Contest Marketing as A Valid Online Marketing Strategy
Contest Marketing as A Valid Online Marketing Strategy

Contest Marketing as A Valid Online Marketing Strategy

in Online Marketing by

Contest marketing plays a significant role in helping businesses. It also makes it easier to connect with more people related to your niche. You can increase fan activity and draw new potential customers by conducting the right contest. Modern businesses are using this strategy as one part of their online marketing campaign. The contestants have a chance to win a prize if they partake in various contests.

Many marketers stick with popular social media contests. They believe that most of the people use social media these days. So targeting people on social media sites is the first choice for marketers.

However, you need to analyze many factors and should do more tests to discover what works. From this post, we discuss both contest ideas for event creators and contestants.

Contest Marketing as A Valid Online Marketing Strategy
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Key Factors to get positive results from contest marketing

  • New people who want to start a contest online think contest marketing a far more complex field. To get great results in contest marketing, you should prepare to work hard. No matter what your experience level is.
  • Start to analyze all the things about contest marketing immediately. Find more related forum, articles and look the strategies they have applied.
  • Gathering more votes for a contest is a very important factor. You need to develop your skills to get thousands of votes for your contest entry.
  • Find the latest and best methods to promote your contest online.
  • Some people love to join in live stream contests. Collecting quick votes for live stream contests is tough.
  • So instead of requesting more people to get a vote for your contest, you can buy votes from agencies.
  • But, you need to select the right voting agencies. Many voting agencies are just providing low-quality votes.
  • Do your proper research and choose the right agency to improve your votes.
  • For event creators, you can hire a freelancer who is an expert on promoting online contests.
Contest Marketing as A Valid Online Marketing Strategy
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Some additional points to note for right contest marketing:

For event creators:

  • If you have thousands of subscribers already, you can simply send them requests with attractive content.
  • You can check and find the right timing to send these requests.
  • Facebook advertising plays a great role in marketing any contests to your right audience. So you should invest some money in Facebook advertisements to get good results.

For Contestants:

  • You need to check the quality of the prize the winners get.
  • The final number of contestants should be under 10 for the contests you choose. When you have more competitors, you need to invest more time and money to gather votes. You may refer to vapulsemedia to find some new ideas.
  • Always try to get votes naturally using all social media sites. When you want to get more votes to get lead, you can hire freelancers or voting agencies.


Peter is a freelance writer with more than eight years of experience covering topics in politics. He was one of the guys that were here when the foreignpolicyi.org started.