Marketing Archives - Foreign policy

10 Features of a Viral Social Media Post

Published on January 27, 2021

Viral marketing has been here for a while. Yet, many social media influencers and those striving to become ones still underscore the importance of viral posts. Besides, many social media fans and bloggers have no knowledge or skill vital for developing viral content. Expert SMM writers of write-essay-for-me.com service have prepared the list of top 10 aspects to consider. It’s for For those wishing to master the skill. Read on to become the viral content guru, making your audience and posts speak for you.

Why Engage in Viral Marketing?

The impact of viral marketing is well-known. Some posts are going viral and bringing businesses to new heights without extra effort on their part. Once you publish a post that goes viral, hundreds and thousands of your subscribers share it with their friends. It does all the marketing work for you. As a result, the output of your marketing campaign increases manifold. Sounds appealing, doesn’t it?

But to make vital content marketing work, you need to understand the rules of the game. In the era of information overload, users are not that easily talked into sharing your content. Here are the essential tips for achieving the intended effect with your posts.

Use the Help of Professionals

First and foremost, you need to evaluate your SMM skills and answer one question. Can you adequately represent your brand in an engaging, exciting way? If your answer is “no,” then it’s time to look for competent professionals. You need someone with experience in giving a new life to products and brands. That’s what studentessay4you.com/college-coursework-help.html writers can do for you. They enliven any campaign or marketing message by giving it the humor, brevity, and appeal your target audience needs. Don’t risk your brand’s reputation if you feel you can’t do it on your own; rely on the professionals’ help to reach out to your readers and prospective clients in a way they’ll love.

Develop a Consistent SMM Strategy

Without a strategy, you don’t have a roadmap and don’t know where to move on with your marketing content. Marketing is not a one-day affair; it requires consistency and thorough planning for the campaign to achieve far-reaching effects. Thus, we highly recommend starting with a strategic plan and closely follow it for weeks and months of brand reputation establishment.

Know Your Audience

Trying to reach out to people and make them repost your content without understanding their needs and interests is short-sighted. How can you be sure that your content is interesting for them if you don’t know what interests them overall? Thus, thorough preparatory work is needed to learn your audience better. It’s to find out what they like and need, giving them precisely that.

Go an Extra Mile with Headings

Most social media users don’t go farther than the first or second line of a post. Your headline is your strategic attention-grabber. Marketers assign exceptional value to titles of posts and articles, and that’s not in vain. A regular Internet surfer has an average attention span of 6 seconds. In most cases, you have only that tiny period to urge the reader to stay on your page. Use that potential to a maximum by creating involving, intriguing, and shocking headings. But don’t forget that making the reader stay doesn’t necessarily mean making the reader content with your text. For them to like your content, it has to correspond to the promise in a striking heading.

Arouse Positive Emotions

An emotional appeal is another secret weapon of viral content that marketers know quite well. To use that weapon wisely, don’t try to shock or intimidate your readers; positive emotions sell much better as a rule. People like the content that makes them laugh or recollect some sweet moments from the past. Give them such positive emotions, and they will thankfully respond to that effort by sharing your post with others.

Don’t Sound Too Salesy

Though any social marketing effort’s primary purpose is to sell something (and readers know it), sounding too salesy pushes most readers away. People are sick and tired of being pushed into buying or ordering something. So they stray away from aggressive marketers, preferring to preserve their freedom of choice. Experts of ordercoursework.com service suggest shifting from openly commercial slogans to more implicit, native advertising by showing the unique benefits of the marketed product/service and the unique value using them will give to the readers.

Combine Textual and Visual Appeal

Enriching your text with bright, appealing visuals always works much better than text alone. Users like understandable infographics or some funny pictures relevant to the content. Don’t ignore this additional tool for attention-grabbing. It may do you a good service in promoting your content among followers.

Don’t Lie

No matter how tempted you are to present some facts about your product or service in a more favorable light. Don’t do it anyway. Customers hate lies as they feel manipulated and erroneously pushed into buying something they really don’t need. Besides, manipulation of facts in commercials and social posts is a crime for which you’ll be sued. So are you ready to take so many risks?

Proofread the Posts before Publishing

The way your post looks right after you completed it and the way it should look when your followers read it are sometimes two worlds apart. To arouse readers’ trust and sound like an authoritative figure, you need to make texts look polished. That’s impossible without a couple of rounds of editing and proofreading.

Interact with the Audience

Some marketers falsely believe that their effort ends with the publication of posts. However, it is a one-sided approach lacking reciprocity. Today’s users like to interact with the brands they like, which requires feedback and continuous communication. Therefore, you should be ready to publish posts and articles, answer questions. Also, Discuss some issues, post positive and negative reviews of clients, provide customer support, etc.

If the post Didn’t Work Out…Try Again

There is one thing you should keep in mind. Even if you take all the steps mentioned above, your social media posts are still not doomed to success. The human factor is roulette, with some content types working out well and others failing to touch people’s hearts. Anyway, a failure to make your post viral shouldn’t discourage you. Test another approach, pick another type of content, and try again. Someday your efforts will surely pay off.

