How to build a strong social media following on Instagram

In today’s world, utilizing social media to its maximum capability has become a necessity rather than an option. If you want your business or brand to grow, it is high time that you start generating your own fan following on a social media site so that you have a large audience that you can cater to with your products and services.

One of the best social media platforms to do this is none other than Instagram as it is one of the most used platforms out there and has tons of interactive features that assist influencers and marketing professionals to market their commodities and agency in the most optimal way possible.

According to, one of the leading websites for Instagram marketing, having a large reach on Instagram which is also the perfect reach for your brand is essential to drive sales and get more attention as an influencer so that more companies come to you for sponsorships.

However, many people are still unsure of how they can build their social media following on Instagram to a respectable level through ethical and legal means. If you too are one of these individuals who is looking for ways to improve their following on Instagram, then you have come to the right place.

In this article, we will talk about the several ways through which you can form an everlasting and beneficial bond with your followers and increase their numbers dramatically with relatively low effort. Read the article till the end so that you don’t miss out on crucial details.

Utilize hashtags in the correct manner

Many people don’t realize it but hashtags actually have quite an impact on your Instagram reach. Using them correctly can yield amazing results that result in a satisfied audience who are glad they found your account while using them incorrectly can enrage people and cause them to block and report your page.

While there are thousands of hashtags out there, you need to ensure that the ones you are using are the right ones for your post. Consider this – if you make a post on the luxurious turkey dinner you had on your Thanksgiving, and accidentally tag #PETA in your post, you will only be greeted with angry animal activists on your post who might report your account reducing your reach and putting you in threat of getting your account blocked.

Alternatively, a perfectly placed hashtag that is relevant to the post and your page, in general, can drive new people to your page and then consequently to your brands and services. Relevance specified hashtags are also used by a lesser amount of people which decreases hashtag saturation and makes your post visible to a greater number of niche users which would’ve been otherwise lost in the sea of generic posts with generic hashtags.

Weave emotions into your posts

You’d be surprised to know how much emotions can impact our decisions, even superficial decisions like following an account or liking a post. From time to time, it is a good idea to make emotional posts that your audience might be able to relate to. This increases the chances of them sharing your post which then increases your chances of getting proper organic traffic.

Of course, you don’t need to always talk about personal stuff to create emotions inside your followers. You can even share a passionate response or an opinion regarding major events. One such example can be sharing your passionate opinions on the disregard people have for the Covid-19 pandemic as well as for getting vaccinated which can induce strong emotions inside people who have lost their closed ones to the pandemic.

Make your captions worthwhile

Instagram is often quoted to the social media site for images and video content, and nothing else. However, this conception has been changing in recent years with the recent rise of Instagram writers, influencers, and other celebrities who have used the caption area to express their thoughts more deeply and give context and background for their posts.

There are several people that read captions regularly. Writing a caption that is worthy of reading in this scenario will attract a greater following base to your account since it means that you are willing to be vulnerable as an influencer and be honest with your thoughts with your audience. The best thing about captions is that you are not forcing them on your audience as clicking on captions, opening them, and reading them are decisions that are completely up to them.

Interact with your audience

We simply cannot stress this enough – interact, talk and meet with as much audience as you possibly can. After all, your audience is the most integral part of your account and without them, you don’t really have much of an influence on the platform. Thus, it is important that you keep talking to them from time to time.

Start some live sessions, host QnAs when you are bored, ask your audience their preference in things, and tell them to tag as many relevant people as they can in your posts. This interaction will only lead to your fans getting more familiar with you and your brand which in turn is bound to turn up a larger following in the end.

Invest in Instagram ads and marketing software

One of the most fundamental and easy ways you can get more audience to your account is by funding an Instagram ad campaign where the app will market your posts to the right demographic and make them show up as sponsored ads. If you don’t know how to set up ad campaigns, don’t hesitate to reach out to ASTUDIO, a social media management company in Dubai, that specializes in this field. This can help your post get visibility from a relatively small audience to a large group of people that are actually interested in your content.

You can easily use this ad marketing tool in the app itself, provided that you have a business account. Alternatively, there are also tons of marketing software and tools out there that can help you get more likes on your post and more followers on your account for a small fee. However, the latter is a very unsafe option unless and until you know a verified site that can provide the services in a legal manner that won’t get your account banned.


There are several ways through which you can build a strong social media following on Instagram and we hope this article was insightful enough to help you do that. If it was, please consider following our website for regular updates as it will help us out immensely.