Technology - Page 29

B2B lead generation techniques that work

Marketing eLearning courses is a job easier said than done. Businesses want innovative and interactive eLearning modules that aren’t just user-friendly but cost-effective as well. The pace at which eLearning modules are being churned out by providers, one can say that there certainly isn’t a dearth of choices. A business house can easily switch to other module providers if it feels that the present sets of modules aren’t holistic enough.

Visit here if you want to see a few B2B lead generation strategies that work

  • Content marketing is the king
Source:jibemedia.com

Content is the undisputed king of marketing, but all we’ve been doing of late is scratching the surface. In all fairness, content is much more than a 600-word blog published on the company’s website. Frankly, the length of your content doesn’t really matter. The content prepared should be able to attract the viewer.

Here are a few different kinds of content you can put to use

  • Guidebooks
  • Content round-ups
  • Infographics
  • Videos ( that’s interesting)
  • Audio content (podcasts and audiobooks are economical)
  • Webinars

It’s advisable to explore different kinds of content. Not only will it lead to diversification of the content produced but will also help you in your bid to expand your footprints.

  1. SEO content works best
Source:searchengineland.com

Search engine optimization (SEO) helps attract traffic (organic) from various search engines such as Google. Organic traffic forms an integral part of the B2B marketing strategy.

Furthermore, optimizing the content produced is cheap. You just need a team of people for conducting keyword research. It will help you keep track of the words that are driving traffic.

  1. Creating lead magnets can help

It’s simple. You can trade your company’s valuable information with your audiences and get access to their valuable information in return. It happens to be a simple ‘give and take relationship.’ Imagine this: You offer a free eBook to all your visitors. The only thing they need to do in order to get that eBook is: sign up using their email IDs. It’s as simple as that.

  • E-books
  • Case studies
  • Demo versions of your application
  • Free trials
  • Reports and white papers

Make it a point to highlight the value of the giveaway.

Source:ecommercetimes.com
  1. Social channels cannot be taken for granted

You might find it hard to believe, but you can put social media to use for generating leads. No, social media channels aren’t just used to create brand awareness. They can also be used to generate leads. Take it this way:

A potential client of yours comes across a tutorial video that you created long ago. The video can be about an old eLearning module that was created by you. Now, an act as small as this can go a long way and trigger the flames of desire in your potential client. He’ll certainly be interested in knowing more about the company after he has watched the video.

To draw the curtains:

So, that’s that. A lot needs to be taken into consideration before you finalize a set of B2B lead generation techniques. Rember, the idea is always to provide the user with something that ends up stoking the flames of desire within him.

Ten Influential Tech Leaders That Have Reshaped The World

The ever-increasing technology options offered to us by some powerful, creative people, give us the opportunity to change the way we run our business and personal lives. Yes, this is also known as disruption. Deciding on ten of the most influential leaders is not an easy task, considering how many have contributed to the leaps and bounds experienced in the industry. Indeed countries like the US, Israel, China and India played a pivotal role in producing these amazing leaders.

Perhaps not everyone will agree that the ten that follow are the most influential since there are various industries – but in TECH, these people certainly matter a lot. Scores of brilliant people work hard and are contributing in wonderful ways to the field of technology. However, everyone has to agree that the ten people that follow have made a huge impact on our lives and our modern civilization, challenging us to also move at an ever faster pace as we try to keep up. Even those who have no interest in the world of technology but who have seen their lives changed drastically because of it, have to admit that there are some brilliant minds out there.

Smartphones alone are owned by millions around the world, an even if they have no other interest in technology, this little gadget can incorporate just about everything that has recently been discovered in the world of tech. These great names have all contributed creations that everyone relies on.

Jeff Bezos

Img Source: tribpub.com

Jeff Bezos, through Amazon, has managed to transform the retail industry, while the company is also currently leading the race in AI. Alexa, the powerful weapon in his arsenal has changed the way people shop or turn on their music, heat, and lights. Meanwhile, Amazon Web Services is the cloud computing platform that other big tech companies like Netflix and Spotify rely on to provide their services to clients.  These changes in the lifestyles of people around the world have other business leaders worried about what Bezos will come up with next and are forcing them to match his creativeness.