How to use a Telemarketing Campaign For Business Marketing

Published on January 21, 2021

Business/Marketing

Telemarketing still plays a significant role in growing and improving different businesses. It may seem to you that making numerous cold calls every day is outdated. Especially when social media offers some new strategies for business improvement. Although business marketing approaches are changing, telemarketing is still an essential part of it. The research has shown that building a good telemarketing campaign can help business in various ways, so it shouldn’t be foreseen since you can use it to achieve desired results. The best way to check out if telemarketing works for you is to test it out on your business and see if there are any improvements. We believe you’ll be surprised by the outcome. Here is how you can use a telemarketing campaign for business marketing.

1. Lead generation

If you want to grow your business using telemarketing, you’ll need to make a good plan and prepare for making the calls. Telemarketing can be a great way to get to many potential customers. In the beginning, it requires endless cold calls and you try to gather as many interested people as possible. But if you do it right, it can lead to getting many new satisfied customers, which is your main goal. If you want to make the telemarketing campaign work, you need the right database. You don’t want to call just anyone because that will increase the number of calls you’ll have to make, and also lower down the chance to collect leads. Instead, you want to hit your target group, which is most likely to be interested in your offer. Write down the main message of your company that you want to forward, and keep it in mind during the call. Also, arm yourself with patience. After a while, it will become easier, and the business will grow thanks to the application of a good telemarketing strategy.

2. Collecting the right database

If you’re using telemarketing as a way to grow your business, it is essential for you to understand whether you have the right database. If you’re not talking to the right people, your telemarketing campaign will likely fail. Make sure you do a cross-check every year to check if you’re sending emails to the right person and if everything is running smoothly. After some time, job positions change, and not the same person is in charge of the same job as a while ago. Especially if you’re spending money on direct mail, you want to make sure that it is getting to the right person. Every year, take some time to call your contacts and check if everything is still running the same way. You can use the help of Linkedin to check your data and keep up with changes.

3. Launching a new product

If you’ve launched a new product and want to notify your existing and potential customers, it is best to that via phone call. Yes, you can send an email, but if you want to increase the number of sales, that is not the most practical way. People are busy these days and the fact is that a small number of your customers are so loyal and interested in your product to the point that they will chat via email and make an appointment with you. That is why you should focus on telemarketing. Building momentum during a phone call can help you convince more people to meet you in person and discuss buying the product you launched. If you want to increase the number of sales, a good telemarketing campaign can help a lot. If you need a professional to help you increase your conversion rate, you should check out copenhagentelemarketing.dk. They can contact your potential or existing customers directly, and help you sell more products and achieve your sales goals.

4. Unobtrusive customer conquest

People often find cold calls too intrusive and tend to withdraw when they feel like that. Forcing the conversation just to achieve your goal of scheduling a face to face meeting to present your product or service can lead to a contra effect. You want these conversations to be very spontaneous and warm. So instead of trying to arrange a meeting, you can try out something new. For example, you can ask the person you’re talking to whether they are interested in watching a short demo or presentation on your web page. This idea can sound much more appealing to them in comparison to taking their time to see you without knowing if they are even interested in your offer. Everyone has a few minutes to take a look at something they can benefit from. Especially if you find the right approach and ask them to look at an offer they won’t be able to say no to.

5. Taking care of your customers

If you want to build a positive company image, you should care about your customers. A friendly call once in a while can go a long way. You should try to call your existing clients at least twice a year, ask them if they are satisfied with your product and service, and let them know you’re there for them. It is a nice gesture that you can also benefit from. You can also use it to let them know about your new offers, so there is a big chance they’ll get interested, and you’ll make some additional sales. Taking good care of your customers will ensure they stay loyal to you, and keep using your service for a long time. And you’ll build your credibility, which is essential in every business.

Conclusion:

The internet era has come and changed the way businesses work. But that doesn’t mean telemarketing doesn’t have its purpose anymore. A good telemarketing strategy can be very useful for business marketing. It can collect more clients, help you build a good database, raise your credibility, help you sell new products and services, and much more. If you’re skeptical about whether telemarketing strategies work for your business, we recommend testing it out. You’ll be surprised how much talking to your clients over the phone can help to collect new customers, and improving your business.

Why Digital Marketing Will Never Be The Same Again After COVID-19 – 5 Survival Tips

Published on January 4, 2021

Marketing

The year 2020 has been a learning lesson for entrepreneurs and marketers across the globe. Data from Yelp shows that 60% of the business in the U.S. that have shut down during the pandemic won’t reopen. And the pandemic isn’t even over yet.

While the world is still reeling under the economic and social impact of COVID-19, many businesses are improvising their routine operations and marketing strategies. From encouraging remote working to building online stores – business operations have drastically changed.

Moreover, 1 in 3 consumers claims that the pandemic has altered their purchase behavior.

With people still staying indoor to ensure their safety and wellbeing, it’s become imperative for brands to reach out to their audience using online marketing channels.

This, in turn, has compelled business owners and advertisers to realize the potential of digital marketing. While the switch to digital from traditional advertising had been on the rise, COVID-19 has escalated the process.

Changing Consumer Behavior

Today, consumers are spending most of their time indoors (primarily in their homes). Consequently, they aren’t just randomly browsing through the internet. Instead, they’re searching for creative solutions to their problems.

Whether they want to purchase groceries and apparel or home appliances and smartphones, consumers are doing it online. Also, they’re looking for ways to entertain and educate themselves on the web.

Brands that tap into this trend of increased internet usage right now will ultimately reap the benefits when the pandemic is over. In other words, you need to publish valuable and enriching online content to strike a chord with your target consumers.

