Marketing

Paid Traffic: Google Analytics Traffic Sources Made Clear

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If you are involved in e-commerce, you must have heard about Google Analytics. Google Analytics is a very popular, useful, and free website traffic analytics tool.

Why Should You Analyze Your Website Traffic?

Source:business2community.com

This isn’t a silly question. If your business is running well, why analyze it? Google Analytics is a great tool that shows how your advertising and marketing campaigns bring people to your site. If demand exactly meets supply, analytics would not be so exciting. Unfortunately, very few websites enjoy maximum signups, subscriptions, and sales. Seasonal slumps, socioeconomic changes (like the COVID-19 pandemic), website glitches, and low website traffic mean most businesses can’t rely on consistent conversions. If you have more conversions than you can handle, it’s definitely time to expand your business!

Google Analytics shows how much traffic arrives in your domain and where it comes from. It gives several indications about what you are doing right and what you are doing wrong.

How Does Google Analytics Work?

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Google Analytics is a tracking code. You can use it to:

  • See how well your website performs
  • Compare the effects of different marketing campaigns
  • Tell you who uses your website
  • Tell you which devices are used by users to visit your website
  • See which pages are optimized and which are not
  • Indicate what content works and what doesn’t
  • Find out what type of traffic arrives on your website
  • Know how long traffic stays on each domain page

And all of this information is free!

Every time a person arrives on your site, the tracking code adds a cookie to their browser. This cookie stays in place unless the user deletes it. Until it is removed, the cookie collects information about how that user interacts with your website.

Is Google Analytics Easy to Use?

Google Analytics isn’t complicated once you understand the basics. As has already been mentioned, Google is a piece of programming code that tracks specific data.

The hardest part of Google Analytics is not understanding how it works. It is interpreting the data reports the tracking cookies provide.

Understanding Google Analytics Reports

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When you sign into and open Google Analytics (GA), you arrive on your GA homepage. At the top, you will see four boxes:

  • Users
  • Sessions
  • Bounce Rate
  • Session Duration

Each box has its own graph that you can adjust according to your chosen time period. To the right of the Google Analytics home page, is a larger box showing Active Users Right Now. This is self-explanatory. It indicates the number of people on your website in real-time.

What Are Google Analytics Users?

You can see how many people (or bots) have landed on your website on the users’ graph. You can adjust this timeline to show the numbers of users over the past week or month. In Google Analytics, a user is the same as a visitor.

If someone arrives on your site for the first time, they are a unique user. If they return to your website at a later date, the cookie will remember this. The unique user then becomes a returning user. As you know, it is easy to delete cookies. Using different devices without being signed into an account can also mean that a returning user is not recognized. Even using a different browser – Mozilla, Chrome, or Safari – can mean that a returning user is logged as unique.

What Are Google Analytics Sessions?

A session refers to interactions your users take part in when on your domain. The default time is 30 seconds, but you can change this. If your user – unique or returning – downloads an ebook, signs up for a newsletter or even looks at different pages, he or she is producing sessions data.

If your website is interesting, your users will stay for longer and be more active. Your session numbers will be much higher than your user numbers. If your users only stay for a few seconds and leave, sessions will be nearly equal to users. You can’t have fewer sessions than users.

What Is A Google Analytics Bounce Rate?

Source:effectwebagency.com

The dreaded bounce rate reflects how many people click the top-right cross within a very short time scale or don’t interact with your website at all. They don’t even scroll down the page. If they did, this would be counted in sessions. A retail website wants the bounce rate to be as low as possible. It wants buyers to look at other products, fill in details, and make and pay for orders.

If you do not want to earn money from a website but just want to provide information out of the goodness of your own heart, a high bounce rate is fine. For example, you want to give the world a free dictionary. Every time someone clicks on a word they do not understand, they are taken to a page on your website. This page (one of hundreds of thousands of pages) lists that word and what it means. The user does not have to do anything. They read the word description and go back to what they were doing.

Because they don’t need to interact, these visitors are calculated as bounces. So a high bounce rate does not have to be a bad thing – it just means your users don’t have to do anything to get the information they want. If you advertise the price of your product at the top of your landing page, together with a picture of the product, product description, and shipping costs, your visitor knows all they need to know.

They will probably look around for alternative prices for the same item on other websites. These websites might make them search multiple pages to find the same information. Your website will have a high bounce rate, theirs will not.

However, if your price is competitive, your transparency may be highly appreciated. These users could come back and place an order. This will reduce your bounce rate. That is why it is important to look at how different data evolves over time.

