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Email Newsletter Design Tips That Turn Subscribers Into Customers

in Online Marketing by

The main aim of a company’s marketing division is to encourage customers to buy their product or service. The use of traditional marketing like advertisements displayed on billboards, spread via pamphlets, and broadcasting of them on TV have helped many companies achieve a good user database.

However, the new focus of businesses is email marketing. The reason being, it covers a wider range of audience. And, as many companies only give importance to their traditional marketing departments. They tend to leave a lot of money on the table by not diverting their attention towards their marketing campaigns.

The thing with email marketing campaigns is that they are audience-oriented. Meaning different types of mail must be sent to different types of people in order to get a good response. However, for such big organizations and businesses, who will sit around and write thousands of mails each for a specified set of audience?

This is where the need and use of e-mail templates comes into play. An attractive mailing templates help increase the efficiency of writing those while reducing the time spent on them. These are pre-structured designs which act as short-cuts while writing mails. The best part is these templates come in various designs, each of which will serve a different purpose.

Email templates such as designmodo newsletter templates are easily available to the public to help them out. Now, with all of that being said let us give you some tips on how to write the best quality ones which will help turn subscribers into customers.

Tips on how to write the Best emails for your campaigns.

Do not make the content too deep

This means that while you are structuring your emails be sure to not provide your subscribers with too much information. They might find something that they don’t like, it might even overpower them or they may just find it to be a drag. The best way to structure an email is to make sure you mention all the important points and details in a brief manner.

This also includes; do not write the mail in such a manner that it appears ‘too wordy’. Meaning long paragraphs or more than the required sentences. All of this sends a revolting vibe and your subscriber might not even read the whole text. This may also encourage them to go and unsubscribe, which is a great loss!

Make your emails look decent

Whatever looks good attracts viewers and attention, to make sure your email marketing campaign is a success it is essential that you construct yours in such a way that they have a decent look. If you know how to use HTML5 and CSS then it will be of great help. However, as these templates are available in various designs, you can choose from them the one which will look the best. This will help save time!

Target the Mobile industry

Though many companies and businesses have shifted their focus towards email marketing campaigns, they don’t pay attention to what their reach within the mobile industry is. Nowadays everyone is busy and wants fast processing. This same applies to mails. Who would want to take out their laptop every single time to read your message.

Most of the people are on their feet and don’t have the time to do so. This is where mails on mobile phone’s come into play. These can be accessed quickly and are easy to read. There are evidently more mobile phone users than there are PC or laptop users.

Make sure your emails are compatible

An email campaign is termed successful when its reach within its target audience is effective. To be effective, yours need to be compatible with the target audience’s devices. This also means the content within them should be readable and viewable by your subscribers. To achieve this it is requested you code your emails to make them compatible.

As mail sent on PC and those sent on mobile phones have different requirements, you are supposed to structure them in such a way that they can easily be viewed on both platforms. You can even use pre-designed email templates which are compatible with both platforms and will get the job done.


Ricardo is a freelance writer specialized in politics. He is with from the beginning and helps it grow. Email: richardorland4[at]

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