Altered Search Trends

According to Google Trends, the pandemic has resulted in a massive surge in the popularity of coronavirus-related keywords. Many marketers are targeting such keywords to drive increased organic traffic to their websites.

In other words, businesses have modified their SEO strategies to rank higher for relevant COVID-related search queries. Focusing on these keywords now will help you stay connected with your audience even if your business is temporarily shut.

However, it’s worth mentioning that consumers aren’t just looking for information on COVID-19. Instead, they’re actively seeking content that deals with the impact of the pandemic on their lives and offers solutions to their new-found problems.

A Competitive Landscape

The popularity of digital marketing will only escalate, even after the pandemic is over. As more business owners and marketers fully realize the importance of digital marketing, you can expect some cut-throat competition. This also means increased cost of digital advertising.

Brands that hop on the digital marketing bandwagon can leverage their early mover advantage once COVID-19 is gone. In a post-pandemic world, consumers will still continue to make most of their purchases online. And they’ll likely choose businesses that have handheld them through these testing times.

The landscape of digital marketing, therefore, has been thoroughly transformed. If you haven’t already built an online marketing strategy, it’s high time you do so. Recruiting a digital marketing agency, such as Lounge Lizard, might be a good idea at this point.

Even if you have an existing strategy, make sure you update it to fit with the changing scenario.

Digital Marketing Survival Tips

Here are five tips to up your digital marketing game in a post-COVID world:

1. Understand Your Audience’s Changing Needs

The pandemic has likely modified your audience’s needs and preferences. For instance, if you’re running a pet care store, your target consumers might be more concerned about things like:

Can pets get COVID?
Do pets spread coronavirus?
How to clean your pet after a walk in the park?

Instead of creating promotional campaigns, you need to focus on providing valuable and useful content to your audience. Make sure you connect with them and identify their most pressing concerns at the moment.

From online surveys and audience polls to social listening and Q&A sessions, you can use various channels to interact with your audience. You can even host a live session on Facebook or Instagram to connect with them. Also, monitor the comments section of your blog and social media posts.

2. Strike a Balance Between Evergreen & COVID-Related Content

Of course, focusing on COVID-related keywords is going to skyrocket your website traffic for the time being. But you should also continue to publish useful and engaging evergreen content to provide continuous value to your audience.

This is essential because coronavirus-related keywords will lose their importance after the pandemic is over. However, a well-written piece of evergreen content will continue to attract website visitors for years to come. All you have to do is identify topics that will always be relevant to your audience.

For instance, if you’re running a content marketing agency, possible topics for evergreen content include:

The Ultimate Guide to B2B Content Marketing
SEO Content Marketing Checklist for Beginners
A Step-by-Step Guide to Build a Tenacious Content Strategy

3. Focus on Omnichannel Marketing

Digital marketing is all about reaching your potential and existing customers through their most preferred online communication channels. It is, therefore, time to ditch the segregation among various techniques, such as:

Social media marketing
Search engine optimization
Influencer marketing
Email marketing

Now that your audience is spending most of their time online, you should reach out to them using all possible channels. Create a consistent brand persona and cross-promote your campaigns across different channels.

4. Don’t Ignore PPC Advertising

Declining sales and revenue have forced many businesses to skimp on their advertising dollars. This, in turn, means the level of competition associated with certain keywords has decreased. That’s why investing in a well-optimized pay-per-click advertising campaign will be a smart move.

If search ads, such as Google ads, don’t fit your budget, you should consider running PPC ads on Facebook. Facebook ads are more cost-effective and offer a wide range of razor-sharp targeting options. Also, they’re a great way to attract Facebook’s diverse user base comprising 2.7 billion monthly active users.

5. Leave Room for Changes

One of the biggest learning from the pandemic has been the futility of building long-term plans and strategies. This doesn’t mean you should stop focusing on the bigger picture. Instead, you need to ensure that your digital marketing strategy is flexible enough to incorporate unprecedented changes.

Do you have any other COVID-19-related digital marketing tips? Share your suggestions in the comments section below.

7 Reasons it’s Important to Have a Privacy Policy on Your Website

Published on December 21, 2020January 5, 2021

Computing/Marketing

It doesn’t matter what you do on the internet, the most important thing is that you need to have confidentiality and data defense. Sadly, we can see that there are websites that don’t have a privacy policy. As you can imagine, the danger for the visitors is imminent. Surely, we are talking about one of the most significant documents you can find on a site.

Even though we are perfectly aware of the fact that we are talking about a legal document, it should be said that the creation of a privacy policy requires quite an effort on the behalf of the website’s management. Besides all the required elements, the policy needs to be comprehensible, and without the clauses that could add a touch of uncertainty.

There are a couple of essential parts of this kind of policy, and you cannot say it’s complete without all of them. If you are not certain about how you can create it, you should consult some sites where you can find answers to these questions. To create a proper one, you should consult simplylawtemplates.com. Now, we would like to discuss the vital reasons why you should have a privacy policy on your site.

1. Building a Trust

Being as clear as possible is one of the most significant things you should do as a website manager. We are talking about a crucial factor if you are looking for a way to build a bond with your customers. Providing them with a clear picture of what they can expect from visiting your website is something that they will appreciate, without any doubt. The crucial reason is that you will provide them with a sense of security while they are on your page. One of the most important factors you need to consider is that this privacy needs to be transparent, accessible, concise, and clear above all. At the same time, you need to make sure that it needs to have a properly done visual representation.