Bill Gates

Img Source: time.com

Bill Gates is the founder of Microsoft, without which most of the other tech companies would not exist as we know them today. The rapid growth of the internet over the last thirty years was because of Microsoft which has often been criticized as a dominator in the field. Even though there has been much criticism, the truth is that Bill Gates, Microsoft and the Bill and Melinda Gates Foundation have challenged and influenced the world of tech and the world beyond for many years. It seems safe to say that it will continue to do so for many more.

Mark Zuckerberg

Img Source: vice.com

Some love him and some not, but Mark Zuckerberg is the undeniable king of social networks. He is the founder of Facebook, the campus experiment that now has 2 billion monthly users. His company also owns Instagram, WhatsApp, Oculus VR and more. His vision to connect the whole world does not seem as impossible now as it did ten years ago and he is concentrating his company efforts on acquisitions. Mark launched Internet.org that takes the Internet to remote and rural regions around the world. He is faced by many challenges at this time with issues that include privacy and the rise of “fake news’” and the whole world is watching how Facebook deals with these issues.  Facebook uses some of the most unique algorithms and powerful algorithms but is also researching AI and other technological fields.

Steve Jobs

Img Source: fortune.com

Steve Jobs is the man who made the Apple personal computer and iPhone a necessity for almost every person in the world.  His legacy also changed how we listen to music and watch films. Through these developments, we now all feel lost if we leave home without our phone. The iPhone has ensured that all Generation Z does not understand what the world was like before we carried our whole lives with us constantly.

Elon Musk

Img Source: entrepreneur.com

Elon Musk has taught the world to dream. He is a business mogul, investor, an engineer and is the co-founder of PayPal, one of the leading global payment and banking technologies. He is the creator of Tesla Motors and SpaceX and is known to be a tough boss to work for. Some of his dreams are easier to achieve while others may take a little longer – to develop fully-electric, self-driving cars and to take the first humans to Mars. Μusk has developed the world’s first reusable rocket and is followed by many on social media channel. He strongly influences how the young and old think about issues like AI, cleaner energy and environmental issues and is followed closely by many on his social media accounts.

Evan Spiegel

Img Source: vox.com

The CEO of SnapChat, Evan Spiegel, is still under 30 and is considered the person to watch as far as social media goes. SnapChat changed social media from sharing with as many users as possible to a more intimate and private level and Spiegel even proposed to his girlfriend via a SnapChat filter. Google offered 30 billion to buy the company but was turned down, while SnapChat succeeded where Google failed, with the launch of wearable sunglass technology. Even though many of the popular features of SnapChat have been copied by its main competitors, the company will have to keep innovating in order to keep everyone interested.

Linus Torvalds

Img Source: ted.com

The creator of Linux, Linus Torvalds, is without a doubt another top visionary in the tech world. He is the principal developer of the Linux kernel, the open-source operating system which powers a multitude of systems, including operating systems like Android and Chrome OS. These systems run asoftware and smart devices. Without Linux’s impact, the world would not be connected as efficiently as we know it now.

Andrew Jassy

Img Source: ft.com

Andrew Jassy is the person behind the previously unheard of idea of computing power rentals. Amazon Web Services is teaching the rest of the tech world a few things and everyone is scrambling to adapt. Amazon’s cloud is used by some of the biggest companies in the world to send real-time data, stream video and a whole lot of other applications.  Netflix, Spotify and Major League Baseball are just a small example of the companies that rely on Amazon Web Services to offer their own services to customers across the world daily.

