Online Marketing

Why SEO Is One Of The Best Things To Invest In (2020)

Since the internet was founded it slowly started making its way in our lives and now it is a staple for most people all around the world. It is a huge library of information, the biggest marketplace and probably the best platform for marketing as well. We can witness that big retail chains are closing down their stores and investing in online selling services. From the fact that you are saving time to the fact that it is much cheaper, benefits of online selling/buying products are numerous. And if you own a product-selling website or a blog you are aware of how important it is to invest in good presentation.

Now, when it comes to web presentation there are two key things – first, there is the responsive web design and the second one is SEO. Visit Soshace.com and find out what the responsive web design is. We would say that both are equally important and that one shouldn’t go without another. Now, unless you are a web design or an SEO expert yourself we would recommend you to hire a specialized agency that will do the optimization work. Believe us – it is one of the best investments you can make.

Without further ado let’s go ahead and take a look at why and how is SEO still relevant even in 2020!

source: bowlerhat.co.uk

The Benefits Of SEO 2020

1. Though trends like keywords and link-building are always going to be relevant when it comes to the SEO, each year brings changes and new methods and in 2020 we can expect a steady increase in mobile search and voice search optimization. Certain SEO changes are always changing and you will want to hire an agency that is always up to date and is going to assure that your website has the best possible presentation at the time given. A major benefit of SEO is the fact that your website will have an increase in And there is no doubt why – with the relevant keywords and tags your website/blog will be coming on top of all related search results.

2. Along with that, with the right SEO, you are sure to get an increase in ROI as well. Imagine that for example 2% of the customers that have visited your website went ahead and bought a product. On the other hand, once you implement the relevant optimization you will be getting visits from your target people and those that are actually interested in what you have to offer. This will result in an immediate increase in ROI, that will just continue it’s growth as time goes on.

3. Also, the SEO along with web design will allow for a user-friendly and responsive website that will once again attract more visitors.

No one likes waiting more than a few seconds for a site to load up and if your website isn’t mobile optimized you are at a huge loss. The SEO marketing agency RD Internet that is based in Cardiff but offers international service gives an excellent example on how optimization and online marketing is done.

4. Last but not least you are building brand awareness. This is especially important if you are new on the market and have unique products to offer. By including the right keywords and tags you will be at the top of search results and people will start connecting your brand’s name to a certain niche. And of course, if your website pops out on the first page of search results people are much more likely to put trust in it than if it was on page 4/5.

source: seotherapy.com.au

5. One of the great things about SEO in 2019 is that digital marketing agencies and SEO agencies are always putting out content to try and predict the big SEO trends in 2019. According to ALT Agency – Who are an SEO Agency Birmingham – The big SEO trend this year will be around updating old content. This means going back, removing any spammy or unpopular blog posts, merging half decent blog posts together and updating them with fresh content for 2020. ALT Agency is seeing this working very effectively and seeing websites jump 2-3-4 places in Google in just a few days after making this change.

Summary

As you can see SEO isn’t going anywhere and it is sure to have a huge impact on the online market in 2020 as well. That is why along with investing in responsive web design it should be a number one priority on your list. And though it is a long-term strategy believe us it will pay off!

The 2020 Digital Marketing Landscape

Is your business struggling in digital marketing?

Many people think that digital marketing is as simple as placing an ad on the internet. However, there are a variety of ways to engage with consumers and grow your audience without ads.

The digital marketing landscape is full of trends that business owners are using to earn more money. By following a few of them, you’ll give off a professional appearance and satisfy customers.

Read on to learn about the latest emerging trends in marketing.

Source:digitalagencypoint.com

Social Media Integration

One of the most popular marketing industry trends is the integration of social media accounts in other services. Social media has over 3.2 billion active daily users, allowing websites to gain an audience without forcing users to create an account with them.

With an account on the likes of Facebook or Twitter, you can sign into a website and access all of the features as you would with a standard account. Some services will share information between the two, allowing you to easily make posts on multiple platforms.

