Social media websites are known to be one of the best places to expand your business. It is more than obvious that nowadays you have to ensure your presence on the internet if you want to reach new milestones and new audiences. Every follower on your Facebook page is another potential customer.
Statistics show us that businesses following the latest trends are a lot more successful compared to the ones that don’t. Frankly, all of the latest trends are heavily connected with social media and the internet. Long gone are the times when running a business without a website and social media presence was a viable option.
Today, people want to access your information from their own bed, so if they want to know more about your business, they expect you to have a website or a Facebook page.
If you are currently new in the entire business-running field, and you want to learn more about it, we recommend reading until the end of this article. We’re going to take a look at some of the best Facebook tools that can help your business grow, so let’s not make this introduction any longer and jump straight into the content, shall we?
AdEspresso
A company called Hootsuite made a tool called AdEspresso, and it is probably one of the most useful things that you’ve seen in the entire field of AdManagement. This tool gives you a complete analysis of everything that’s going on with your advertisements at the moment, and it allows you to change things up in real-time based on your needs. All of the prices, conversions, clicks and everything else that you need are displayed clearly in the UI.
The best feature about it? You can run “test campaigns” that will give you a better insight on whether your real campaign is going to be successful or not. It is mainly used for Facebook, but you can use it for other social media platforms as well. Instagram is really popular these days, so that’s always a good option for your business.
ShortStack
This is something that is considered as the “next level” of Facebook ads, and here’s why. ShortStack allows you to visually edit all of your campaigns that you’re running on social media, but that’s not all.
We already know how important it is for your campaign to be interactive and engaging for your community, so ShortStack offers you an option to create really interesting forms of campaigns, such as giveaways, contests and even quizzes.
If this is what you’re after, definitely take a look at this wonderful creation. You will not be disappointed by the number of choices ShortStack offers you. It might take you some time in order to learn how things function, but after that it’s just straight-forward quality marketing.
Facebook Pages
Facebook itself is really user-friendly and helpful when it comes to running advertisements and campaigns. You will always get some useful tips and advice from their algorithm, and for beginners, this is more than enough.
On the dashboard, you can see how each one of your marketing campaigns is performing, as well as the money you’ve spent or “earned” from the views and clicks. A great place to start if you are new in digital marketing.
Facebook Link Debugger
Digital Marketing agents are facing a very common problem when they’re posting things on their Facebook pages. What’s even funnier is that you are probably aware of this problem as well, because you don’t really have to be a marketing agent in order to experience this at least once in your life. Here’s what we’re talking about.
Before you post something, you are always customizing it in order to get the best-looking thumbnail, description, location and all of that. Well, sometimes you do everything right, but after clicking that blue “post” button, the post looks completely different. This is where we all tend to get pretty frustrated and start deleting things from our feed. Well, imagine what happens to a person who has to post over a hundred things per day, it’s just absolute madness.
Luckily, the Facebook Link Debugger is here to save the day, and it is pretty much safe to say that this tool is amongst the most useful ones on the entire website. So, if you are interested in learning how to use this, you can visit kontentino and learn some more in less than five minutes.
The infamous Post Planner
Nobody can afford to be in front of their computer the entire day, just to post something that was scheduled to go live in 4:35AM. In order to avoid wasting your entire time in front of your screen, people invented a tool that’s called Post Planner. This one allows you to schedule every single one of your posts and get them to publish themselves automatically without you having to do it manually.
What’s even better is that the Post Planner includes a lot of other useful things as well, so it’s not just a post scheduler. Checking which publishes perform best and changing up your campaigns are all useful options that are available for use.
Buffer
If you want a more advanced approach to analytics and learning how each one of your posts are performing, Buffer is the ultimate tool for that. You can see all of the required and vital information for your campaign in one simple and amazingly-designed dashboard. This includes all of the clicks that you’re getting, percentage of engagement on your post, impressions, like to dislike ratio as well as other useful things such as comments, shares etc.
If you want to use one tool for everything, Buffer is great for it because it also allows you to schedule your posts, meaning that you can go on a vacation while your social media website remains active and self-posts all of the things that need to go live.
That’s it for today’s article, we hope that you liked our list of useful tools, and we wish you good luck with your marketing campaigns. Remember to use each one of these to the fullest and you’ll be amazed with the results in no time.
