General objectives that guide the activities and relationships of one state in its interactions with other states.

Source:factinate.com

Dwayne Johnson Is the Emperor of Celebrity Endorsements

in Entertainment/News by

Dwayne Johnson aka “The Rock” has a superpower to push every blockbuster he plays to the maximum at the box office. He has ruled this kingdom for two decades, and his net worth is currently at $280 million. The Rock is one of the highest paid actors in the history of the industry as he is getting fat checks for his roles.

This is not the only scope in which he is successful. In June this year, Under Armour, brand which he is closely associated, launched Dwayne’s shoe line. These were sold out in just 30 minutes, and the famous actor salary is considered to be somewhere around $15 million per year. This celebrity endorsement is at the top of the list for this year.

Source:fastcompany.com

In the text below you can read top and bottom five actor endorsements and campaigns:

Top five:
1. Dwayne Johnson (Under Armour)
2. Mark Wahlberg (AT&T)
3. Kristen Bell (Old Navy)
4. Reese Witherspoon (Crate & Barrel)
5. Drew Barrymore (Crocs)

Bottom five:
1. Bella Thorne (BUXOM Cosmetics)
2. Shay Mitchell (Toyota)
3. Ansel Elgort (Polo Ralph Lauren)
4. John Cena (Hefty)
5. Millie Bobby Brown (Cisco)

In this survey, 300 people from the United States of different age and demographics participated, and they have to choose between 400 actors who had endorsement deals from January 1, 2017, to August 31, 2018. One of the main reasons why Under Armour has been sold for a such a good price is 20 years long brilliant reputation and successful acting career of Dwayne Johnson.

His next project is Disney`s Jungle Cruise with Emily Blunt, and the rumor has it that it will appear on the big screen in 2019.



Ricardo is a freelance writer specialized in politics. He is with foreignpolicyi.org from the beginning and helps it grow. Email: richardorland4[at]gmai.com

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