Today, businesses need well-designed websites that work flawlessly on any device. Without an online presence, impressive sales are unattainable. Drupal 8 is a powerful system used by hundreds of corporations and small businesses worldwide. With this CMS, the creation and management of content is a breeze.
Businesses that use Drupal enjoy growing revenue, as clients are attracted to their sleek sites and apps. Cutting-edge development solutions from Gole.ms are impressively profitable. As many popular programming languages are supported, the potential for digital expansion is undeniable. This is not limited to the internal market. Drupal allows you to add languages with ease and extend business for the foreign partners. This is one of the many benefits delivered.
1. Improved SEO
Websites are promoted through Search Engine Optimization. This set of tools and practices is aimed at pushing sites to the top of the Google ranking. This means users see your brand in their search results when they type in a relevant keyword. Higher positions translate into boosted traffic and revenue.
Google ranking is based on a sophisticated system. If your site uses on HTML5, it automatically ranks higher. This is because its subject is more easily deciphered by the algorithm. As Drupal 8 and Drupal 9 supports HTML5, the advantages are clear.
Drupal allows you to create efficient URLs based on the content. In the past, URLs like “abc.com?p=news&id=123” were common. Now, SEO-friendly addresses look like “abc.com/news/article-title.” These URLs are preferred by search engines. An automated module for Drupal called Pathauto generates special URLs that match the content they lead to. Overall, Drupal is one of the most SEO-friendly systems for content management.
2. Sites Fast Loading
Drupal 8 and Drupal 9 are highly optimized. They allow using the minimum efforts of the server. Powerful caching features and the BigPipe ensure speedy and smooth operation. As the cache stores the necessary data to re-use it for the next session, unchangeable elements (such as the corporate logo) remain immediately visible. As a result, pages are quick to load.
Faster loading time brings two-fold benefits. On the one hand, users can browse through your catalog and place their orders quickly. Eventually, this results in higher revenue for your business. On the other hand, higher speeds contribute to customer satisfaction and loyalty.
The connection has been confirmed by both Walmart and Amazon in two separate studies. This established correlation between page load speed and revenue. For Walmart, the latter rose by 1% for every 100ms of speed improvement. Amazon found out that an additional second of loading time may cause $1.6 billion in lost revenue.
Consumers expect a website to load quickly. If it does not, they are likely to leave it. In a study conducted by Econsultancy, just under half (47%) of respondents said they expected to wait no longer than two seconds. Moreover, an overwhelming majority – 88% – of visitors faced with loading issues are less likely to make any purchase on the site in question. Drupal can ensure this does not happen to you. Today, page loading cannot be underestimated.
3. Connection to Third-party Systems
Online stores are conglomerations of diverse functions. A successful e-commerce site is connected to multiple third-party systems. These allow payments, control of inventory and management of orders, etc.
A Drupal-based website can be easily integrated with multiple solutions, such as BigCommerce. The technology has been evolving to provide improved integration. In the past, it required contributed modules. Now, even the Drupal core gives opportunities for seamless integration. Drupal sites communicate with third-party applications through dedicated web services. Importantly, this works for any programming language or operating system.
Enjoy smooth communication with other systems and reach several goals at once. Thanks to CRM integration, employees cope with multiple tasks with minimal effort. Meanwhile, the payment gateway prompts visitors to spend more, and delivery services make your e-store their favorite. Drupal is powerful enough to cope with multiple areas at once: e-commerce, email marketing, relationships with clients, planning of enterprise resources, etc.
4. Easy Editing of Content and Features
As the Drupal admin panel is so responsive, opportunities for customization are unlimited. Creators may perform in-line editing without leaving the page. Thanks to the modules, available images are easy to resize, and the media is embedded with little effort. The same applies to any layouts and blocks.
In-line editing is an important benefit for content creators, as it saves time and effort. Previously, they would click through to every element they wanted to change. Now, editing is a piece of cake, as it is achieved directly from the front end.
The Drupal Core includes a handy feature called Quick Edit. This allows content editing on the live website. Another core feature, CKEditor, has a special Media Embed Module. As the name suggests, its purpose is embedding of external resources (e.g., images, videos, tweets, etc.).
5. Engaging the Mobile Audience
Nowadays, consumers prefer to interact with companies via smartphones. Drupal is used for web-based and native apps for both iOS and Android. Thanks to REST API, communication between apps and sites is smooth.
Portable solutions form the core of this system’s philosophy. Drupal is a convenient and flexible CMS, which means developers may create and enhance web resources with ease. Drupal-based sites are responsive and pleasing to the eye whatever the screen size.
The Bottom Line
Drupal is an incredibly flexible and powerful CMS. Customization is simple, as features are easy to replace or add. Developed and enhanced by a global community of experts, Drupal 8 and new Drupal 9 have plenty of benefits.
Businesses that build sites on Drupal are bound to see impressive results. Smooth navigation and quick loading not only contribute to visual appeal, but they also bring a revenue boost. With this system, companies grow their customer base quickly. Consumers order products and services through efficient sites and apps. They become repeat buyers, as their experience is enjoyable.