Moreover, building trust for a website requires a strong security like SSL certificate. Google has also taken an initiative to start HTTPS on almost all websites. If you wish to buy SSL certificate from Cheapsslshop, then it is a welcome step to have customers’ data privacy.

2. It’s Crucial for Third-Parties

In case you didn’t know, there are a lot of different third-parties who will require you to have a privacy policy. We are talking about an especially important factor when you have Google or Apple as your third-party company. The same can be said for apps and sites. If you have an app on your own, you will need to submit it to the App Store or Google Play. When it comes to your website, you will need to use it third-party like Google Analytics or Google AdSense. Their purpose is to collect the data from a particular website and to display the ads.

3. The Law Requires it

When talking about the most important reason you need one of these is required by the word of law. Pretty much all the countries you can think of have some kind of requirements in this field. The same can be said about all the states of the US. They require a website to protect all the personal information of the site’s visitors. When talking about the best-known examples, we would like to point out EU data protection laws and the state laws in the United States. In case you are not following the law strictly, you can face some of the fiercest fees you can think of.

4. To Make More Profit

When you are taking care of your visitor’s personal data, and you are protecting them from all other malicious influences, you can be sure that this can mean a boost for your finances. This means that the more secure your site is, the more money you will be able to make off it. According to the reports and studies, we can see that the more you are honest with your visitors, then you will be able to attract more of them. The good word spreads fast and you can expect to witness a significant increase in your site’s traffic. Ultimately, this means that you will make much more money from your site.

5. To Preserve Your Earnings

Not only that you will be able to make a significant profit from your site, but you will also have the opportunity to preserve what you’ve already earned. For example, is it any good for you to spend all your money on fees that you’ve been made to pay y EU data protection laws or the US federal trade commission? They could find you with a really big fee if you don’t have a privacy policy on your website, you can be sure of that. Just think about a fee so high that could completely ruin your efforts and lead you to your downfall. Therefore, you should completely avoid these situations.

6. Avoiding Legal Battles

We’ve mentioned the fact that privacy policies need to be done in a proper manner. Only by doing that, you will be able to avoid legal battles altogether. Even the biggest companies in the world had some mistakes with this concept. There were a lot of different lawsuits that hit really hard companies like Delta Airlines, Google, and Snapchat. Just Goggle these cases and you will see how big these cases were and what were the results. Nowadays, we can see that Eu is now considering the raise for the fees. In this case, it doesn’t matter where your business is registered, you will be fined whatsoever.

7. There are too Many Risks

Last but not least, you should have a privacy policy on your website simply due to the fact that not having one comes with a lot of risks. Some of them are so high that surviving them is nearly impossible. Using free templates and copying some other privacy policy could lead you to a situation where there’s no happy ending for you. We are absolutely sure that this is an easier way for you to resolve the problem at a particular moment. However, that doesn’t mean that you will avoid all the problems. In fact, you can expect much more of them to come against you in the future. So, make sure that your requirements are fulfilled completely.

10 Essential Web Design Tools Your Business Should Be Using

Published on December 11, 2020

Computing/Marketing

Creating a website is one of the biggest steps you can take toward achieving your goals. From individual artists showing off their work online to businesses boosting their bottom lines with eCommerce, a website is the key to unlocking new opportunities and audiences.

It’s no wonder web design is becoming such a sought-after skill in today’s market. Thankfully, developing an impactful website has never been easier due to the dozens of web design tools available on the web.

Whether you’re a total beginner or an experienced web designer, many web tools offer easy-to-use drag-and-drop interfaces and code editors for basic languages like JavaScript and HTML. It’s never been easier to achieve the vision the web developer wants.

Your choice of what tools to use depends on your budget, the languages you will be using, and how much ease of use matters to you. Here are our top 10 recommendations for essential web design tools to help you get started quickly and easily.

1. Adobe Dreamweaver CC

Starting off with a product from a well-established brand name, Adobe Dreamweaver is a well-respected web design suite for professional developers. If you want a responsive and fully-customizable website that meets high-end standards, Dreamweaver does the job at a price to match.

The software combines a mix of visual editing and HTML coding so that even intermediate designers can interact with the code without significant programming knowledge. It’s decently easy enough to learn the platform, and the customizability ensures that you won’t be limited to someone else’s template.

Dreamweaver includes support for:

HTML5
Chromium Embedded Framework (CEF)
Git (allowing the user to edit source code directly)
Responsive design (optimizing the user experience for both mobile and desktop platforms)

Dreamweaver CC is part of Adobe’s subscription service known as Creative Cloud. The package includes PhotoShop, another incredibly useful web design tool, and a free trial of Adobe Stock for finding image resources.

2. Bluefish

The most minimalistic web design tool we’ve come across is Bluefish. Lightweight and fast, this web coding platform allows its users to modify online code.

Upon the fast installation, you are greeted to a text-only interface that lets you modify HTML, PHP, Java, XML, CSS, and many others. Working with remote files is also an option.

While the interface takes time to get used to, Bluefish is still suitable for relative beginners. It’s free of charge too, so there’s nothing to lose.

3. InVision Studio

Many web designers will agree with us when we say that InVision Studio is a complete package for web development. Globalgraphics Web Design recommends InVision Studio for designers who are especially interested in prototyping.