The Google Analytics Session Duration: Is Longer

Always Better?

The short answer is no. Longer is definitely not always better. You may have very patient visitors who put up with slow loading speeds. Or slow readers. Someone may land on your page and then go to make themselves a cup of coffee. Session duration does not only indicate the length of visitor activity. The gathered data from all of your visitors can give an indication if certain content or tweaks to loading speeds have a positive or negative effect.

Traffic Sources on Google Analytics

So how do you know where your visitors are coming from? While this article does not have space to list all of the ins and outs of Google Analytics, knowing where your users come from is essential for any e-commerce business.

Google Analytics Traffic Sources divides users into three main types of traffic:

  • Search Engines
  • Direct Traffic
  • Referring Sites
Source:digitechquest.com

Your SEO investments are mostly responsible for search engine traffic. People search on Google, Bing, or any lesser-known search engine and are given a list of results. If your marketing department or agency knows what they are doing, your website will be right at the top of the list. The searcher clicks on your name and is taken to your site. Direct traffic is traffic that is hard for a cookie to figure out. Perhaps a person knows your website address by heart and simply types it into the browser address bar. They might have saved you to their bookmark menu. Alternatively, your email campaign may have included a link that sent them to your site. That person’s browser cookie can’t say for sure where this type of traffic came from.

You can use direct traffic data to determine whether an email campaign has succeeded or if it’s time to change some of your SEO keywords. Referral traffic comes from other websites, not search engines. Maybe you have a Twitter page, and people are able to link to your website through that. Or another website has outbound links to your site.

For example, this is an outbound link to Maxvisits – a website that sells web traffic. If you click on this link, your browser cookie will be classified as referring traffic. You’ll be referred to the site, where you can buy thousands of real targeted visitors to increase your website’s traffic numbers within a short duration.

Paid Website Traffic and Google Analytics

Source:eyeswift.com

To look in more detail at your website traffic sources, you need to go to the Google Analytics Advanced Segments area in the Acquisition Overview.

Here, you can select up to 4 segments to add to the three generic groups described earlier. Advanced Google Analytics segments include social media traffic, mobile and tablet traffic, and paid traffic.

When you select paid traffic, you will be able to see a month by month breakdown of your paid website traffic. However, this only applies if your visitors arrive via pay-to-click websites. These include AdWords and website traffic for sale services that implement pay-to-click to send traffic to third parties.

When you use a paid website traffic provider that puts your ads on their sites, you won’t find that data here. That’s because these providers are referral visitors. They earn nothing by coming to your website. Their visit is purely out of interest.

When you pay for 100% human traffic from a reputable website traffic seller like ultimatewebTraffic, you can track the data they supply on GA. Your referral traffic will suddenly or gradually explode, depending on your order specifications. And as the best website traffic provider platforms allow you to spread your paid visitors over a period of 1 to 30 days, your reports will show you everything you need to know from the first week to the end of the month.

Google Analytics Shows the Upside of Paid Website Traffic

Source:clicky.com

Anyone can use Google Analytics, and the tracking code offers plenty of data. You can easily see which niches provide the most conversions. Data per niche tells you who is most interested in your service or product. With top website traffic platforms, you get a broad choice of niches. For example, you can select up to three niches as well as three geographical locations with every order at Ultimate Web Traffic. Selecting a good website traffic for a sale site is essential. Together with Google Analytics, you will see the positive effects of investing a small percentage of your marketing budget in paid traffic. By ordering thousands of targeted visitors, you open the doors of your virtual business to anyone you want.

And remember, these visitors have made a conscious decision to visit your site.

How does the Marketing Automation Work?

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In the digital world that we are living in, it is important for businesses to integrate all it has to offer in order to stay marketable and relevant. One such concept is Marketing Automation. It is the practical use of platforms and software for automating repetitive tasks. You use software for automating and simplifying tasks that usually take a lot of effort and time. This includes tasks like follow-up messages, sending email drip campaigns, and posting on social media. With a marketing automation strategy, you can do everything needed for improved customer relationship management. When you have the right platform for marketing automation, you can get your business organized, save a lot of time, improve the customer experience, and increase sales.

Why should you automate marketing?

