WeChat is a messaging, social media and mobile payment app released in 2011. Due to its wide spectrum of functions, it is called “app for everything”. Not only do people use this app for messaging and social media, but also they often use it for work-related communication. Since the app wasn’t built for professional use, the team of designers came up with a similar app called WeChat Work. In this text, we are going to give you some basic information about WeChat and tell you how it can help your business.
When creating an account, you have to choose between a service and a subscription one. If you want to learn more about the features of both of these accounts, click here, but in a nutshell, the former one allows you four updates per month, while the latter one offers only one. If you opt for a service account you will be able to build a mini mobile site and use the app for payments, while subscription profile does not offer such features.
Furthermore, the WeChat app allows you to build your own online store and to sell your products. If you are tech-savvy, you can build it with HTML 5 pages in order to access all the features available. This also means that you will have to create it from scratch – deal with the design, coding, and so on. Moreover, you can use WeChat Mini Program that comes with many benefits.
First of all, it is not as expensive as a real website is. Secondly, it is extremely easy to navigate which makes it user-friendly. Also, users don’t have to download the app in order to see your store. This is very convenient especially if you are a new company that is trying to enter the market. Lastly, when it comes to selling items online, you can use an already established e-commerce platform.
Even though you cannot do much about the design and the features of this platform, for a reasonable amount of money, you will get a developed store with millions of visitors. Depending on the type of your product you can choose between Youzan and Jingdong platforms.
In addition, the app offers numerous features that will help you connect with your customers and spread awareness of your brand. You can use Auto Replay Tool to create messages that will be sent to potential clients automatically. Also, you can set up a welcome message every time someone visits your web store. Additionally, third-party features are available to you such as Grouping and Tagging which allows you to categorize your customers in different groups based on their age, gender, location, and so on.
Lastly, don’t forget to advertise your business. Design a QR code and put it on all marketing material such as brochures, flyers, etc. Use push notification to inform new visitors about your company and products, and use CRM functionalities and ask your customers to link their accounts with your loyalty program. Create interesting content to attract new customers, communicate with them regularly, offer them coupons and discounts, and so on.
To conclude, these are some main features of WeChat app you can use to develop your company. This app has 1 billion active monthly users which makes it a perfect place for you to start advertising your business on the Chinese market.