Chatbots

Source:chatbotslife.com

Chatbots are amongst the newest emerging trends in marketing. These are windows that will pop up on your screen when you visit a website. They’ll allow you to interact with AI to do a variety of tasks.

With a chatbot, you can search for items, speak with someone directly, and ask questions. AI has been developed to the point where it can understand what a person is requesting based on keywords within a phrase.

While the idea of getting popups on each website may sound frustrating, these chatbots only use small portions of the screen. You can close the window at any time, and some websites let you keep them closed whenever you revisit the site.

Live Streaming

While YouTube’s video streaming platform has become a giant in the world of online entertainment, current YouTube trends consist of live streaming. Unlike a standard YouTube video, live streaming isn’t pre-recorded.

One of the ways that content creators attract the attention of viewers is by using thumbnails. Just like a YouTube video, you can add text on photo thumbnails for your live stream, using tools like Adobe Spark.

When you go live, users can interact with you by commenting and donating money. This form of entertainment has become increasingly popular because it gives a way for viewers to directly engage with their favorite content creators.

Take Advantage of Today’s Digital Marketing Landscape

Source:localfinder.biz

The digital marketing landscape is difficult to understand for many people, but you can take advantage of it by following these trends. You’ll quickly notice that your business will grow as it will be accessible and engaging for all users.

Start including social media integration into your websites so that customers can quickly access your content. Including chatbots will allow you to save money on customer support, and live streaming will allow you to personally engage with your audience.

Feel free to browse the rest of our blog to learn more effective ways to grow your business.

5 Ways to Make Money with Email Marketing – 2020 Beginner’s Guide

Ever since the internet came out, people started thinking about ways that they can make money while using it. Some came up with an idea of online shops, others ran surveys or mined Bitcoin. There are endless possibilities when it comes to making a living online, and one of them is E-Mail Marketing.

When it comes to marketing, we can’t neglect that the entire industry completely changed when people got introduced to the internet. Long gone are the times when someone called you on your landline to talk about a certain product, and you no longer see people knocking on your door talking about a free promotion tryout.

With an internet connection, people can advertise through their computers, without wasting nearly as much time as some of the previously-mentioned methods required, and they can reach a hundred times more people than what they could before.

Source:websajtmarketing.com

There are numerous types of online marketing, but one of the most popular ones that’s still very effective up to this day is E-Mail marketing. If you are a beginner in this industry, and you’re looking to hone your skills, feel free to stick with us until the end and we promise to teach you a thing or two. Let’s take a look.

1. Selling Sponsor Ads

Before we begin, you should know that the most important thing in E-Mail promoting is making a solid, quality list of E-Mail addresses of real users, and then improving and expanding it each day. To an agent of this kind, this is the most valuable weapon in the arsenal. Now that we got that out of the way, let’s take a look at the first method for today’s list.

If you have a well-done list of E-Mail addresses, and you manage to prove this to your sponsor, in each one of your mails that you send, you can add a short paragraph that can contain a link which will lead to the website of your sponsor. It’s even better if the content of the mail that you’re sending is similar to the product that you are trying to promote, just to keep things less obvious.

Not that there is anything wrong with sponsoring, but you don’t want to let your e-mail receivers know that you are sending them a mail strictly for that reason.

2. Advertise your products

The first and most obvious thing to do is to use the list that you’ve made to promote your products or services. You don’t have to send the same mail all the time, but you can notify your customers about certain actions, promotions, price decreases or bundles that you came up with lately.

You should know that the line between being a good marketer and being annoying is slim with this advertising method, so try to be careful with the content and the frequency. You can even send links to videos and other types of reports that will make the people subscribed to your list feel privileged, that’s always a great way of gaining trust and forming relationships. Anyways, advertising your products is probably the best way of earning, but it might be just a tad more difficult without using something like the famous klaviyo expert made available to you by this website.

