Real estate owners have taken the digital quite seriously and are learning newer ways to market their business online and generate revenues. In the last decade, more than 60 percent of global realtors have moved online and sought solace in online Real estate marketing through digital advertising. Most of them have hit the jackpot using Facebook video ads and have continued their marketing endeavors using the social media platform. The extensive use of Facebook video ads is evident if you study marketing techniques followed by realtors worldwide. Hence the competition in video marketing has become stiffer, and it demands more precision from real estate businesses. They must ensure that they properly make use of the Facebook ad templates for formatting their content and designing it optimally. We have assimilated the best Facebook ad templates in PSD that can assist you in boosting your online marketing game.
Guidelines for making an intriguing Facebook video ad about real estate business
Social media can work as a boon if used to your advantage, or it can turn out to be a bane if mishandled when it comes to real estate marketing. People are almost always online browsing through the content here and there, which provides a perfect place for realtors to promote their content. You need to learn to make the most effective Facebook video ads that can boost your online presence and make you properly visible to your target audience. Here is a quick guideline to ensure the same.
Have a predefined purpose behind the ad
You must know beforehand why it is necessary for your business to make this video ad and post it on Facebook. You have to ascertain the specific reason behind your ad, which would drive your creativity and content forward in a positive direction. Having no idea of your purpose makes you clueless about your content, and you will make a haphazard mess for your ad.
Provide specific technicalities
Facebook video ads are associated with a number of technical aspects such as formatting, sizing, and layout requirements. You need to prepare a checklist of all the technical aspects that would enhance your content viewing on Facebook and ascertain all the boxes are ticked.
Choose an editable template for a real estate ad
You have the option of going with a Facebook ad template that you can edit and customize with your creative content and design visions. The ad template would function as a reference for formatting your content. Creating your Facebook ad with the help of templates can prove to be pretty useful when it comes to real estate marketing.
Select the content that you would want to view yourself
Once you have formatted the template and made the video ready for your viewers in the desired format, you need to present it online in a productive manner. Write all the details that you want to share with your audience that will help them become your potential clients in the future. Make sure the content is interesting as well so that your clients are engaged in them.
Use proper designs
Your Facebook ad designs play a vital part in engaging your Facebook audience and keeping them hooked. Keeping a boring and usual layout would not help your cause and will turn away your viewers within the first 10 seconds. You need a lucrative design that can keep them hooked for the entirety of the ad. The overall look has to be refined in view of your real estate business and its target audience before posted out for public viewing.
The best Facebook ad templates for real estate marketing
1. Real estate Facebook banner ad
Facebook ad banners are specifically suited for online business campaigns and other marketing activities in social media. Choose the right kind of banner ad that would suit your campaign the best and go with it. The only aspect to consider while making your Facebook banner ad concerning your real estate business is the end result that you want to achieve through its usage on social media and its estimated impact on your target audience.
2. Custom real estate Facebook ad
Custom-fit Facebook ad templates are the most used templates in the world of online real estate marketing. All that needs to be done is ascertaining that the content is unique yet relevant to the requirements of your business. The custom layout can really help you convey your business propaganda smoothly to a larger part of the online audience and would hence present your brand as per your vision. Keeping all the qualities of a good Facebook ad, real estate custom ad has the ability.
3. Facebook Video ad templates
You can find a large number of video templates suitable for making your Facebook ad according to your content. It might appear to be a tricky task to select the right video template for your Facebook ad, but you need to highlight the aspects you want to put out there and select the template that accentuates them in the best possible manner. Facebook Video templates provide you the liberty to go visual and use video clips of your listings or things related to your business in the right way. You can choose video makers like Invideo to create Facebook video ad templates.
Ad templates without sound
There are multiple Facebook video ad templates available that allow ads without sound to be edited and posted. The benefit of posting ads that do not require sound is twofold. Firstly, it increases the viewability of your ad as people outside their comfort zones who are unable to watch videos with sound can also make sense of your ad without the aid of sound. Secondly, it allows you to use captions for making the video interpretable, which also enhances the SEO score of your ad provided you use the right captions. The power of captioned videos is immense and is very crucial in making your video ad SEO friendly and easily accessible.