Avi & Henri Ben Ezra

Img Source: twitter.com

The two Israeli brothers, Avi Ben Ezra and his brother Henri, are empowering businesses around the world deploy chatbots to work alongside humans. Their company SnatchBot is a leader in the field of AI with its easy Bot builder platform that allows businesses and developers easy access to chatbot development. These developments have changed the way that companies work, while they have raised the bar for customer expectations and satisfaction. Credit card fraud has been reduced significantly because of their genius approach to credit card security with the deployment of AI and Chatbots and consequently, crime mafias are constantly been pushed out from call centers globally.  Early on, companies in France, Israel, and the US have readily adopted their AI thereby reducing their carbon footprint in local areas since fewer people need to travel to work during peak hours – now it has gone global to all corners of the world.

Larry Ellison

Img Source: investopedia.com

Oracle’s co-founder, billionaire Larry Ellison might have stepped down as CEO last year, but he still serves as chairman of the board and chief technology officer of the database and software giant. Oracle was started in response to the growing need for customer relationship databases and has branched out into cloud-software computing. The company revealed that 20% of its clients are now buying tech via the cloud rather than traditionally and their numbers are rising. Ellison has other interests outside of Oracle and just recently purchased 3 million Tesla shares.

VideoProc Review: Video Stabilization Software

Filmmaking is an extremely demanding job. It requires a level of professionalism like no other. You need a perfect product at the end of it all to make it worth it or you’re just simply going to be slated by everyone and everything who sees your work. And that’s just how it is. And sometimes you’re just in situations wherein it’s practically unavoidable to not have a shaky video. It may be that you’re trying to record an active scene wherein the camera you’re using is attached to a moving object. You may be using a GoPro to record, or maybe you recorded on your mobile phone and your hand got a little shaky. There are a hundred scenarios wherein you could end up with shaky footage but the outcome remains the same.

Img Source: youtube.com

Shaky Footage

Many will tell you that that’s the end of it all. That you’re gonna need to head out and reshoot the entire thing all over again. And isn’t that convenient? But we’re not gonna tell you that. Because we have found the perfect video stabilization software available on the internet. And that’s not even it. We’re going to tell you how you can get this $80 software for free.

Now we’re not ones for beating around the bush so we’re gonna get right to it and tell you more about this software. This little bundle is something called VideoProc, and as we mentioned earlier, VideoProc is primarily a video stabilization software that also comes in with a bunch of other features that we will talk about after we teach you how to stabilize a video using VideoProc.

Img Source: techquark.com

How to stabilize a video using VideoProc

Well for starters you’re gonna have to install VideoProc on your device. And we know it’s obvious but we find it to be better to not ignore the obvious rather than explaining it in the comments below.

Anyway, once you’ve downloaded and installed VideoProc from their website, fire it up and follow the steps below.

Click the bar on the bottom of the screen that says “Toolbox” and from the menu that comes up select “Deshake”
Proceed to select the part of the video that is shaky. You can highlight this on the timeline, or proceed to manually key in the timestamp

Once you’ve selected the shaky frame you can proceed to tweak the different sliders on the right side of your screen to achieve the desired outcome.

Here’s a visual representation of everything we’ve just talked about:

Now let’s take a brief look at all the features of VideoProc aside from Video Stabilization.

Witness Processing speed like never before

VideoProc allows users to use GPU accelerated processing which in hand is about 20 times faster than softwares that only work on CPU based processing, but what really sets VideoProc aside from all the others is the fact that it uses Level 3 hardware acceleration that is powered by Intel, AMD and NVIDIA to give you results that are 40 times faster than anything on the internet.

The software also functions as a screen recorder, and a video downloader and converter.

Apart from doing everything we’ve spoken about till now, this software also serves up the purpose of being a screen recorder that allows you to record gameplay or tutorials on your PC. VideoProc can also download and convert videos from over 1000 different websites and store them onto your device.

Img Source: uip.me

A powerful editor

VideoProc also gives the users access to a pretty powerful editor that can perform all of the following functions:

Cut
Merge
Crop
Add various effects/filter
Rotate
Add SRT or subtitles

You also have access to certain advanced features that allow you to fix fisheye, remove background noise, and also control the audio-video sync of the video.