3. Utilizing the “Thank You” page

Source:sitechecker.pro

If you’ve ever signed for a newsletter before, chances are that you were immediately redirected to a page that said something in the lines of “Thank you for subscribing, we are glad to make you a part of our team”. If so, you already know what a Thank You page is, and now it’s time to use yours to maximize profit.

Whenever someone gets redirected to a Thank You page, it can be either your page, or a page that’s on another’s company website. If it is on your page, and you have some advertisement going on, you immediately get revenue from that, and if it is another company’s page, for example, you’ll get paid for bringing some traffic to their site.

4. Promotions and Price Reductions

If a company knows that you have a well-built list of e-mails that you can use for a great purpose, they’ll ask you to make promotions for some of their products or services, and this can earn you some nice money if you do it right.

The promotions need to look as real as you can make them, and a very common trick that agents use is letting those who are subscribed to the newsletter think that they are the only ones getting the promotion, which in some cases is true, but not every time. It can be even more effective if you talk with the company and agree on adding a time-limited offer, just to make people buy faster.

There are tons of tricks that you can do, so feel free to use your creativity and marketing skills to come up with interesting promotional ideas.

Source:wanderglobe.org

5. Use something called a tripwire

The term tripwire is used to describe something that happens very frequently in the world of e-mail marketing. When someone signs up for your newsletter, you immediately pitch a promotional offer for them, but it should not exceed the price range of $10-$40, because it won’t be a tripwire if it does.

Even if the customer ends up unsubscribing immediately because of the offer, it doesn’t matter because of two reasons. One, you tried your chances of pitching something that might’ve worked, and two, they would’ve unsubscribed anyway after you send the first promotional mail. This helps you know immediately if a customer will stay or not.

If they end up buying the tripwire, however, according to statistics, that customer is about ten times more likely to purchase other things from you, and you might be very close to a long-term, long-lasting relationship with them.

Source:medium.com

Conclusion

E-Mail marketing is one of the most effective and powerful tools these days, and if you get good at it, you can collaborate with many successful companies as their main advertising agent. There are many methods and tricks that you can utilize to increase revenue, and they are not very hard to do, although a bit of practice will be more than welcome. Slowly building a quality list of e-mails is what matters the most if you are trying to become better at this profession.

 

12 Most Important 2020 Social Media Trends You Need to Know

The only inevitable characteristic of social media represents it’s ever-changing nature with almost always brand-new upcoming trends and ideas. It makes it really exciting for all of us to predict or see the up-to-the-minute fads. It is always exciting to foresee how much of an influence will a trend have or what will endure the most impactful thing on social media in the present day. The following are the few social media trends that are presumably going to take over in 2020.

Important Social Media Trends

Influencer Marketing Creating Buzz

Source:embtelsolutions.com

Social media influencers are going to expand and produce a more massive impact. Research shows it is one of the most important social media trends and will increase by 59% this year. The presumption is already in the power of influencers. This is going to be the year of genuine influencers with more original content, of those who will be considered to be more real and show the legitimate content to their viewers. The reason behind it is the idea that such influencers will present and promote items that they had personal experience with. Viewers not only just follow reviews about products, but also get to know the product’s authenticity. The point of significance is that the influencer’s plan of action should be in congruence with the marketing plans of the brand as well as with brand representation. For this to happen, one must be absolutely clear about their brand’s vision and should let the influencers send out the message to their viewers through their own distinct ways, while still sticking to the brand’s objectives.

Shopping on Social Media

Source:marketingland.com

Shop til you drop!

Not in 2020, though, as you can easily shop while scrolling through social media apps.

Shopping craze among the audiences never goes out of the question. It is one of the significant factors that leads to user interaction with the brand. With online shopping taking over the world by the storm, the easier your brand gives its users access to a shop, the better it gets for you. Advertising on social networking apps such as Facebook or Instagram has proven to be extremely beneficial. This is why the opportunity to shop right there with a few basic steps has derived a remarkable response. If you come across something that has seized your attention, you can purchase it right away with a single tap. This hassle-free experience is definitely going to be a trend that stays put.