One speciality InVision supports is complex and creative transitions and animations that are sure to impress. You can even program in gestures like hovering and swiping.

4. JumpStory

In web design, stock images are tools of the trade. JumpStory gives you a huge number of image, video, and clip art resources. It even includes a commercial license for legal use on your website and editing options to help you tailor them to your individual needs.

One feature we many users find especially useful is TextMatch, an AI-powered search engine that finds the best images based on your search terms.

5. ProofHub

Proofing is an essential step in the web design process that many developers make the mistake of neglecting. ProofHub will tell you whether or not your design works before you settle on a final version.

It’s not a platform for creating websites directly, but we think it can help you plan and communicate your changes with your team during development.

6. Sketch

Another excellent prototyping tool is Sketch, which specializes in vector-based user interfaces. Businesses and online stores can benefit from Sketch the most.

With Sketch, we were able to create UI elements and reuse them throughout the website, resulting in a consistent user experience.

Straightforward to use and inexpensive, Sketch is an excellent option for those dealing with many vector drawings and graphics.

7. Webflow

We thought to include a cloud-based service in this list since those are becoming more and more common. While the user interface of Webflow does take some getting used to, the drag-and-drop interactivity ensures that little coding knowledge is required to get the most value out of it.

Webflow automatically generates HTML and CSS code for your website. Because it’s web-based, you get excellent cross-platform support. The starter package allows users to keep up with a maximum of two projects at a time, so upgrade to the premium package when you need it.

8. Weebly

Often described as the “DIY eCommerce builder,” Weebly should be on your list if you’re a marketing or online seller. Weebly creates professional-looking websites that are customizable and functional on a variety of platforms, including mobile devices.

Weebly is a content management system with drag-and-drop tools and online store templates. Even those without too much coding experience should have a good time with Weebly. And don’t forget about some of the eCommerce-focused features, including search engine optimization and sales analytics.

9. Wix

Are you a beginner with no technical coding skills? Fear not! Wix is a user-friendly web design tool with plenty of features to let you hit the ground running.

This website builder has over 500 templates to get started with. Just drag and drop images, animations, buttons, and other elements to create your perfect site. While the use of premade assets may limit your design choices somewhat, Wix offers a free trial that’s definitely worth trying.

10. WordPress

We couldn’t make a web design list without including WordPress. The WordPress platform offers an unparalleled degree of flexibility and customizability. It’s easy to use, comes with endless features and templates, and serves everyone from individual bloggers to large companies.

WordPress is another content management system, but arguably its biggest selling point is seamless integration with third-party add-ons. Add-ons let you customize and add extra functions to your site without too much programming skill.

WordPress is the best way to get a website going quickly. Community support in the form of add-ons and templates sweeten the deal. By the way, did we mention that WordPress supports around 38% of all websites on the Internet?

10 Proven Digital Marketing Strategies Law Firms Should be Using in 2020

Published on December 11, 2020December 11, 2020

Business/Marketing

Technology has made its way into every walk of life by now. There is no profession that has not been upgraded with technology today. The same goes for the law firms.

According to CapitalSolutions, “We don’t live in a world where relying on social networks is enough to bring in the clients. Even law firms need to market themselves in a digital world through proper channels.”

Almost every person spends almost 8 hours on his or her mobile, so it is clear that digital marketing is the way to market your legal services.

Without digital marketing, there is no business. So today, we are going to look at the 10 proven digital marketing strategies that should be used by law firms in 2020.

1. Use SEO-Driven Content

Search Engine Optimization (SEO) strategy is one of the proven techniques to get noticed in the digital world. If you have done the right SEO for your website, you are going to rank among the top searches whenever a person enters the relevant words in the search tab.

When it comes to creating a website that is associated with law, one might try some legal jargon so add them too in the content.

Think from a potential client’s perspective and use titles like, how to make a legal claim for the accident or what forms of evidence is crucial in a personal injury case. This will increase the visibility of the website to more people.

Also, creating a website content that states your legal services and about your law firm is not enough. This way, your website will grow, and search engines like Google and Bing will keep ranking your website among top rankings.

2. Create Unique and Exceptional Content

Being a lawyer means you are good at convincing people to make your point. You need to apply this trait to your website content as well.

Make sure to add words that add value to people’s life. Use keywords to reach your potential clients instantly. Create relevant content so that people understand everything and then hire your service.

You wouldn’t want your potential client to waste time by asking irrelevant questions if they don’t want your services. Adding a bunch of FAQs can definitely help people and save you a lot of trouble.

Most visitors read the FAQs and then make their mind if they want to hire your services or not. If you are adding blogs to your website, keep them informed as well.

Your goal is to reach maximum people and that can only be done if you are ranked among the top searches and most people visit your website. If you don’t have time to write the content yourself, hire a professional writer to do the job but take a last look at the content before you put it on for the whole world to see.

3. Make Your Website Mobile-Friendly

If you have been sleeping in the past and didn’t know about the importance of a website, you need to wake up. You need to realize the importance of having a website and create a website for your law firm.

Once it is made with relevant content and everything is accounted for, the next step is making your website mobile-friendly. The idea is to create a functional website that can be accessed through laptops, tablets, and smartphones.

If your website is not mobile-friendly, your potential customers won’t be able to see the full layout of your website. They won’t get full information about the legal services you provide. So, make a mobile-friendly website that includes About Us, Services, Testimonials, contact information, and a portion to add Legal blogs on a daily basis.