VideoProc is giving away free licensed copies of their Video Processing and Editing software till 4th June, 2019, but that’s not it! You can get a chance to win the Go Pro Hero 7 and the DJI OSMO Action in their sweepstake.

How to transfer your iPhone data without iTunes using DearMob

iTunes was all the hype when it initially came around, you could transfer all your files in one go, sync them across all your other Apple devices. But over the years came the DRM issues, the iCloud storage restriction and the time, oh dear lord the time. In the time it takes to normally backup your stuff while using an iPhone you can get so much work done that it’s not even funny.

But the problem always was the lack of options on hand to actually do a job of replacing iTunes, but currently there are a lot of options available in the market for us makes us wonder all the possibilities out there and we tried out something the other that we really liked and we thought we should bring it to you.

The software we’re reviewing out here today is called DearMob and it’s an iPhone Manager that is extremely powerful in its core functions. It allows you to backup and restores all your data in one click of a button alongside also being able to transfer and sync all your data across all your devices WITHOUT having to worry about iCloud storage or DRM issues. Read on to find out more about the features of DearMob. We have also found a way for you to get your hands on DearMob for completely free! More on that below.

Img Source: myventurepad.com

Features of DearMob iPhone Manager

Backup all your data with one simple action

DearMob allows you to backup iPhone without iTunes and that is the main selling point of DearMob iPhone Manager. This comes in real hand when you’re switching over to a new iPhone. Simply backup your current device’s data and restore it on the new one and you’ll have access to everything all over again. The backup files are password protected and can only be opened and edited/used if you have the password. Here’s everything that can be backed up using DearMob:

Contacts: Export contacts, merge duplicate ones.
Messages: Backup all your messages easily. You can also export these messages as a PDF
Calendar: Import all your appointments and remainder with ease.
Apple Books: You can also backup or transfer books using DearMob. Even if you haven’t purchased the books off iTunes. All this regardless of the format too. Be it EPUB, PDF or audiobooks.

Check out this video tutorial on how you can back up your data on iPhone:

Backup and transfer of media have never been this easy.

Videos

When it comes to videos DearMob circumvents DRM issues smooth as butter. You can also edit your library and delete any unwanted videos that are eating up space at once.

Photos

Using this manager you can also backup your entire library at once without having to go folder by folder. The photo transfer is also lightning fast allowing you to transfer 100 4K photos in under 8 seconds. You can also convert HEIC files into another usable format to use on other devices.

Img Source: myventurepad.com

Music

With DearMob you can transfer music that you haven’t bought off iTunes onto your iPhone. The software also automatically goes ahead and grabs album art for you. With this you also get the ability to make your own ringtones by editing the tracks that you’re putting on your device.

Misc

Just like Android now iOS users can install software and apps that are not from the App Store by using DearMob!

We’re not forgetting our promise!

You can get a free licensed copy of the software if you visit this website and download the “Giveaway license.”

FIFA 20 will need these 5 changes according to the players

Football fever comes and goes each year, as dozens of national leagues and cups, as well as those most prestigious like the UEFA competitions, take place. With the real-life sport also comes the always popular and widely played and loved football games. FIFA has been going strong for decades now, as EA Sports branch of Electronic Arts tries to give us the best virtual football simulation each year.

Img Source: goal.com

However, FIFA 19 certainly was not that perfect and fans expect a lot from this year’s version. Therefore, here are five important changes that should come with FIFA 20 later this year, set to release on September 27. We will get the first sneak peek at the famous E3 expo next month.

Get the basics right

Sadly, fans agree that there are several football basics that really need to be tweaked and improved for the better. For one, those hard-nosed blocks which often get ignored by the AI referees should be removed. Right now, smashing into an opposing player with a defender is more effective than actually tackling him, which should not be the case.

Other little things like building a passing play for a great one-on-one opportunity feels less rewarding than scoring a goal from way outside the box.

