Irrespective of the purpose, the need to boost your engagement on Instagram has always been the top of the priority list for most of the businesses. With over 25 million business profiles and 200 million people visiting at least one business profile every day, brands are widely developing strategies to cut through the Instagram clutter.
There are millions of techniques that can drive engagement to your Insta-profile, but not all are worth it. This is where Instagram analytics come into play. By definition, it is a system of computational analysis using statistics or data. Well, it may sound quite technical but in reality, it is not as complex as people make it. Without any further ado, let us straight dive into the various ways you can use Instagram Analytics to increase Instagram engagement.
Set the Goals Metric correct
Instagram analytics measures your account’s performance under various metrics. The critical part is to identify and rank the metrics in order of relevance and importance. If the conversation is about engagement, your top-most priority must be a ‘growth’ metric. This not only ensures better engagement, but also measure your performance, and compare them with your desired results. To drive engagement, you need to consider are user engagement goals. It will specify your desired Instagram needs and requirements.
Decrease Bounce rates by optimizing landing pages
Talking about metrics, bounce rates is another metric you MUST consider to drive engagement on your profile. Bounce rates basically mean how fast did a visitor checks out from your post, page or website without further interaction. It clearly defines your efficiency and connectivity with the audience. The lower the bounce rate is the better it is. Thus, optimize your landing pages and posts, that talks to your audience (and not at your audience), to keep the bounce rates as low as possible. Increasing the number of Instagram followers must be your prime focus and for that, the bounce rate must be minimum. Check this for more details.
Increase time on page by optimizing web pages
Quite similar to the bounce rate metric, the time on page metric reflects, for how long a visitor is on your web page or post, which is associated with your Instagram Account. It is an indicator of how your performances have been in the past, to help you recognize the future opportunities. Naturally, you would want your visitors to stay longer and spend more time interacting with your brand. So, if you observe your posts or web pages are engaging users for considerably fewer hours, identify the loopholes and craft fresh content that satisfies all the missed touchpoints. These optimizations should increase the time on page.
Forecasting to increase engagement
This metric allows you to make certain predictions regarding data and measure your performance against those cited predictions. This is called forecasting. How do you use it to increase engagement? To increase engagement, it allows you to determine how well you think your account is doing, and how well it is actually doing.
Analysis of the Source and Medium Links
Source/Medium links are one of the most underutilized benefits. It facilitates the users to recognize the source of their audience. In simple words, it allows you to trace where your viewers come from. You identify the source that is yielding maximum visitors, that is if it is social media platforms, search engines, or advertisements. Since our primary goal is to drive engagement, the information generated from this metric can help you create more personalized posts and messages. And do you know personalization homepage promotions influence 85% of buyers!
Importance of market group data
By far, I am sure you must have comprehended that under analytics, data plays a major role. Amidst this, one that deserves special attention is market group data. It gives you specific information on the type of OS visitors on your Instagram. Considering engagement, it allows you to create posts and messages that would naturally drive traffic to your profile.
Like said before, analytics is majorly a study of data. But data alone can’t do anything, you must know the tricks and techniques to make good use of the data. What I mean to say is, the story does not end with a critical analysis of data. Implementation of reforms, optimizing and using the data for your best interest, is the next half that still demands your attention.