Source:emarsys.com

If you are not sure whether you should automate marketing, here are a few reasons to help you take a stand on it:

  1. Personalized Customer Experience – According to a study done by Walker, customer experience will overtake price and product as the key brand differentiator by the end of 2020. Using automated marketing, you can create a better-personalized experience for the customers. Personalization can also uplift your customer’s conversion rates.
  2. Scaled Marketing Campaign – You can use automation to make the marketing campaigns scalable that is beyond your team’s limits. Through an extensive campaign series, you can improve the revenue at all stages of the buying cycle.
  3. No Repetitive Tasks – If you are using automated marketing, your team won’t have to perform repetitive marketing tasks. With marketing automation, you will be able to see a significant improvement in sales productivity as the team will be focusing on high impact tasks.
  4. Track Reports – Engagebay’s Marketing automation also provides you with reporting capabilities. With this, your team will become more accountable because you will be able to check how their marketing activities are helping improve sales. Automation reduces the time your team spends on analysis and preparing reports; time that they could spend on formulating strategies for marketing.
  5. Generate Demand – By using Marketing Automation, you will be generating demand, driving conversions, and increasing revenue. It helps you in collecting data that can predict the next step of customers encouraging them to spend more.

How does Marketing Automation work?

Source:soffront.com

  1. Begin with your requirements

Before Marketing automation came into the market, there were other ways in which business did things. Employees had to send each email and post on social media manually. They even used to organize group discussions focused on customer insights.

When you start using Marketing Automation, the first question that you have to answer is what you wish to accomplish. Once you have decided that, there are endless possibilities including automating surveys, analysis, and posting blogs. You can even handle content management, lead generation, and fine-tuning research.

  1. Know your target audience

As a business, you should know what your target market is. Your target audience includes everyone using your services or products and they are the ones benefiting by Marketing Automation. Once you know who your audience is, you have to understand them. By getting an idea of their behaviour, you will know what tasks you have to automate. Furthermore, you should also know where you can find your customers so that you can find the right marketing automation tool. Here are a few factors that can help you in understanding your target market

  • Demographic – This includes characteristics like age, race, gender, career, and education.
  • Geographic – This factor defines the location of the targeted audience. It is further categorized as towns, cities, states, and countries.
  • Behavioural – This factor determines how a customer uses a product and responds. It can be further broken down into mood, price responsiveness, reaction to change, and brand loyalty.
  • Psychographic – These factors are associated with attitudes, personalities, values, and lifestyles.
Source:ovidbell.com

  1. Select the right tool

This step includes learning about the different tools available for Automated Marketing. Your tools will depend on the goals you have. You should know about each instrument’s capabilities and understand how to maximize it for your advantage. Once you have evaluated everything carefully, you can select the marketing tools that will help you achieve your goals.

  1. Implement and Improve

When you are implementing a new strategy, you are bringing changes to your workplace. This is bound to create some undue disruptions for some time. However, this change will also bring new ideas, better ways to handle things, and much more. Here are some factors to consider while implementing this:

  • A Sound Strategy

A proper execution starts with a sound and relevant strategy. It might be hard, but definitely worth all the efforts. Without the right strategy, all efforts that you put into execution will go to waste.

  • The Implementers

These are the employees responsible for putting everything into practice. The employees you put in charge of the implementation process will affect how successful your strategy is. A typical implementers’ team comprises top-level management as well as staff level.

  • Open Communication

Smooth communication between the employees can make implementation a lot easier. Through Marketing Automation, there will be a proper communication channel that explains all the roles and tasks. Also, there should be a discussion of guidelines, policies, and open-mindedness of everyone involved.

Source:marketingland.com
  • Ways of implementation

When you are implementing Marketing Automation, the company will go through different levels of change. This also includes a new way of implementing strategies.

  • Intervention – Introducing new regulations and practices for making adjustments.
  • Participation – Developing a corresponding approach for the current one.
  • Persuasion – Convincing the participants about the results desired by implementing the strategy.
  • Commitment

Without commitment, the strategy is simply a half-baked idea. If the participants are not committed or supporting, then failure is bound to happen. You must have the persistence to see the results of automation efforts.

  1. Monitor the progress

Once you have to implement Marketing Automation, you have to measure its effectiveness and results. Use your preset standards for monitoring your progress. You should also check how you are performing against your competitors.

When it comes to making the routine but important aspects, Marketing Automation can be a real-deal. It can help your business by building relationships, generating leads, and tracking customers. This is indeed a game-changer, especially for small businesses.

Benefits of a Landing Page Development

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Still questioning the importance of a landing page and the ways it can support your business goals? This post will dispel all your doubts and supply practical recommendations on how to develop a website that goes beyond a single marketing campaign and can become your online business card.

What is a website landing page?

