials that are eye-catching and engaging for this or that target group. Instagram is one of the most popular business instruments among social networks and apps because it provides many comfortable options for successful brand promotion and sales. And they were used to the fact that to reach any success on this social media, it could be worth buying a package for 25 likes on Instagram along with the opportunity to buy other engagement. And then to be sure of the result to come thanks to these actions.
However, the changes were inevitable as time went by. And brands have to refocus on the quality of their content to get more likes because the system itself began considering different factors for ranking. Read this article about how content quality affects likes and how to make it work for your brand.
Visual Content Of High Quality Attracts New Audience
Today, the crowd is tough to impress due to the enormous variety of content all over the internet:
- Some ideas become too simple and are used so many times – people think it is boring.
- Modern Instagram users are now more demanding and scrupulous in giving likes, as there is a tendency to clear the mindset from informational junk, which includes tons of similar images all over the media.
Hence, to get more attention and likes from IG users and be more likely to turn them into customers, you must think outside of the box and produce visuals that are distinct from the major part of the content in your niche. This is no easy task to do, but it pays off by getting you at the top of ratings.
Today, solely Instagram likes cannot be the ultimate metric to rely on, but they are a part of a big combination that takes hearts as an engagement measure. The goal here is obvious – getting more likes is basically getting more engagement, so the job for a brand is to produce ideas that users can engage with, and not just through IG hearts, but with other activities:
- Tagging other users
It is vital that the visual materials that you use for your brand profile on Instagram are not only attractive but also relatable – this will motivate people to give likes for the Instagram picture or video. On social media being relatable is a must since the relationships with brands become closer and more trustworthy. To gain the interest and trust of your target group, the content must correspond to their expectations. Branded content is no longer about putting your product in a spherical vacuum.
Today, to impress viewers and get more Instagram likes and engagement along with sales, you have to show your product in reality, showing it in real conditions with real people. Now it is time to develop co-working with bloggers and celebrities who drop the golden standards for being themselves. Less photoshop, more reality.
Making It Memorable For Users
By nature, humans rely on their vision a lot, and our brain is trained to catch and remember bright visual elements (people remember 80% of what they see, 20% of what they read, and 10% of what they hear). So, creating vibrant and original imagery and videos guarantees that your product will take a spot inside viewers’ memory.
Again, due to the huge variety of content today, it becomes harder to come up with a completely unique idea, but here again – to reach success and likes on Instagram and other social media, you just must step outside of your comfort zone and seek that thing to elevate your brand everywhere.
Go For Natural Color Combinations And Forms
Using natural color palettes to create your visuals for Instagram is a good idea because it triggers human interest unconsciously. Basically, it means that you must create mildly toned compositions with vibrant details.
The choice of colors depends on your brand ideas and the target audience’s interests. Traditionally it is considered that younger users react better to contrasting colors and peaky forms, while older audiences will more likely fall and send likes for calm and soft visuals. In reality, the general aesthetic depends on the brand values much more because the task is not just to attract IG users, but to explain the core of your business idea in a nonverbal way.
For example, cosmetic brands like Vichy or similar skincare often speculate on water colors and textures, giving out an impression they need – freshness, vitality and care.
Collect Curated Content
Along with top-notch visuals you have to keep up with the relatability of your Instagram materials, so the audience is attached to your brand. The most effective method to accomplish this is to encourage your consumers to create content, using their purchases and sharing their buying experience. This is a versatile technique that saves lots of small local brands and big corporations, the difference is only in scaling. Collecting feedback is easy, but you should consider the complications in it.
First of all, your task is to educate your customers about your style and brand values so that the user-generated content somehow corresponds to the general idea. Also, sometimes it can be hard to make people eager to share their feedback and likes on IG, and here is where it is vital to use materialistic intentions. The easiest thing that many brands use is offering a discount or a small present on the next purchase.
Another type of curated content is humoristic materials, which are necessary for establishing a strong connection with the Instagram audience. To start a conversation and create a bond between your brand and its customers, you can use effortless methods:
- relatable memes,
- global trends,
- industry jokes.
Joke yourself and don’t be afraid to look funny – sometimes it is the best way to come closer to your needs and likes number.
Keep It Easy
More and more small brands stop trying to play pretend and actually speculate their production as a bonus. A smaller production means it is more exclusive and opens a new page in the list of possible content ideas. Accentuating the uniqueness and exclusiveness of your production can be not just a good follower bait and likes number on Instagram but also a trigger for increased sales – as long as you correspond to the exclusiveness and really create small batches of product.
Remember that lying about your capacity will not remain undiscovered – social media and various similar brands have made people not only demanding, but suspicious too. Reputation is important and is too easy to ruin because of mindless speculation.
You have to think through all aspects of your business promotion strategy to get more likes and other engagement on Instagram. Just like it always was – reputation is everything, and on social media, it is easy to destroy it too. Still, experimental steps and productivity are important too, but everything has to be planned and backed up so as not to lose the chance to take a step back and replay the game as you need it to.
Keeping up the quality of content can be hard, so planning and saving the materials is the best way to continue your planned pace. Incorporate different types of content in your plan, so your followers won’t get bored and go look for someone else.