AI and the Next Big App

Artificial Intelligence (AI) and its growing impact on businesses and individuals alike have become a major talking point across not only the tech sector, but also in healthcare, finance, and the service industries. 

From virtual assistants such as Alexa and Siri, to chatbots like Acquire being employed by the world’s biggest banks to improve both efficiencies as well as service, AI is having a considerable impact on how consumers interact with the business.

The number of consumers who engage with virtual assistants is expected to exceed one billion globally this year. This should come as no surprise as AI-powered technology is within reach of nearly one-third of all North Americans. Visit to learn more about how AI is having a transformative effect on every industry from food delivery to banking and finance, through DVAs and other tech-centric consumer products.

Customer Service Automation

As advances in natural language processing continue to open up how machines and humans interact, consumers are finding it more and more difficult to distinguish between a chatbot and an actual living, breathing human customer service representative. 

Thanks to improved abilities to recognize emotional shifts through tone, chatbots are able to resolve customer issues without human intervention — often without the customer knowing they were talking to an AI-assisted application.

How to Capitalize

So how does your business harness the power of AI? With the right virtual assistant or chatbot app, of course. The right mobile app development company can help you to integrate the right AI into your virtual assistant app to maximize the overall user experience, whether that’s through creating advanced AI responses to consumer queries, tailoring product recommendations, or mobilizing user data to personalize their time on the app.

Look for a mobile app developer that 

  • Sees itself as a partner and not merely a service provider
  • Believes in a lean process, cutting task bloat to bring you a more efficient design process
  • Understands the fact that less bureaucracy means faster turnaround times

With the right developer helping you realize the vision of your app, you’ll rest assured knowing you have a strong team there every step of the way from ideation to wireframing to launch to quality assurance after the fact.

The App Store

Once you’ve designed and developed your app with the help of the right company, you’ll need to get it into the hands of users.

A great place to start is with the app’s description in the app store. It might seem obvious, but with nearly four million apps available to Android users and more than two million for Apple users, you need an enticing description at the app store if you want any chance of standing out from the crowd.

Explain the key features that make your app unique. Tell them what problem your app can solve for users, and how can it simplify their lives. Clarity about the benefits of your mobile app will encourage users to go with you over the myriad competitors out there.

If you have the next big idea for an app that harnesses the power of AI, make sure you find the right developer and understand how best to display your app on the app store. You’ll be glad you did.