When I started my first business. The basic version of the website was kind of okay. My friends loved the design and rivals were happy that the design was simple. Sales were okay. But after around 8 months I was devastated. Sales were still going okay. What I dreamed was an increase in sales. I started reading books. And started following website design forums. There I met people. Shared my concern with them and they gave me 4 tips to get started.
After the talk, I started asking questions. Questions like, should I reduce the number of pages on my website or should I simplify the navigation?
While these questions sound difficult to answer, please note that these questions will help your visitors to engage and achieve the sales and marketing goals.
The goal of your website should be to turn the visitors into raving fans.
Without further due let me get to work. Here are 4 website design tips which can cut-down your inbound marketing cost by half.
- Design Site to attract visitors
If your website is not designed to attract customers, it means that you need to work on your SEO. The right keywords will bring traffic to your website. If the customers find what they are looking for on your website, they’ll buy products easily.
Use important keywords in headers, meta descriptions, and URLs. You must promote your content by using these keywords so that it will be easier for your website to rank.
- Keep the messages clear
It’s important to keep a strong brand personality. With an endless amount of distractions on the internet, it’s necessary to keep the messaging clear, concise, and simple. It’s up to you to draw visitors so that those visitors can think of converting into customers.
A few sentences or a short paragraph will be enough.
Either hire a copywriter or go for an expert freelancer copywriter. But your content should be engaging and compelling.
Figure out what the customers are thinking about your product and how can you solve their problem with your content.
Do a brainstorming session with your team and match the solutions with the problems that your customers are facing.
To ensure that the message is clear, use a tool like Hemingway app to figure out the clarity of your website.
The titles and the text on each page should be clear enough that customers don’t have to think things through.
Don’t just say, ‘We do inbound marketing,’ instead of making it catchy, ‘We help customers to solve their problems.’
- An Elite Website Design Can Boost your website traffic
Overall website design is vital to engage customers and help them stay on the website for more time. Sometimes brands, especially web design London agencies hold focus groups from clients to marketers and content writers before they design the final copy of the website. This is because inspiration can come from any level.
One important thing that you need to ensure is that while designing the website, the brand message should integrate with the final design of the website.
- Blog can help
If you are a website design agency or even an e-commerce website what you need is to educate your users. If you educate the designers, developers, and marketers a blog can help you to get free engagement and traffic on the website.
When customers visit your website, there should be enough information for them to stick and come back for more. Only the design won’t do the trick. You need to inform users of the latest trends and how your products can make their lives better.
Focus on your USP and in your blog educate the users on how things will change if the customers use your products.
Your website is not a job, it’s bigger and better than that. The website should be completely optimized for your services. You should have product pages with content and images that will tell the story and engage customers on a deeper level.
Simple navigation can help users find products fast and place an order without going through a worrisome shopping cart. It’s extremely important to study the needs and wants of your customers and integrate those values in your website design.