Source:unbounce.com

Typically, a landing page is a purpose-made web page where you target “land” after clicking an ad or following a link from a newsletter.

Serving different purposes, a one-page website can be used to:

  • Warm up visitors and guide them to another target page.
  • Generate leads with free trials, podcasts or guides.
  • Capture necessary data for further marketing campaigns.
  • Convert visitors into customers.

Landing pages: key insights

Existing separately from the main website, a landing page can actually consist of more than just one page. You can build a campaign-specific website with more detailed information about the products or services you’d like to generate leads for and it will still be landing. The only rule is that it should have one main page.

Do I really need a landing page?

Source:wix.com

Being a highly effective tool for lead generation, a landing page may save you a good deal of money. How? It will cost far less to develop a landing page than, let’s say, a corporate website. With a variety of available services, you can get a really good end-product with a distinctive design.

Using a landing page for selling, you double your chances to boost conversions. A sharp focus on key business aspects and visitor-specific problems proves that you are an expert in the niche and helps to build a solid bond with your visitors.

Selling more, selling better

The ultimate goal of any marketing activities is to sell something. Landing pages are specially designed to simplify the task for you by putting the marketing funnel on a single page: from information about the product or service to ordering or buying. The fact that you can use such a website for placing several offers, up to 5 if to be more precise, makes it even more attractive.

Now imagine that you get an opportunity to build a strong brand identity, show your potential clients and partners a successful online presence and market your services 24/7. Sounds like an ideal solution for small business owners, right?

Landing page vs. eCommerce, corporate and other websites

Source:ecommerce-nation.com

If you are looking for speed and simplicity, a landing page is the most popular and practical solution with a bunch of other pros:

  • Quick and cheap to create, easy to manage, test and optimize.
  • Intuitive, straightforward in navigation and, what’s extremely relevant with the recent introduction of Google’s Mobile-First Index, it’s mobile-friendly.
  • Easy-to-integrate with your PPC or email campaign.
  • Goal-driven and conversion-oriented, ideal for sign-ups, email subscriptions, newsletters, adds, etc.

Speaking about the cons

Building the complete picture of pros and cons, you can determine what website type is the best choice for your marketing goals.

Along with all benefits of landing pages, there are disadvantages to keep in mind:

  • Limited content which should be carefully crafted, SEO friendly, engaging and follow a strict visual hierarchy.
  • You should follow the best SEO techniques for one-page websites, make your limited content match visitor’s queries, without messing up vital keywords to maintain ranking.
  • Poor scalability that leads to full redesign and additional expense when a website starts to look overwhelmed with additional information. Here, however, you can still opt for a landing, adding more pages for a specific content type or services.

How to build a picture-perfect landing? 

Source:digitalmarketology.com

What landing pages can show really good conversion rates? The list may vary depending on the niche you operate in and business specific goals. But there are some common recommendations you can take the advantage of.

To encourage your website visitors to convert, you should know your audience, understand what they want and what CTAs attract their attention. Analyze users’ behavior with eye-tracking technology, use A/B testing to experiment with different content and visuals. Track what copywriting style, action keywords, buttons formats increase conversions.  

The top rule is to pay due attention at the landing page optimization. Initially, a one-page website is not that SEO-friendly.

To win leading positions in search results, conduct thorough keywords research, take care of link building with the key focus on robust authentic content distribution across the page. In addition, videos can level up content shareability and conversions. Just be unique in what you create. This is what will make search engines and audiences love your website and elevate ranking.

Compelling design, smart colors combination and fonts selection can directly influence sales, enforce or break your landing page. The last option is not likely to happen if all these aspects will be based on your marketing funnel. 

More ideas to follow

Do not be afraid to add a few additional pages and a blog to your landing. Despite promotional challenges you may face, it’s worth doing. Your website won’t look overwhelmed with information; you can add more categories, provide more insights about your offering, promote a larger number of keywords and, of course, establish your reputation with niche-specific articles.

It’s not enough to have just good landing page conversion rates to stay ahead of the competition. Work to use this marketing tool to the fullest and reach the best index for your target industry:

  • Travel – 25.1%
  • Real estate – 11.2%
  • Business consulting – 27.4%
  • Business services  – 15.7%, etc.

Check stats for the niche you operate in:

In devenup.com they are very serious and do not work just to make a quick buck providing a landing page service but deliver a really good product based on the individual approach and unique vision of every particular project. Wide-ranging experience and numerous successfully implemented projects in their portfolio are the best proof of the expertise you can benefit from.