Once you have done all that, you can upgrade it with time with current scenarios. Add a chatbot in it and if people ask about something, let it answer anytime anywhere. The idea is to always offer something so that your potential customer comes back with the intent of hiring you.

4. Keep the Blog with the Updated Information

The blogs are a great way to update the website, but you need to keep the blogs with current scenarios and updated information.

Let’s say if current scenarios point to Black Lives Matter, you should keep the blogs related to that topic. Your blogs should contain information so that people know their legal rights and fight for them.

If you belong to a specific group of people who fight for legal rights, then you and your firm should also issue statements on social media pages and on the website too. Keeping up with the trends can also get you noticed by many people.

5. Your Website Visually Attractive

Creating a visually attractive website can also give you a competitive edge. Visuals can be made on the computer and if you prefer, you can shoot a few videos, take photos, or something like that to build your network.

Also, If you want to survive in the digital world, you need to use call-to-action words or sentences that make people click on it. Every time anyone clicks on it, your website’s rating will improve.

Also, the call-to-action words usually point the visitor to explore your website further. Most people judge the quality of services through the website, so add the CTA and visuals properly.

It is not for any special thing, but it is human nature that it is drawn to nice and pretty things. You can opt for decent colors, font size, design, and other things to make the website look attractive. You don’t even have to do much. All options are available while creating a website through WordPress, Wix, or Webflow.

6. Leave Room for Reviews

Reviews play an important role in the credibility of any business or service agency. The reputation of your firm depends on how you treat your clients.

If you give outstanding service, your client will be happy to leave a good review. If more and more people leave good reviews, new visitors will be convinced that you offer good service.

It’s a natural thing that people want reassurance. When people find reassurance, they will definitely hire you. Also, you just don’t need good reviews on your website, you will have to establish other social media accounts to have good reviews such as Yelp, Facebook, and Instagram. Once these accounts are made, make sure to interconnect them.

7. Make Sure Your Website is Fast

The internet has been at its fastest in this era and if your website takes more than a few seconds while loading then you are not going to get many clients.

The excessive use of plugins can make your website slow, so it is necessary you only choose the ones that are necessary.

According to a survey, if your website takes more than 3 seconds, the visitor will leave your website and browse another one. You can improve site speed by compressing files, shrinking images, and improving server response time.

8. Internal Website Pages

As said earlier, a successful legal website should have more than great content and visuals. Your website should have internet website pages as well.

These pages could include the about us page, services offered, contact information, and other testimonials, partners, or awards if you have any.

9. Add High-Quality Links to Your Website

Inbound and outbound links on your website give your website a boost to rank among the top rankings.

You can add high-quality links to your website. In the case of a legal website, we suggest you add references and links to authentic legal websites.

Try to avoid spam links because they can affect your ranking. In any business, links and connections are important. Consider these inbound and outbound links as your real-life connections where you are building a social circle with all those who offer a good company.

10. Submit Your Website to Local Law Directories

If you managed to get your website submitted to the local law directories such as Findlaw.com, Nolo.com, NewYorkLawDirectory.com, or any other, you have better chances to gain some quality backlinks.

These links work just as the inbound and outbound links, but they will be done by big legal companies or law directories. Starting from a local directory, you will have better chances of making a career.

Conclusion

In the modern competitive world, showing off your strengths through a digital platform is not a bad idea. Figuring out what works for your legal firm is the only way to move forward.

There are a lot of options when you go into the digital world. These 10 ways are proven to get you noticed in the digital market. However, other methods can be used if you have time and money to explore new options.

Legal firms need business as much as any other service-based business. one of the best ways to reach more people these days is to establish an online presence. Once you establish that, you are on the right path and people will come to you.

Text-to-Give | Bulk SMS Tips for Nonprofits and Fundraisers

Published on November 27, 2020

Marketing

How does text-to-give fundraising work?

“Donation text” is intended for those who want to donate directly from their phones using a special app or a browser. This opportunity doesn’t require much effort, it is enough to send a special word, after which the required amount will be transferred to the specified address.

One of the functions allows you to go to a donation page accessible from mobile phones. Users are able to make transactions in the opened tab. This is the easiest and most convenient way for those donators who want to transfer some money at any time of the day because there is no need to turn on a computer and use additional programs.

You should know that the majority of people all over the globe absolutely live on their mobile phones. In fact, 5 billion users worldwide own smartphones, and SMS texting is the most frequently used function —97% of mobile phone users open an SMS folder at least once a day.

Also, according to Nonprofits Source, SMS giving donations increased more than 200% over the last few years. A whopping 51% of people who visit a nonprofit’s sites do it on a mobile phone — and 25% of donors complete donations there too.

Without doubts, you should consider combining peoples’ collective obsession with messaging with peoples’ desire to be kind? The answer are SMS-to-give donations. It’s an effective approach to empower the audience to donate.

3 Text-to-Give Fundraising Best Practices and Tips

If you decided to use SNS texts to give platforms some new opportunities, and you want it to work correctly, you need to do some preliminary settings. With their help, non-profit organizations will be able to raise funds without additional actions by users. Getting started with this service is pretty easy.