Improved Customer Service

While marketing a brand or a business, after having an audience appointment, the thing that carries out the most important role and should be considered an absolute priority is the service that you provide to your customers. Being available and responding to your customers queries right away is definitely a need of the hour. In this modern-day life, where time is literally money, one has to keep up with the fast pace of social media life. To keep your customers and consumers captivated, it is of high significance that customers receive a response as soon as possible.

Do not MISS out the opportunity to engage potential customers!

Chatbots

Source:eventplanner.net

Cater for multiple queries at the SAME TIME!

Once introduced, in the beginning, chatbots could only answer a few customers’ queries by responding to the cue words that were considered as the most asked questions.

However, in the previous year, after taking into account the feedback from consumers, companies have modified their chatbots in a way that they comprehend questions proposed and provide answers by searching through available information online. They not only provide quick solutions but also respond to multiple queries what will be a challenge to a human.

User-Generated Content on Social Media Platforms

User-generated content adds to the value of your brand like nothing else. Enjoying something posted by a customer or consumer is likely to develop an increased trust than content that comes from the company itself. To get this extending, one should stay engaged with the users and provide consumers occupied in activities that urge them to generate content. There are many good writers at professional essay writing service Studyclerk.com  who will write professional essays for you   or help you with generating professional content.

Live videos

From the day they were introduced, live videos have been capturing the attention of the users ever since. According to research, more than eighty-five percent of people actually prefer to watch live streaming rather than reading a blog or a post. Therefore, we will certainly watch more live streams this year.

Paid Advertisements

With competition growing, companies have been advertising on every possible platform to reach out to the audience. And with social media sites being the center of attention, each business has invested in promotion and advertising through social media. Entrepreneurs are using paid advertisements to get closer to their audience and this has proven to be tremendously effective, which is why this seems to be a growing trend in 2020 as well.

Augmented Reality

Big companies like IKEA have been using this technology to produce a broader and more clear vision to consumers about their products and their utilization. Augmented reality is an advanced tech that we can make use of in the most beneficial way for a business. It allows RAND to present its products in the most effective way possible. However, due to investment limitations and tech barriers, this has been used on a small scale. In 2020, we can anticipate more use of AR.

Ephemeral Content

Drawing the audience’s attention through stories or content available for a limited time is proven to be an effective way. Viewers are exceedingly fond of brief and genuine content, whether it is a story or a short video what  will carry on as a trend as well.

Social Media as Discovery Engine

Using social media as a leading platform through which you seek out to your specific target audience is proving to remain an overwhelming success. Taking advantage of this and leading people straight through social media to being a customer is something all entrepreneurs should go for.

Micro-videos

Source:paceco.com

Micro-videos represent a trend that viewers are going to keep up with. Who doesn’t consider a compact version of prolonged videos uploaded? Almost everyone. That is why micro-videos are a present-day social media marketing need that entrepreneurs should invest in.

Audience as a part of content

The relationship built with customers is the primary focus of any influencer or entrepreneur, and in order to enhance the quality of that relationship, it is extremely important for entrepreneurs to connect with their viewers at an individual level and find ways to gain their confidence which will ultimately act as a cause of the success of their business.

In conclusion, these few social media trends will keep up in 2020. However, change is the only and certain thing. Innovative ideas and ever-growing interests will surely come into view as time passes. However, these tools will prove to be an efficient strategy to obtain the output you wish for.

 

UI/UX Design Skills to Look for When Hiring a Design Agency

Finding a UX design agency you can trust may take a lot of effort and time, considering the interviews, meetings, and discussions. But, if you want your digital product or service to be outstanding in the eyes of your audience, you need to find a design company that possesses the right set of skills to take care of whatever features and experience you want to provide the end-user with.