The most important thing here are goalkeepers who are running alongside the ball while it is going out of play for a corner for the opposition. Is there anything more annoying than this?

Realistic player development in Career Mode

Many fans have already made peace with the fact that FIFA is never going to give us an immersive career mode that we have grown to love from the Football Manager games. However, some aspects of this can really be made much more realistic.

Img Source: footballfancast.com

For example, player development is one of these things. Something this important should change over time and grow ahead of games and specific periods of a season. Everyone expects any given player to be on the top of their game ahead of a huge career match like the Champions League final, compared to a domestic Cup match against a lower division. The game should mimic real life, and this is how it is in real life.

Ultimate Team pack odds

As the case is now, your chances of unpacking a player over a 90 rating on FIFA Ultimate Team really feels like it is below 1%, while the chances of receiving a legendary player has to be about 0.001%.

This has always been the shadiest part of FIFA games and especially FIFA 19, and even if they start to display some kind of pack probabilities in-game this year that determines the likelihood of what you might get in every pack you buy, chances are players will never be happy with this mode.

Img Source: youtube.com

More leagues and licenses

Probably the best thing that FIFA has always had and always gotten right is the abundance of fully-licensed leagues from around the world.

However, since they do not have all of them, fans always want more and more. For example, Indonesian and Malaysian leagues are requested year after year. Many also wish for the Vanarama National League to be included, which is the fifth tier league in England. Whatever they do, fans will want more, so why not just do it?

Img Source: btfc.co.uk

Kick-off goals

This HAS to be the most infuriating and annoying aspect of FIFA 19, and something fans rage quit about more than anything else. Why are these kick-off goals even possible in the game? Teams usually behave as if they are absent after kick-off, and goals are scored in this ridiculous way.

When have you seen this happen in real life football games? This must be removed as soon as possible, in order for FIFA 20 to be a more life-like sports simulation.

How to Promote E-Commerce Website on a Budget?

/

Running an online business has become a modern-day trend that most entrepreneurs want to try their hands on. With E-commerce, the possibility of creating a profitable online business has now become a reality.

So, what’s the hold-up?

Well, creating an E-commerce store and listing your products is just one side of the story. The other side is bringing potential buyers to the store to generate conversions and profits.

Here’s when marketing and promotion strategies come into play.

Nobody makes your online business a grand success except your customers. Therefore, it is very important to spread awareness of your E-commerce store. In other words, it is important to promote this store using different mediums of digital marketing.

Img source: classifieds.usatoday.com

No matter how much you automate your E-commerce website, generating traffic is always a great challenge to conquer. You can check out Dropified.

In this blog post, we are going to discuss such mediums that can help generate awareness and eventually traffic for your store.

So, let’s cut to the chase and dive straight in!

What is required to make your E-commerce store grow?

One word – Traffic.

When it comes to increasing the sales for your E-commerce store, it all boils down to just one thing and that is Traffic.

You can do everything you want, execute as many marketing strategies you want, but if it fails to generate traffic, you will never be able to scale your E-commerce business.

Therefore, let’s discuss some of the best free as well as paid marketing options for driving traffic to your website.

Free of Cost Marketing Alternatives

Well, you don’t always require breaking your piggy bank to market a website. These marketing options might less or no money at all, but will definitely require more work. Let’s take a look.

  • Blogging

One of the greatest ways to lure organic traffic to your website is through search engines. Targeting long tail keywords relevant to your product niche is the key to generate organic traffic. Select your most powerful keywords and create content around them, which will eventually create traffic.

Img source: blog.shawacademy.com
  • Guest Posting

Try reaching out to popular blogs in your niche and offer them to guest post. To make this work, put efforts in perfecting your pitch as these blog owners are approached daily by many people. Write an informative and interesting article that makes the reader click to your website.

  • YouTube Channel

YouTube channels provide a great way to generate traffic for your website. Creating content that is interesting and highly watched will help you channel the attention you get on YouTube towards your E-commerce website.

