The world of infographics is a rapidly changing and evolving one. If you’re an infographic designer or work in the marketing industry, then you know that your skills need to stay sharp and on top of trends. Trends come and go quickly, so it’s important to keep up with what’s going on in the design world. Luckily for you, we have created this list of 15 facts about infographics that we think you should know.
1. There is a good reason for the infographic’s popularity
Infographics are an easy way to quickly inform or educate people about something. They give you all of the information in one place, at-a-glance, without requiring too much reading. This makes them ideal for sharing online with social media.
2. Infographics are not a new thing
They have been around for decades, but have gained popularity in the last few years. The first ever infographic was published in 1786 and was used to convey news about political events in France. Of course, back then they were hand drawn or painted onto huge posters so it would be impossible to take them with you.
3. Infographics are often misunderstood
Infographics are often thought of as simple pie charts or bar graphs, but they can actually be used for many different things. They can show how something works, like a car engine; they can describe what happens over time, like the changing seasons; and also show what something is made up of, like a cell.
4. There are many different types of infographics
There are five main types: data visualization, explanatory, process, reference and interactive. A data visualization infographic uses images to show you the numbers behind a certain topic or issue. An explanatory infographic aims to explain something in greater detail than just words.
A process infographic shows how that thing is made, like a recipe or activity manual. Reference infographics provide more information about the topic at hand. And lastly, interactive infographics can be used online to allow people to click around and discover more information for themselves.
5. Infographic design can be quite difficult
Creating an infographic can be a difficult challenge. It requires you to have more of an artistic skill set than most other graphic design jobs. You’ll need to have knowledge or illustration, typography and layout skills for example.
6. There are many different ways to create infographics
There are so many editing platforms on the market for this purpose, but if you are looking for free options, you can check out an online infographic maker that allows you to make your own infographics online. They also provide a wide range of infographics templates that can be used by all industries. To give you an example, here are some of the best infographics you can find online.
7. There are some great websites out there for finding infographics
Like what we’ve mentioned earlier,there are many good places on the web for finding infographics. Another great way to find out what people consider popular infographics is by looking at the most shared ones on social media, like Facebook or Twitter.
8. There are many benefits of infographics in marketing
As well as in education or entertaining purposes, infographics can be a great way to promote a product or service. By creating visual representations of the features and benefits, you can make your marketing much more effective. They are also great for social media sharing, as they require less reading than standard text based content.
9. Infographics can draw in a lot of traffic
If a website has an infographic that has been shared a lot on social media, it can get thousands of visitors to their site.
10. There are many different types of infographics for different purposes
The aforementioned list highlights some of them in more detail, but the main aim is to convey information in a fun and interesting way. For example, a cool infographic can be used to show why you chose a certain product over another or give an introduction to a new topic or market sector.
11. You can include infographics on more than just your website
You don’t have to stick a static image on a page. You can use them to create videos, write posts about them, pre-prepared speeches and even give presentations. They are a great way of engaging your audience.
12. Some infographics go viral because they capture people’s attention
Sometimes something will catch the public’s imagination by being outrageous or absurd or even offensive. That can create an online wildfire, which is great for business.
13. Making infographics should be fun
If creating them isn’t enjoyable, you’ll probably struggle to make something really special. So make sure you enjoy the process of making the infographic! Check the Venngage blog regularly for more tips on that.
14. You can use infographics for your business or blog
They aren’t just for larger companies with big marketing budgets. They are a great way to present yourself online and show how much you know about a certain topic. If done correctly, they will help earn the respect and credibility you need to succeed as an independent entrepreneur or company.
15. You can monetize infographics
There is a market out there for selling your own infographic, whether you have created it yourself or even if you have used an online tool to create one. If you are doing something really special and have the entrepreneurial spirit, go for it!
Infographics are a great way to showcase your knowledge of a topic in an engaging and visual manner. They can help you earn the respect and credibility needed as an independent entrepreneur or company — if done correctly, they will also serve as powerful marketing tools for your business. You don’t have to stick with static images on pages; infographics can be used in videos, presentations, speeches and even pre-prepared blog posts about them!
So what are you waiting for? Go ahead and create your first ever visual today!