While you could perhaps make an encyclopedia of all the skills a team of user experience design specialists should have, there is a particular set that you may look for to decide whether you should hire an agency or not. If you choose the right UI/UX designers for your project, you can rest assured that the result will be outstanding and will improve a lot of metrics in your company’s reports. See more information here.

Therefore, when you set to look for a user experience design company, make sure to checkmark the skills described below. Once again, this is not a complete list, but an essential one.

Wireframing and Prototyping

As follows from the UX process described above, it’s evident that a trusted UI/UX team should be able to wireframe and prototype. This skill is essential because it is an effective way to get a clear idea of main functionalities before the project moves on to developers.

UX Writing

Source:uxplanet.org

When writing comes to UX design, it’s a crucial part of the entire design process. An excellent article creates an awesome user experience. If you check out the apps on your smartphone, you’ll see that they’re full of unique text content crafted by incredible wordsmiths. And, as of websites or services, if you want to keep a visitor and lead them down the funnel, the wording is critical. Some of the most popular online tools, like Dropbox, for example, have impeccable UX writing.

Visual Communication

 Visual communication is one of the core components of any great user experience. The first thing any user experiences when accessing an app or website is its visual representation. And no matter how good the UX writing inside it is or how good the flow is, the first impression matters. A professional UX design team will be able to research your audience and market niche to define what visual components and color patterns are most suitable for your project. It includes pretty much everything the end-user is going to do within your product or service because they will be exploring it with their eyes, not ears.

User Empathy

The UX design agency you consider hiring should be capable of taking a look at your audience’s problems and needs from the user perspective. Understanding someone else’s issues enables a UX designer with a better insight into how they can make the experience better. You can’t expect a good UX design from a team that doesn’t respect the needs of the end-user.

Analytics

The UX design agency you hire should be able to test your completed project. It is necessary to understand how well the design performs. Proper analytics helps in understanding how everything works in the project and how the end-user will perceive it. You can say that analytics is directly connected to user empathy because it allows understanding the relationship between user and product better.

Analytics can help come up with better designs and put the irrelevant ones away. All of that is because the choices are going to be informed and supported by real figures. And, if you want your project to excel after its launch, you need a team that can analyze its performance in advance, and that can focus on the right stuff.

Source:braveriver.com

Other Skills?

Although the skills described above are not the solid skills you should look for in a UX agency, they are certainly among the most important ones that often lead to other skills usually required in user experience design. Coding, communication, collaboration, interaction, and more – all of these qualities often derive from the skills we’ve discussed.

Conclusion

It’s 2019 outside, and it’s rushing to its end, paving the way to 2020. The trends may change, new solutions may arrive, a giant electromagnetic impulse can abolish all of our modern technologies and cast us several centuries back. But, as for now, if you want to launch a great digital product or service, but you aren’t a design company, you need a UX design agency to help you.

You might have seen multiple articles and blog posts on the web about why you need a UX design agency for your projects, but they don’t explain how you can find the right one. Well, now you have an extensive guide on critical UI/UX design skills that will help you narrow down the options. So, buckle up, put your racing goggles on, and godspeed on your search for your perfect UX agency!

Tools That Can Skyrocket Your Email Marketing Campaign

Creating an email marketing strategy that is effective can often be a difficult and time-consuming process, however, once you have successfully implemented it, you will need some tools to keep it running efficiently and successfully. In this article, you will be able to learn about the best tools that you can use for boosting your email strategy. Let’s take a closer look at the tools you might want to have:

1. AWeber

Source:aweber.com

A popular choice for both small, medium, and large companies, AWeber offers help with creating and sending emails. It will allow you to choose from hundreds of email templates, which are both mobile-friendly and highly customizable. One of the most interesting things about this tool is that it also allows you to implement pop-up windows and forms for signing up on your site and social media accounts, and at the same time, it will collect valuable data from the users. Since it is a tool that collects users’ data, it also has a built-in analytics tab that you can access to check how effective your email marketing campaign is.

