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4 Fresh Produce Consumer Trends To Note

As a business owner in the fresh produce industry, it’s important to be aware of consumer trends to better understand your target market. By understanding what consumers are looking for, you can adjust your business strategies accordingly.

For instance, one recent trend that has emerged is the move towards buying local and organic produce. In response to this trend, many businesses have started to focus on sourcing their fruits and vegetables from local farmers and growers. This not only helps support local businesses, but also ensures that consumers are getting the freshest possible produce.

If your company wants to stay ahead of the competition and meet the needs of its target market, it’s essential to keep up with consumer trends. Doing so can ensure that your business is always one step ahead. Let’s get into the article to find out the latest fresh produce trends!

1. Consumers want to be able to source their food

Source:euractiv.com

Consumers are becoming increasingly interested in knowing where their food comes from, as well as how it is grown. They want to be sure that the food they’re eating is fresh and hasn’t been sitting on a truck or in a warehouse for weeks.

Better shipping practices can help ensure fresh produce arrives at its destination quickly and safely. That’s why more and more grower-shippers are turning to technologies like Silo to track shipments and provide updates to customers.

As consumers begin prioritizing knowing the exact source of their food, produce businesses will have to adapt accordingly.

2. People are buying more organic produce

Source:foodnavigator.com

Undoubtedly, more customers are opting for organic produce, and there are several reasons why.

One reason is that people are becoming more aware of the potential health benefits of organic foods. These items are often free of chemicals and pesticides. Organic produce also tends to be more nutrient-rich compared to their non-organic counterparts.

Another reason why organic produce is becoming a consumer trend is that people are becoming more concerned for the environment. These items are often grown more sustainably.

3. Convenience food has seen an upward trend

One of the latest consumer trends is the popularity of foods considered to be convenient. A recent study by the Food Marketing Institute found that nearly two-thirds of consumers say they are buying more prepared meals and snacks than they were just a few years ago.

There are several reasons for this trend, including the fact that busy lifestyles make it difficult to cook from scratch every night.

Additionally, many people are looking for healthier options than they can find in the typical fast food restaurant. Fresh produce is healthier than processed food and can be just as convenient, if not more so.

For example, consumers can now find pre-cut fruit and vegetables in many grocery stores. This makes it easy to add them to meals without the consumer having to do any chopping or peeling.

4. Online shopping has become more popular

Source:indiatimes.com

Fresh produce is heading to e-commerce for various reasons. The most obvious reason is the convenience factor. Consumers can shop for fresh produce from the comfort of their own homes and have it delivered right to their doorsteps. This eliminates the need to travel to the store and stand in line.

Moreover, online shopping is becoming a popular trend among fresh produce consumers due to the ability to compare prices. When shopping online, consumers can easily look at the prices of different items from various places and choose the option that best suits their budget. This is not always possible when shopping in grocery stores, as it requires traveling from location to location.

Finally, many online retailers offer discounts and coupons to save consumers money on fresh produce purchases. These deals are not always available in brick-and-mortar stores. By taking advantage of these discounts, consumers can save significant money on their grocery bills.

Trendy fresh produce among consumers

More and more people are looking to incorporate healthy foods into their diets, and there’s nothing more wholesome than freshly picked fruit or vegetables.

But which fruits and vegetables are the most popular among consumers right now? Here’s a look at some of the most popular fresh produce items, according to recent consumer surveys and data:

  • Greens: Greens like spinach, kale, and collards are some of the most popular vegetables among consumers right now. This is likely due to the health benefits that these greens offer. They’re packed with nutrients like vitamins (A, C, and K) and minerals (like iron and calcium).
  • Tomatoes: Tomatoes are another extremely popular fresh produce item. They can be used in various dishes, from salads and sandwiches to pasta and pizza. They’re a good source of the antioxidant lycopene, which is linked to a reduced risk of several chronic diseases.
  • Berries: Strawberries, blueberries, and raspberries are also very popular among consumers. This is likely due to their sweet taste and health benefits. Berries are packed with antioxidants and vitamins, and have been linked to a reduced risk of several chronic diseases.
  • Apples: Apples are one of the most popular fruits among consumers. They’re versatile fruit that can be used in a wide variety of dishes, from pies and pastries to salads and snacks. They’re a good source of fiber and vitamins A, C, and K.
  • Bananas: Bananas are another popular fruit among consumers. They’re an excellent source of dietary potassium, essential for maintaining healthy blood pressure. They’re also a good source of fiber and vitamins B6 and C.

These are just a few of the most popular fresh produce items among consumers right now. These are some great items to start with if you’re looking to incorporate popular fresh produce into your business.

Final words

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Consumer demand for fresh produce is constantly changing. New trends emerge every year, which can be hard to keep up with. However, by understanding the latest trends and keeping up with industry news, you can ensure that your business is ahead of the curve.


Ricardo is a freelance writer specialized in politics. He is with foreignpolicyi.org from the beginning and helps it grow. Email: richardorland4[at]gmai.com