  • Start a Podcast

Starting a podcast is the best thing you can do when the platform still has time to reach its saturation point. You can leverage the power of audio by introducing highly appealing coupon codes and special announcements for your E-commerce store. The content you produce should be related to your niche only.

  • Social Media

Put great efforts in creating a strong social media presence for your intended E-commerce website. Create visually appealing content and back it up with good hashtag research. Run social media contests and campaigns and encourage your followers to share your posts and attract more followers.

Paid Advertising for E-Commerce Websites

Spending money to generate website traffic is also in great demand nowadays. With the availability of Facebook Ads and Google Ads, most E-commerce business owners turn to paid advertising because well, first it is easy to set up, and second, it doesn’t require much time to show significant results. Let’s discuss a few of the platforms which can be leveraged using paid ads.

  • Instagram

Instagram is a platform that can provide the highest rate of engagement. Create an Instagram account to promote your E-commerce website. With the help of Influencer marketing, you can approach and make the influencers review your products and paste your website’s link in their bio. This can generate a significant amount of traffic.

Img source: socialmediaexplorer.com
  • YouTube

Finding YouTube influencers with a large number of subscribers and pay them to review your products. If the influencer produces a great video that generates a good amount of views and comments, chances are that the video will generate substantial traffic for your E-commerce business.

  • Facebook

We highly advise you to run Facebook Ads that redirect to your E-commerce website. Facebook’s range of different kinds of Ads will provide great room for creativity which will eventually help get more and more clicks.

Over to You

Here we are at the end of this blog post. We hope that now you can at least start off by creating a tangible plan to promote your E-commerce website online.

We hope this piece of content brought great value to you. Since you are here, don’t forget to subscribe to our weekly newsletter!

We provide great value to grow your business – nothing more, nothing less.

How to start a computer repair business?

/

If there is a thing that people will always need, it is someone who will know how to fix their computers. It is because of this that there are always computer support companies who help businesses that have problems with their PC’s but do not have their own computer support staff. While every house has at least one laptop or computer, be sure that most of those people do not know the difference between a hoverboard and a motherboard.

That is where your plan comes in. Knowledge of how to maintain, build, and fix computers, as well as to make them work well, are the most important things when it comes to this service offering. To start a successful computer repair business, you will also need to offer IT and networking services in addition to computer repair. Here are some steps to take:

Img source: computercountry.ca

Build up your savings

Starting a new business is quite exciting, but you should not rush it. It will take a lot of time, hustle, planning, and money to start a company. Once you have decided that you want to start a business, your most important step should be to build up your savings. This is especially important since you will need to be financially stable in case there is not enough work to cover your salary and expenses when you first start.

Create a business plan

A good plan is a cornerstone for any successful business. It forces you to think about the business structure, as well as how it will evolve over time. You should consider what services will you provide, who is your targeted customers, where you will perform your job, what is your budget, and what will your marketing strategy look like. This will help you create a plan that will actually work.

Choose a good location

A computer repair company will require you to be flexible, hence you will need to think about the location of your business. You could choose to work from home, rent a space, travel to the clients’ location, or all the options mentioned previously.

Img source:
computertamernv.com

Make sure that the prices are right

In the beginning, you might be tempted to offer prices that are lower than the usual one. This might be good to entice new people to try your service. However, this might backfire. Not only will it be difficult for you to increase the prices later, but you could also attract customers who are interested in the cheapest rates possible, rather than the quality of service someone provides. Once you increase the prices, they will simply disappear. Hence, you should research the rates in that area, and figure out what the best price would be for your services.

Study IT services and networking

According to www.motztech.com, a computer repair company from Lancaster PA, the best way to become successful in the repair computer business it to work with someone who has an IT or Networking business. This will not only teach you how a PC’s performs, but will also teach you things like network setup, network security, database management, software support, and cloud computing which are all useful things to know if you want to start a successful computer repair business.

Img source: 10computers.net

Conclusion

These are some steps that you can take when you are thinking or planning on opening a computer repair business. If you follow these tips, it will make the whole process less expensive and time-consuming, as well as less overwhelming.

