Though autoresponders are hardly a new thing, not all small business owners are familiar with the capabilities and potential they offer. When you want to scale your business and see more conversions, they can give you that much needed shot in the arm.
Autoresponders are pre-scheduled emails, usually one or more in a series, that are triggered by customer behavior. If adequately applied some of the top autoresponders from Traffic Tsunami can work wonders for your business by targeting engaging and ultimately converting prospects into buyers.
For all businesses looking to reap the benefits of using it this article will guide you on the different advantages
this tool has to offer.
- Enlisting New Email Newsletter Subscribers
One of the essential services it offers is welcoming new subscribers. As a business, you can begin providing value right away by including video and blog links to new products and services within these emails.
You can win over new customers simply by providing free content that will keep them happy and more engaged.
- Encourages Sales
Similarly, every marketing email you send out to your customers, and subscribers should contain backlinks to your products. An autoresponder service comes in handy here by using product searches done as a trigger to send product-related offers.
An excellent example of this service in action is when a client searches a car vacuum, for example. You can then use the autoresponder to send offers on car-related products such as shampoos, tools, navigation systems, and much more.
- Better Customer Care
A business can immensely benefit from setting up an autoresponder that sends personalized and helpful communication to its customers. For example, a customer who has purchased a product or service can receive useful tips on how to better use their purchase.
Another great way to use the autoresponder after a sale is made is by capturing client details and then sending a birthday message with a special discount offer. Customers who receive these messages and offers tailored just for them are happier and more likely to make future purchases.
- Rescue Abandoned Carts for More Conversion
There are instances where a customer will add items into a shopping cart on your site only to abandon them right before checkout. The ability of any business to recover an abandoned cart is precious as it means a recouping of lost revenue.
An autoresponder can be set up to send a follow-up email with helpful suggestions geared to helping the customer complete the sale. Once an abandoned cart trigger goes off, it can send the email to set the recovery process in motion.
This approach has been shown to achieve significant recovery results for businesses around the world. An autoresponder should be set to ask specific questions on whether help is needed and offer suggestions on how to alternatively complete the purchase.
As you have seen, using an autoresponder as part of your marketing strategy is a great way to engage with your current customers. It is a great tool that can convert leads to sales, and even generate repeat business. Your autoresponder sequence can even go a step further and help you track your performance.