To quickly collect the required amounts, it’s enough to choose a suitable platform, which will have the following functions:

Simple and intuitive interface. Convenient navigation and fast loading of all functions will allow users to easily perform the necessary actions. The ability to choose the desired amount and provide personal information is also an undeniable advantage.
Fast data processing and accounting of funds. It is worth using the maximum number of payment systems for carrying out transactions. You can also offer users to send a donation text.
Secure processing of transactions. The platform must provide secure processing of payments, for which text messages are used. For this, there are both server solutions and apps compatible with the selected product. For user’s peace of mind, this information should be publicly available.
Fast transfers. Donations must be delivered to the company account as quickly as possible, delays are unacceptable.
Support service that will provide quick solutions to emerging issues. In some cases, technical problems can hinder donating by text, so you should try to avoid it or provide a quick solution to the problem.
Transparency of pricing policy. Users should know what additional fees they have to pay. This could be transaction processing, settings, or customer support.

You should determine what role text donations will play in your company’s work; whether they are part of a fundraising strategy or a one-time thing.

1. Create specific fundraising campaigns

It is important to create a unique donation campaign. You can change the settings of your site and create a convenient form for online fees so that the process of uploading information takes as little time as possible. Also, the forms should be easy to navigate when viewing from mobile devices. The minimum number of fields required for filling and big font are the keys to success. You shouldn’t use too many design elements to get the highest conversion possible.

Customize your donation form so that mobile users can see your logo and the donated amount on one page. Use special functions to show how much money has already been donated and how much of it is left to achieve the desired result. This will be a kind of incentive for users to deposit the maximum amount.

2. Use SMS Keywords to help grow your campaign

The use of text donation services should be as simple as possible. The codes the users enter and the number to which money is transferred should be as short and simple as possible to remember them best. If these combinations are too complex, the donator will ditch the process in favour of simpler set of characters offered by other companies. You can select words that match your chosen goal.

3. Measure, track, and evaluate your Bulk SMS campaign

Don’t forget about gratitude, because users should feel their usefulness when making transfers. You can also set up sending mass thank you messages and the amount of each donator’s contribution to your goal.

You must always analyze the results of your campaigns, which allows you to assess its quality and the chosen method of fundraising. You can also share these observations with your users.

When measuring the effectiveness of the results, remember to find out which functions performed best. This will allow you to choose the most effective strategy during the transfer of texts.

Final Thoughts

Collecting donations using text to give campaigns a boost allows you to attract the maximum number of donators. You can combine your chosen strategy with other fundraising methods. Certain segmentation may reduce the effectiveness of your campaign, so the chosen techniques should be used carefully.

Donation texts are powerful enough to help raise the needed money, but it is often overlooked. This is the fastest way to start a charity project. Users don’t need receipt, and to make a transfer, they don’t need to use additional devices other than their own phone. So it’s possible to attract the maximum number of people who are ready to share money for a good cause.

You can try different fundraising methods and choose the one that works best for you. To try and configure donations by texting, use a service similar to what is available on https://bsg.world/products/rent-platform/.

Paid Traffic: Google Analytics Traffic Sources Made Clear

Published on September 2, 2020September 28, 2020

Marketing

If you are involved in e-commerce, you must have heard about Google Analytics. Google Analytics is a very popular, useful, and free website traffic analytics tool.

Why Should You Analyze Your Website Traffic?

This isn’t a silly question. If your business is running well, why analyze it? Google Analytics is a great tool that shows how your advertising and marketing campaigns bring people to your site. If demand exactly meets supply, analytics would not be so exciting. Unfortunately, very few websites enjoy maximum signups, subscriptions, and sales. Seasonal slumps, socioeconomic changes (like the COVID-19 pandemic), website glitches, and low website traffic mean most businesses can’t rely on consistent conversions. If you have more conversions than you can handle, it’s definitely time to expand your business!

Google Analytics shows how much traffic arrives in your domain and where it comes from. It gives several indications about what you are doing right and what you are doing wrong.

How Does Google Analytics Work?

Source:innovazioninteractive.wordpress.com

Google Analytics is a tracking code. You can use it to:

See how well your website performs
Compare the effects of different marketing campaigns
Tell you who uses your website
Tell you which devices are used by users to visit your website
See which pages are optimized and which are not
Indicate what content works and what doesn’t
Find out what type of traffic arrives on your website
Know how long traffic stays on each domain page

And all of this information is free!

Every time a person arrives on your site, the tracking code adds a cookie to their browser. This cookie stays in place unless the user deletes it. Until it is removed, the cookie collects information about how that user interacts with your website.

Is Google Analytics Easy to Use?

Google Analytics isn’t complicated once you understand the basics. As has already been mentioned, Google is a piece of programming code that tracks specific data.

The hardest part of Google Analytics is not understanding how it works. It is interpreting the data reports the tracking cookies provide.

Understanding Google Analytics Reports

When you sign into and open Google Analytics (GA), you arrive on your GA homepage. At the top, you will see four boxes:

Users
Sessions
Bounce Rate
Session Duration

Each box has its own graph that you can adjust according to your chosen time period. To the right of the Google Analytics home page, is a larger box showing Active Users Right Now. This is self-explanatory. It indicates the number of people on your website in real-time.

What Are Google Analytics Users?

You can see how many people (or bots) have landed on your website on the users’ graph. You can adjust this timeline to show the numbers of users over the past week or month. In Google Analytics, a user is the same as a visitor.

