We all live in an era that is technologically-driven, which is why most businesses cannot survive without having a presence online. Besides offering your clients an easy way to see, read, and buy your services and/or goods, having a website is the most reliable way for promoting your company, attracting more and new customers, as well as improving your overall brand awareness.
If you are thinking about getting your business online, you should know that there are some platforms that enable you to quickly and effortlessly do so. And, this is exactly what the text below will assist you with. Let’s take a closer look at the 5, best website builders that you can utilize for your small business:
Overall Best: Wix
You have probably heard about “Wix” before, and there is a pretty good reason for this. A lot of people consider it to be the best option for smaller companies mostly because it is user-friendly and flexible, yet, incredibly powerful. This means that you can actually create and get everything up and running in several hours.
If your goal is to keep things minimalistic and simple, yet capable of developing your brand and its awareness, this option is probably most suitable for you. The program has a drag-and-drop option, meaning that you won’t need any specific IT knowledge nor skills to create an appealing portfolio of the things you offer.
Best For Growing Companies And Start-Ups: Squarespace
The first thing you should know about this option is that it’s not as simple to utilize as the previously mentioned one, however, by choosing it, you can pick from a lot of wonderful templates and if you are searching for an option that won’t lower the quality of our videos and pictures, you should opt for this one.
Your company might be growing fast, and in this case, you’ll see that Squarespace’s SEO features can aid you with the ranking you have on popular search engines. If you wish to see a detailed comparison of some of the programs discussed here, and some guides for using them, you can check out WebpageScientist for more information.
The Cheap Option: Weebly
Now, the first thing that is worth mentioning is that this program scores high on the great value for the money list. If you do not need a fancy looking website with hundreds of traits, you should opt for this tool, especially since you’ll be able to get your business online without spending a lot of money.
Most people recommend the “Performance Plan” since it allows you to use E-commerce features that you’ll definitely need soon. For instance, the mentioned plan can allow you to accept payments via PayPal which is one of the most preferred methods of paying for a lot of online shoppers. Additionally, it is extremely easy to use, which is another reason why so many business owners choose it.
Best For Getting Your Company Online Fast: GoDaddy
You might need to get everything ready and operational fast, and if so, you should choose this option for your small business. Firstly, it is quite easy to use, which is logical since it is the fastest tool out there, hence, if you do not have a lot of time, it might be convenient for you.
You’ll be able to choose from a lot of pre-designed templates and if you choose to change the template or try out different ones, it will automatically reformat itself. This feature is incredibly useful and it is what sets it apart from other ones such as Wix.
Perfect For Blogging – WordPress
This is one of the names that you have definitely heard about, however, you should know that it is more suitable for blogging than it is as a place for showing or selling your goods. If you need to blog about your company, services, or products, then this is the one you should choose. Try it for something else, and you might find that it is somewhat limited.
But, why is it mostly used for blogging? Well, simply said, it comes with a wide range of features such as commenting, tagging, liking, categories, and your readers can subscribe to your blog in order to stay informed about the latest items you are offering. In a way, it acts as a newsletter for your consumers.
What to Consider When Choosing One?
Before actually choosing and paying for the program, you should first write down what you need from it, what your objectives are, and what features you might need. Next, you should consider these things:
- Ease of Use – the first thing you’ll want to consider is how easy it is to use it and the features it offers. As mentioned, you might not have the knowledge needed for creating your online shop, hence, check out whether or not the builder has a drag and drop option that you can use.
- The Features – what one program offers another might not. This is one of the things you should definitely keep in mind. Just because all of the platforms are used for creating sites, they might not have the same features. This means that you should ensure that you’ll get value for the money you’ll be paying.
- Is it Stable? – The thing that most people dread is their business site crashing. This can lead to downtime, which can in return, lower the sales and your general revenue. So, check what other people had to say about the functionality and up-time of the program you might choose.
- The Previous Experiences – to be 100% sure about a builder, you should read the testimonials of the people who already used the platform you are thinking about choosing. Besides reading the reviews on the official shops, do not forget to check out independent ones as well.
As you were able to read, there is actually a wide range of platforms that you can use for building a website for your small business. So, now that you know which ones you can choose, as well as what to consider when choosing one, do not lose any more of your time. Instead, go back to the beginning of the article and determine which platform might suit your needs and requirements best!