2. Cakemail

If you are a small business owner, you might want to opt for Cakemail – which is basically made for smaller businesses. Cakemail will allow you to easily choose and change different aspects of your emails such as the themes, fonts, and colors. With this tool, you and your team can maintain your email lists, categorize the email lists and create specific groups that you will target, as well as schedule when your emails will be sent.

3. Campaign Monitor

Source:stylefactoryproductions.com

If you are looking for ways to automate your emails, Campaign Monitor is an efficient tool that you should use. It is easy to understand and use this program since it works on a drag-and-drop basis which will allow you to easily perform any tasks for your marketing campaign. It offers a wide range of features including a mail scheduling platform, personalization for sending relevant ones, and you can choose to use the data collected to build trust between you and your consumers.

4. TheChecker

If you have noticed a decrease in engagement, sales or click-through rates, you might want to check the emails you have gathered over a period of time – and that is where The Checker comes in. This tool is extremely easy to use – all you will have to do is upload your email list and wait for the tool to process the emails. Once it is done, you will be able to see the emails that are misspelled or invalid, hence, you can remove them from your lists. If you want to see what packages you can get, click here.

Source:thechecker.co

5. Infusionsoft

There are various sales and marketing processes that are used in email marketing, however, Infusionsoft will help you with automating those processes. So, what this tool does is that it keeps all the consumer data in one place, however, it also saves the correspondence you might have previously had with them. Hence, you will no longer have to keep tabs on your correspondences or sift through thousands of emails just to find the one you need – Infusionsoft will make the entire process easy.

Conclusion

The five tools mentioned in this article will make the entire process of managing your email marketing campaign more efficient, easy, less time-consuming, as well as less expensive. Hence, do not waste any more time and start thinking about which tools you should implement in your online marketing strategy.

Why do people need to buy Instagram Followers?

The society that we live in is being dependent on Social media a lot. And Instagram is not an exception either. However, for attaining a huge reach through this social network, one of the things that can be of immense help is a high number of followers. This will be beneficial for the account in the earlier stages, as well. 

This is observed over the period that most of the accounts that already have a lot of followers will be gaining an even higher number. There is no doubt about the fact that intense hard work and having good content will lead you to have more audience over time. But when you buy them from losfamos.com it works as a fast and easy way to gain higher Instagram followers.

Things to consider before you buy Instagram Followers?

Source:t2conline.com

Although this does seem simple at the first observation, one needs to consider a lot of things as well. There are several fake websites out there that can do more bad than good. This means that buying such followers will not be boosting but can even slow the process. Additionally, a lot of people might wonder if buying Instagram followers are right and can get them in some kind of trouble. Well, when you go ahead to buy them through a reliable source, you won’t be facing any such issues. 

The reasons for buying Instagram followers:

Source:worldwidehelpers.org

Here we need first to discuss the need that people feel about buying Instagram followers rather than slowly depending on their luck for increasing them with time. It has been seen that potential audience on the website get attracted to follow the profiles that already have good numbers. The ones that don’t have that many followers or none will surely have a difficult time to convince the users and get their attention. It is, therefore, vital for influencers to have huge following on Instagram. This will not just increase the future success but will also be improving the reach to a wider audience in a much faster manner, and you will be able to add the followers in a short amount of time.

This idea might not be wrong, but it’s not that simple either. In reality, one needs to consider so much. This is crucial because some providers are incompetent with their work. This leads to the customer and business owners to be skeptical about the authenticity of the follower count. This is the reason for not attempting to go with the cheapest and inferior offers directly.  

Conclusion:

There are a lot of benefits when you buy Instagram clout. Undoubtedly, one of the biggest advantages that you get is having greater experience with a success that is rapid for the online marketing of your business. This also provides you with the opportunity of saving so much of the time with little financial investment. If you want to learn even more about this topic, visit apexfollowers.com.

 

1 2 3 7