Source:moosend.com

Quick insight into the process

Following user behavior factors and your requirements, we develop a custom one-page design, build elaborate website structure and optimize it to meet the latest search engine requirements and go high in search results.

Have you already tried landing pages? From product or company to startup landing page services, our team will help you to get started and support you with valuable tips. Get abroad!

How do I Promote My Business on Instagram?

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Besides being a great way of entertainment and a chance to meet new people, Instagram is a powerful marketing tool that every company should include in its business strategy. There are more than 1 billion users on this social media, which means that it is a perfect place for you to promote your brand or business. Moreover, most users of Instagram are younger generations, which means that you can target them with all kinds of products. There are numerous reasons why you should create an Instagram profile for your brand, and use all of the benefits this social network can bring.

According to Digital Muscle, an SEO company in Australia, Instagram represents the best place where you can target people with all kinds of products with much higher efficiency when we compare it to some other marketing strategies. However, you should learn about the proper and successful way of promoting your business on social media. We are going to analyze more on that topic in this article.

Set Up Your Optimized Business Instagram Account

Source:later.com

If you choose to create an account on Instagram for the promotion of your business, then you should choose a separate account where you will only share content related to your brand. Also, you can include links in your posts to increase traffic. Moreover, you should have a creative photo and name of your Instagram account because that will attract more people to follow you. Nonetheless, including some interesting information about your company in Bio will be beneficial as well.

Share Interesting Content

The most important about running a successful Instagram profile that will attract more people, and bring more sales, in the end, is sharing interesting content related to your business. If you don’t have experience with what type of pictures you should post and how often you should share them, you can hire a social media manager who is a well-experienced person and has enough knowledge to improve the popularity of your profile. Also, you should know that this social media requires creativity, and acting just as a regular online store on it will hardly bring you any success.

Increase Number of Followers

Source:newsfeed.org

Getting a higher number of followers will require a proper strategy. This will seem quite hard at the beginning, but with interesting content and many other factors, you can reach more people. You should use hashtags to be easily discovered, and you should use some relevant keywords and popular trending for them. Also, when you reach a certain level of popularity, you can create your unique hashtag. Moreover, you should select around five hashtags for every picture, because more of them might negatively affect the popularity of your page. One of the best types of promotions would be to ask some of your clients to share some photos and tag your profile. For example, if you are selling clothes, you can ask some of your clients to share a photo with a piece of clothes they wearing, and tag you in that photo.

Include Video Content

While it might be more complicated and requires more time than sharing a standard picture, there are many benefits from sharing promotional videos on your account. However, you should only share high-quality videos in HD resolution and a proper sound, because sharing a poor-quality video can have negative effects on your brand. This way, you will act like a real professional and attract more people to become interested in your business.

Enable People to Buy What They See

Always be sure that all products that you are promoting are available in your store at the time. Also, you can connect your online store and Instagram account with links. For example, you can share a bit.ly link in the bio of your profile or use some advanced tools that will lead the visitors of your page directly to your online store. Furthermore, you can use various techniques to attract more clients by offering discount codes, free samples, and more, and introduce them with your promotions by sharing some interesting content.

Measure Your Instagram Success

There is always a room for advancements when it comes to running a successful and popular Instagram account. In that matter, you should use various tools to track the popularity of your profile and find a way to improve it even more. You can track reciprocity to find more loyal followers, which represent a great ability since you can show public appreciation to these people, or give them a gift that you will also share on your profile. This way, you can attract even more people to follow you and choose your brand.

On the other hand, the intensity of how often you share content is also important. Sharing too much content can cause some negative effects, but sharing fewer pictures and videos might lead to fewer followers as well. When it comes to branded Instagram account, the best amount of content that you should share is around 5 images or videos per week.  Moreover, a time when you share them is also important, and you should choose hours when most of your followers are free, which means after 5 PM, when most of them finished with their work, and before 11 PM.

Last Words

Source:e-media.asia

Since most people are using social media today, Instagram and other networks represent a great chance to promote and expand your business. If you are not experienced with running a proper account, you can always hire a professional. However, learning to deal with it by yourself is not so hard, but you should be aware of all important factors that could affect the quality and popularity of your business account. You can share photos, videos, and stories related to your brand, and share various links that will lead people to visit your website or online store.

The most important thing about Instagram is to find a way to increase the number of followers and keep them by sharing all kinds of related content. You can promote your account by hiring influencers, which is one of the most efficient ways of promotion today, especially if you hire some well-known person. Moreover, you can use ads, hashtags, and other channels for increased visibility and better results.