A digital marketing strategy is vital for any business to optimize its reach and potential in the 21st century. Put simply, this is the promotion of products and services using the internet, mobile phones, social media, and any other online-based digital technologies.
Technology has drastically transformed the way businesses reach their audiences today. Alone, traditional marketing methods such as print or direct mail will increase the likelihood of a business being left behind as its competitors adopt digital marketing strategies to be noticed by consumers.
This article will delve into some of the main areas in which a digital marketing strategy can help to boost your business. Outlined below are six benefits of incorporating such a strategy into your business’ marketing plan.
Unlike traditional marketing methods such as print or radio, digital marketing offers you the ability to reach a global marketplace by targeting anyone that has access to the internet. According to Statista, as of January 2021, there were 4.66 billion active internet users worldwide; this represents 59.5% of the global population.
Given its global reach, digital marketing allows for expansion into new geographical locations and foreign markets with relative ease, and is great for companies that are looking to set up business internationally or simply wish to reach the widest range of potential customers. Professional digital marketers such as internetmarketinggeeks.com can help you to set up an effective digital marketing campaign to reach your target audience.
Building a Brand
Building a strong brand name is key for any company, and brand awareness is one of the most important elements of a strong marketing plan. The more often a brand is seen, the greater its brand recognition.
Digital marketing can help create an online presence and build recognition of your brand thanks to its global reach. With larger numbers of people being exposed to your brand as compared with traditional methods of increasing awareness, this brand recognition can grow, increasing the chances of potential customers choosing it over other competitors by creating ‘top-of-the-mind awareness.’
Digital marketing costs are significantly lower when compared to many traditional marketing strategies. Channels such as TV, print, and radio advertising are limited in the space that they offer and are often prohibitively priced. On average, advertising online costs less than one dollar per person who clicks on your advertisement, known as ‘pay per click’ (PPC). With most digital marketing, the only cost is the time required to implement strategies such as content marketing, search engine optimization, and social media engagement.
In addition to this, digital marketing ads can be set to target a specific group of people. This is the demographic you think is most likely to be interested in, and will therefore purchase, your goods or service. Rather than spending large sums of money on advertising to a broad section of people – many of whom are likely to ignore your ad, digital marketing campaigns can be tailored to reach a target audience making them a more cost-effective means of marketing.
High Conversion Rates
With digital marketing, potential customers can find your products and services when they need them through using search engines such as Google, making them more likely to make a purchase, thereby converting them into paying customers. Making a purchase online is often easier and more convenient than through traditional means, therefore, having an online presence will result in a greater percentage of visitors that are likely to convert via your website.
Digital marketing also provides the opportunity to turn visitors to your site into customers with an effective email marketing campaign. Building a list of subscribers to your email list will allow you to follow up on and nurture leads so you can turn email subscribers into paying customers.
If you don’t know how well your advertisement is performing, how can you optimize it? With digital marketing, you can easily track every interaction to find out how many people viewed your ad allowing you to measure the results of your campaign. Digital marketing enables you to track the results of your marketing efforts through a variety of data such as the number of views, clicks, traffic to your site, and more.
Programs such as Google Analytics can provide you with data on the performance of your marketing campaigns. By keeping track of data analytics such as your open rates, conversion rates, and click-through rates you can clearly identify what is working and what isn’t. Unlike traditional marketing, there is little guesswork involved, as these metrics can help you to assess what strategies to continue with and those which require tweaking in order to optimize your marketing goals.
A/B testing, also known as split testing, is a digital marketing technique used to compare two versions of a web page, homepage, email, or other form of digital advertising, to determine which one performs better. By randomly giving one version to group A and another version to group B you can identify which version results in a higher conversion rate.
Small changes to a landing page or email can be A/B tested, for example, different subject lines, imagery, fonts, colors, and call-to-action buttons, are just some of the variations that marketers test. Testing one component at a time can reveal which version had a more positive response from the user and which did not. By choosing the optimal version each time, the user experience will improve in addition to the overall success of the marketing campaign in terms of conversion rates.
Implementing a digital marketing strategy is a great way to effectively reach and engage with your potential customers online. At the end of the day, the more people that know about your business, the better. Digital marketing is the foremost way to ensure your brand is reaching the greatest number of people possible whilst providing you with a means to track and if need be, tweak your advertising campaigns for the most optimal and cost-effective results.