Being part of a global company, no matter how big or small means marketing opportunities to a market besides your own. It means opening your product to a wide variety of clients and customers from all around the globe. In that new market not everyone speaks your language, and while English is considered to be the global language for business communication, many smaller companies from other countries are not that familiar with the language. This constructs a language barrier and a problem for your business plans. This is where translation comes. Through translating, you are bridging the divide that is created between you and your future business partner, enabling you to communicate effectively.
Of course, in order to translate something from one language to another, you have to be fluent in both languages. But not many companies have translators on their payroll. If your company specialized in work with other countries and a translator is part of the job then fair enough, but not everyone needs to hire a translator for a few translating jobs.
Why is translation important?
Did you know that only 10% of the world population speaks English? Imagine, there exists a large opportunity to branch out to markets other than English speaking ones, all with the help of translation service.
The popularity of the internet is increasing each year. Around 4 billion people have used the internet in 2017. The use of translating services has increased, and many people have used translating services.
A lot of developing markets such as China, India, Brazil, Mexico, etc. all do business in their own native language. With the help of a translating service, you can make a bridge between your product and their market.
Without the use of translation books, novels, literary texts all would stay written in their own language only.
Translation helps understand cultural identities and differences. It offers insight into the culture and attitudes of other countries. For instance, when reading English literature from authors like Agatha Christie, Shakespear, George Orwell in another language, we learn about their culture and mentality. When watching French movies, we learn more about the life of French people through the lens of a camera.
Advantages of translation and translating services
The main advantage of using translating services is that they enable you to branch out to different markets and make profits off those markets.
It enables you internet commerce. A lot of websites translate their services into more than one spoken languages in order to sell to more than one language speaking group. This is only logical as you get visitors from all over the world, and imagine if you can turn each visitor into a customer.
The use of professional translation services is mostly seen in technical and medical translation. If you have a user manual with a lot of complex instruction and specific jargons, or a medical paper with a lot of medical terms, it would be best if you hire a professional who understands both languages in order to make the customers understand these terms and jargons.
Travel and tourism is an area where translation has had great impact. Through translating what your country’s tourist attraction offers to the world, people get a glimpse of the beauty and culture it radiates.