If someone arrives on your site for the first time, they are a unique user. If they return to your website at a later date, the cookie will remember this. The unique user then becomes a returning user. As you know, it is easy to delete cookies. Using different devices without being signed into an account can also mean that a returning user is not recognized. Even using a different browser – Mozilla, Chrome, or Safari – can mean that a returning user is logged as unique.

What Are Google Analytics Sessions?

A session refers to interactions your users take part in when on your domain. The default time is 30 seconds, but you can change this. If your user – unique or returning – downloads an ebook, signs up for a newsletter or even looks at different pages, he or she is producing sessions data.

If your website is interesting, your users will stay for longer and be more active. Your session numbers will be much higher than your user numbers. If your users only stay for a few seconds and leave, sessions will be nearly equal to users. You can’t have fewer sessions than users.

What Is A Google Analytics Bounce Rate?

The dreaded bounce rate reflects how many people click the top-right cross within a very short time scale or don’t interact with your website at all. They don’t even scroll down the page. If they did, this would be counted in sessions. A retail website wants the bounce rate to be as low as possible. It wants buyers to look at other products, fill in details, and make and pay for orders.

If you do not want to earn money from a website but just want to provide information out of the goodness of your own heart, a high bounce rate is fine. For example, you want to give the world a free dictionary. Every time someone clicks on a word they do not understand, they are taken to a page on your website. This page (one of hundreds of thousands of pages) lists that word and what it means. The user does not have to do anything. They read the word description and go back to what they were doing.

Because they don’t need to interact, these visitors are calculated as bounces. So a high bounce rate does not have to be a bad thing – it just means your users don’t have to do anything to get the information they want. If you advertise the price of your product at the top of your landing page, together with a picture of the product, product description, and shipping costs, your visitor knows all they need to know.

They will probably look around for alternative prices for the same item on other websites. These websites might make them search multiple pages to find the same information. Your website will have a high bounce rate, theirs will not.

However, if your price is competitive, your transparency may be highly appreciated. These users could come back and place an order. This will reduce your bounce rate. That is why it is important to look at how different data evolves over time.

The Google Analytics Session Duration: Is Longer

Always Better?

The short answer is no. Longer is definitely not always better. You may have very patient visitors who put up with slow loading speeds. Or slow readers. Someone may land on your page and then go to make themselves a cup of coffee. Session duration does not only indicate the length of visitor activity. The gathered data from all of your visitors can give an indication if certain content or tweaks to loading speeds have a positive or negative effect.

Traffic Sources on Google Analytics

So how do you know where your visitors are coming from? While this article does not have space to list all of the ins and outs of Google Analytics, knowing where your users come from is essential for any e-commerce business.

Google Analytics Traffic Sources divides users into three main types of traffic:

Search Engines
Direct Traffic
Referring Sites

Your SEO investments are mostly responsible for search engine traffic. People search on Google, Bing, or any lesser-known search engine and are given a list of results. If your marketing department or agency knows what they are doing, your website will be right at the top of the list. The searcher clicks on your name and is taken to your site. Direct traffic is traffic that is hard for a cookie to figure out. Perhaps a person knows your website address by heart and simply types it into the browser address bar. They might have saved you to their bookmark menu. Alternatively, your email campaign may have included a link that sent them to your site. That person’s browser cookie can’t say for sure where this type of traffic came from.

You can use direct traffic data to determine whether an email campaign has succeeded or if it’s time to change some of your SEO keywords. Referral traffic comes from other websites, not search engines. Maybe you have a Twitter page, and people are able to link to your website through that. Or another website has outbound links to your site.

For example, this is an outbound link to Maxvisits – a website that sells web traffic. If you click on this link, your browser cookie will be classified as referring traffic. You’ll be referred to the site, where you can buy thousands of real targeted visitors to increase your website’s traffic numbers within a short duration.

Paid Website Traffic and Google Analytics

To look in more detail at your website traffic sources, you need to go to the Google Analytics Advanced Segments area in the Acquisition Overview.

Here, you can select up to 4 segments to add to the three generic groups described earlier. Advanced Google Analytics segments include social media traffic, mobile and tablet traffic, and paid traffic.

When you select paid traffic, you will be able to see a month by month breakdown of your paid website traffic. However, this only applies if your visitors arrive via pay-to-click websites. These include AdWords and website traffic for sale services that implement pay-to-click to send traffic to third parties.

When you use a paid website traffic provider that puts your ads on their sites, you won’t find that data here. That’s because these providers are referral visitors. They earn nothing by coming to your website. Their visit is purely out of interest.

When you pay for 100% human traffic from a reputable website traffic seller like ultimatewebTraffic, you can track the data they supply on GA. Your referral traffic will suddenly or gradually explode, depending on your order specifications. And as the best website traffic provider platforms allow you to spread your paid visitors over a period of 1 to 30 days, your reports will show you everything you need to know from the first week to the end of the month.

Google Analytics Shows the Upside of Paid Website Traffic

Anyone can use Google Analytics, and the tracking code offers plenty of data. You can easily see which niches provide the most conversions. Data per niche tells you who is most interested in your service or product. With top website traffic platforms, you get a broad choice of niches. For example, you can select up to three niches as well as three geographical locations with every order at Ultimate Web Traffic. Selecting a good website traffic for a sale site is essential. Together with Google Analytics, you will see the positive effects of investing a small percentage of your marketing budget in paid traffic. By ordering thousands of targeted visitors, you open the doors of your virtual business to anyone you want.

And remember, these visitors have made a conscious decision to visit your site.

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