Benefits Of Corporate Video Production In Advertising

Jump on Twitter, scroll through Facebook, or check the plethora of Instagram, stories, you’ll realize that video is everywhere. The power of it is being consumed across all platforms in an incredible and international way, whether you use it for advertising product or business, self-promotion, or personal stories.

You don’t have to search a long way, just think about the last organization’s website that you checked out. There are a video front and center as an open door, right? That helps you to step inside and get to know what the company is all about.
Now the question is; why has video taken such a strong position in today’s culture? What magic the editing websites do? What is the power of it that triggers businesses to say, “that’s what we need to market our service!”

Along with the help of viddedit.com, we’ll talk about many benefits of corporate video production in advertising. After reading this article, you’ll realize that you and your company have to jump on the bandwagon, take the plunge, sink your teeth into the production pipeline which leads all things back to the video.

Img source: imagefarm.com.my

Buildups Engagement

At the end of the day, we just don’t want to hear all day about a product that we love, we want to be a part of it. We continually search for people, places, or things to build our identity. We want us to be able to grab a brand and engage with it. That’s why we hit ‘like’ on things we love on social media. That’s why we share what we love on any number of social media accounts we’re a part of. When you make a visual description of your product that consumers love, not only you give them an opportunity to not just enjoy what you like to offer, but also to be a part of it.

Boosts Sales

Adding a product video on your website can increase conversions by over 75%. In fact, 70% of customers who’ve watched an explainer video, ended up purchasing it. The moral is, you have to create a one about your service or product to boost up your sales.
We all understand the power of vision. Describe your customers with the WHY of your services and they will bite. You’ll be halfway down the road to making an attractive piece in the video to attract your customers closer to partnering your product, if you take the vision, and communicate it visually.

Img source: wow-how.com

Brings Personality to Your Brand

If a picture means a thousand words, then a video means a million. It takes all the essentials such as images, music, and narrative. It wraps them all up into a beautiful and emotional story that can attract your audience within no time. It allows your audience to feel the personality of WHO is behind your brand. Let’s take Adidas or Apple spot we saw the last time, or maybe the last movie trailer we watched. You’re thinking about the personality and emotion of what you experienced. Right? That’s what we call the POWER of video. It ultimately allows your audience to get a taste of who are you behind the brand.

Builds Trust

Trust is the foundation of customer conversion and sales. It should be your main goal throughout your marketing efforts. Giving your viewers the information about your product can be interesting but it doesn’t build an ounce of trust with them.
It engages emotion, it helps you to tap into a possible relationship of trust with your customers. The brands send their products to YouTubers or Instagrammers with a million followers because of their promotional videos. They talk about their new lampstand or mattress, the audience already brought in, and the trust has already been built.
It gives you the chance to build that kind of trust. Effective and quality products can create a sense of an individual approach. It gives your consumers more confidence to buy your service or product.

Img source: rankhigher.in

Search Engine Loves Video

Video is the key if you want to increase the time visitors spend on your website. Because of the longer exposure, you’re assembling their trust. It means that your site has quality content. So, if you want to watch your Google ranking jump higher than ever before, you have to implant visual content to your website. When it is a part of your website, you are over 100 times more likely to show up in Google searches.
Video will give you the distinctive opportunity to utilize SEO like never before. You’ll have to write interesting titles and descriptions and utilize keywords for your services or products. Because you’re providing the web to find you and connect you with your customers on the hunt for your company.

Producing a video for your brand has a return on investment that you might have not experienced ever before. The production might not be the easiest investment, yet 80% of companies say video production for the company was worth the reward.

Start exploring the content you’d like to advertise then dive into the world of production. You’ll see that it increases engagement and boosts your sales. It also builds trust and helps your customers to get to you more easily when searching online. Your upcoming project could be the beginning of the strategic marketing campaign you have been looking for all the time. Who knows?

1 27 28 29 30 31 57