If you own a boutique of any kind, the main thing is to attract foot customers to increase revenue. There are many ways to increase the popularity of your boutique, both on social media and with new customers coming in. One aspect that every boutique store owner should focus on is the interior design.
Boutiques are quite different from most stores. The main difference stems from the fact that a boutique should look luxurious and professional.
This can easily be achieved if you focus on interior design. A store’s interior design has the power to attract many customers. What’s even more interesting is that if your boutique looks appealing to customers, they will spend their money on your products. This does not only increase your revenue but it also provides your customers with an excellent experience, one that they will not forget.
But to complement the design, one must focus on a modern solution. This is true for most boutique stores, in the sense that the theme always revolves around modernism.
So, without further ado, here are our interior design tips for your boutique store that will make it a customer hot spot.
1. Create Comfort Zones Within Your Boutique
Your boutique must be able to welcome potential customers and make them feel as if they are stepping into their own homes. This can be achieved if designate and create a comfortable seating zone within your boutique.
According to various interior design experts, a comfort zone greatly increases a customer’s purchasing decision. As said by the best, if a customer feels like home, he will be more inclined to make a purchase in your store.
As buyers make it more and more difficult for themselves to select a purchase, they often times end up getting tired from all the store-to-store walking. Because of these, modern boutique stores take it upon themselves to create the best possible buying decision, and they do that by allowing the customers to take a seat and rest.
This can further be explained if we take into consideration that the customer wants the best possible buying experience and the most memorable one. If you can somehow do that by creating a designated comfort area, your business will profit a lot.
2. Have a Cool Pattern Design
We mentioned that nearly every modern boutique has a modern theme that accompanies it. This is probably the only truth you’ll hear in this line of work.
Namely, boutiques are supposed to give out a feeling of professionalism and luxury, we mentioned that at the start. But the only way to achieve it is to focus on creating a theme for your boutique.
This, however, is easily achieved by focusing on a specific theme. The theme is probably the most important part of all of this. It should be something that will further show the customers how modern you are, how professional you are, and to create a welcoming feeling.
The theme, however, should be selected based on what you sell. If your boutique specializes in lingerie, then chose a mixture of white and black colors. If your boutique specializes in selling swimwear, then go for sunset colors to create a more realistic atmosphere.
For a full guide on how to come up with your store’s interior design, you can go and read more here.
3. Spacing and Coloration
The biggest mistake that boutique owners make is the mistake of blocking other merchandise with large racks or isles. Your business should be designed in a way that a customer can browse through everything just as he is about to enter the store. While it is certainly a plus to have your best products displayed on the front, it is still essential for the customer to see everything you have.
To avoid making a mistake, we have put together a couple of tips alone on the matter of spacing and coloration, and those are:
- Focus on smaller racks, in a spherical form to inspire the customer to browse from one rack to another.
- Create unique sections where your newest and best products are located through the use of mannequins and model displays. This will create a focal point in your store where people will mostly navigate.
- Have the rest of your products placed around the focal point, so that customers will have an instant browsing option if they don’t like what they see at first.
If you can manage these three within the limits of your boutique size, your chances of a customer buying something will increase.
4. Create a Friendly Entrance Design
There is one way to make the customers come in, and one way to make them run for their lives. We, of course, are talking about your boutique’s entrance design.
The entrance of your store should be designed to give the customers a sample of what you sell. This can be super effective in attracting customers, and also supper effective in losing customers. If you’re selling lingerie, then make sure to place a couple of samples either in front of the entrance, or the display windows. Since shoppers like to browse through as they go from store to store, the only way to invite them in is to show them what you have to offer.
If they like what they see then they will come in, so make sure to have your best and brightest on display.
5. Avoid Cluttering
There is no point in having no room for shoppers to maneuver around your store. If there is one thing that shoppers hate, it is cluttering.
To avoid cluttering, naturally, you would need to have a larger boutique. Bit this can also be achieved even if you own a smaller one.
It’s only smart to have your full merchandise on display; who wouldn’t do it. However, you should always be careful not to clutter things. Mixing different shades is never a good idea, and covering your merchandise with other merchandise rarely sparks success.
For this, you will have to designate certain racks to be filled with only a certain color. This will greatly work in your favor as there is no need or adding ivory and blue in the same rack.