Ever since I spent a year learning something I could have learned in 3 months, I decided that I will always hear from the horse’s mouth. It really makes life easier to just know exactly what so and so did to reach point A than to do it by yourself with no guidance and end up in a ditch. If you are running a start-up, here is my message to you, Traffic will be the bloodline of your website and without it, your business will come tumbling down.
Google makes 500 changes to its algorithm every year which keeps changing the rules of driving traffic. To beat Google at its game, you need to know exactly what the tactics are. If you are not in for the heavy lifting, Australia ranks in the top 5 list for the World’s best SEO experts so I would say, look for a good SEO Company in Melbourne to take on the weight for you because trust me, it’s no walkover. But if you are ready to offer the best of your energy and time, here is what to do
Guest post
One of the best ways SEO experts build traffic is by Guest Posting. Guest posting establishes your website as a credible source of information. The rules to successful guest posting are that you write helpful content and get it published on authority sites.
To get on sites with a high DA(authority sites) you need to do outreach to get writers that contribute to those sites and aware them about your expertise or your products and ask them to link to them or talk about them in their articles. Another way is by directly contacting Editors of the sites in question and offer to contribute as an expert.
For example, if you are a fitness coach you could approach the New York Times and offer to share advice on fitness. It’s easy for you to get in that way. In return, you could talk about your services and maybe slip in a link and boom! Traffic will be flowing like a river.
Run a mobile-friendly site
This year Google confirmed that 50% of all web users access the internet using mobile devices. such as phones and tablets. You don’t want to miss out on this traffic just because your site couldn’t load on a phone. Unless a web visitor is desperately looking for a product you offer would they wait for a slow unresponsive site to load.
Customers will in most cases get off an unresponsive website and look for a competitor. Running a mobile-friendly website will significantly improve your ranks in search engines.
Apart from better ranking, a mobile-friendly site will:
-Improve your brand identity
-Enhance user experience
-Boost website traffic
-Reduce bounce rates
-Increase your customer base
Email marketing
A successful email marketing campaign targets not only new but also existing and lost customers. The campaign should lead the subscribers to your site, encourage them to take on your offer and lastly convince them to purchase. For better web visibility, integrate email marketing with social media marketing.
Offer your clients a satisfying experience and they will give good testimonials, promote your products on social media and take part in your referral program to drive more leads to your e-commerce business.
Use On-Page SEO
Start by creating well-researched, high-quality and SEO-optimized content that blends keywords naturally. Choose keywords that relate to the products you are selling. You can carry-out keyword research to find out. Also, design highly engaging Meta descriptions that pique your readers’ interest. The more the numbers of readers you get to click your URL, the higher the traffic you drive to your blog.
Pay for Ads
Ad’s are a must-have for any serious traffic driving website. It doesn’t mean that you will pay for the ads sit back, relax and let the ads work. You have to put in the work in all other areas. Pay for custom-made Ads and other promotional content which is easily shareable to reach your target audience on different platforms such as Facebook, LinkedIn, and Instagram.
Test different Ads to know which one drives the most traffic to your blog. For your ads to bring in results, it’s better to hire an SEO expert like Premium SEO Auckland so that you create perfectly targeted ad campaigns for the best results.
Parting shot
As you strive to enlarge your online customer base, consider using hashtags which are an effective strategy to pick out your ideal client. Additionally, use appealing infographics to capture the ever-decreasing human attention span.
Appealing infographics will increase your social shares as well.
