Jump on Twitter, scroll through Facebook, or check the plethora of Instagram, stories, you’ll realize that video is everywhere. The power of it is being consumed across all platforms in an incredible and international way, whether you use it for advertising product or business, self-promotion, or personal stories.
You don’t have to search a long way, just think about the last organization’s website that you checked out. There are a video front and center as an open door, right? That helps you to step inside and get to know what the company is all about.
Now the question is; why has video taken such a strong position in today’s culture? What magic the editing websites do? What is the power of it that triggers businesses to say, “that’s what we need to market our service!”
Along with the help of viddedit.com, we’ll talk about many benefits of corporate video production in advertising. After reading this article, you’ll realize that you and your company have to jump on the bandwagon, take the plunge, sink your teeth into the production pipeline which leads all things back to the video.
At the end of the day, we just don’t want to hear all day about a product that we love, we want to be a part of it. We continually search for people, places, or things to build our identity. We want us to be able to grab a brand and engage with it. That’s why we hit ‘like’ on things we love on social media. That’s why we share what we love on any number of social media accounts we’re a part of. When you make a visual description of your product that consumers love, not only you give them an opportunity to not just enjoy what you like to offer, but also to be a part of it.
Adding a product video on your website can increase conversions by over 75%. In fact, 70% of customers who’ve watched an explainer video, ended up purchasing it. The moral is, you have to create a one about your service or product to boost up your sales.
We all understand the power of vision. Describe your customers with the WHY of your services and they will bite. You’ll be halfway down the road to making an attractive piece in the video to attract your customers closer to partnering your product, if you take the vision, and communicate it visually.
Brings Personality to Your Brand
If a picture means a thousand words, then a video means a million. It takes all the essentials such as images, music, and narrative. It wraps them all up into a beautiful and emotional story that can attract your audience within no time. It allows your audience to feel the personality of WHO is behind your brand. Let’s take Adidas or Apple spot we saw the last time, or maybe the last movie trailer we watched. You’re thinking about the personality and emotion of what you experienced. Right? That’s what we call the POWER of video. It ultimately allows your audience to get a taste of who are you behind the brand.
Trust is the foundation of customer conversion and sales. It should be your main goal throughout your marketing efforts. Giving your viewers the information about your product can be interesting but it doesn’t build an ounce of trust with them.
It engages emotion, it helps you to tap into a possible relationship of trust with your customers. The brands send their products to YouTubers or Instagrammers with a million followers because of their promotional videos. They talk about their new lampstand or mattress, the audience already brought in, and the trust has already been built.
It gives you the chance to build that kind of trust. Effective and quality products can create a sense of an individual approach. It gives your consumers more confidence to buy your service or product.
Search Engine Loves Video
Video is the key if you want to increase the time visitors spend on your website. Because of the longer exposure, you’re assembling their trust. It means that your site has quality content. So, if you want to watch your Google ranking jump higher than ever before, you have to implant visual content to your website. When it is a part of your website, you are over 100 times more likely to show up in Google searches.
Video will give you the distinctive opportunity to utilize SEO like never before. You’ll have to write interesting titles and descriptions and utilize keywords for your services or products. Because you’re providing the web to find you and connect you with your customers on the hunt for your company.
Producing a video for your brand has a return on investment that you might have not experienced ever before. The production might not be the easiest investment, yet 80% of companies say video production for the company was worth the reward.
Start exploring the content you’d like to advertise then dive into the world of production. You’ll see that it increases engagement and boosts your sales. It also builds trust and helps your customers to get to you more easily when searching online. Your upcoming project could be the beginning of the strategic marketing campaign you have been looking for all the time. Who knows?