The only inevitable characteristic of social media represents it’s ever-changing nature with almost always brand-new upcoming trends and ideas. It makes it really exciting for all of us to predict or see the up-to-the-minute fads. It is always exciting to foresee how much of an influence will a trend have or what will endure the most impactful thing on social media in the present day. The following are the few social media trends that are presumably going to take over in 2020.
Important Social Media Trends
Influencer Marketing Creating Buzz
Social media influencers are going to expand and produce a more massive impact. Research shows it is one of the most important social media trends and will increase by 59% this year. The presumption is already in the power of influencers. This is going to be the year of genuine influencers with more original content, of those who will be considered to be more real and show the legitimate content to their viewers. The reason behind it is the idea that such influencers will present and promote items that they had personal experience with. Viewers not only just follow reviews about products, but also get to know the product’s authenticity. The point of significance is that the influencer’s plan of action should be in congruence with the marketing plans of the brand as well as with brand representation. For this to happen, one must be absolutely clear about their brand’s vision and should let the influencers send out the message to their viewers through their own distinct ways, while still sticking to the brand’s objectives.
Shopping on Social Media
Shop til you drop!
Not in 2020, though, as you can easily shop while scrolling through social media apps.
Shopping craze among the audiences never goes out of the question. It is one of the significant factors that leads to user interaction with the brand. With online shopping taking over the world by the storm, the easier your brand gives its users access to a shop, the better it gets for you. Advertising on social networking apps such as Facebook or Instagram has proven to be extremely beneficial. This is why the opportunity to shop right there with a few basic steps has derived a remarkable response. If you come across something that has seized your attention, you can purchase it right away with a single tap. This hassle-free experience is definitely going to be a trend that stays put.
Improved Customer Service
While marketing a brand or a business, after having an audience appointment, the thing that carries out the most important role and should be considered an absolute priority is the service that you provide to your customers. Being available and responding to your customers queries right away is definitely a need of the hour. In this modern-day life, where time is literally money, one has to keep up with the fast pace of social media life. To keep your customers and consumers captivated, it is of high significance that customers receive a response as soon as possible.
Do not MISS out the opportunity to engage potential customers!
Cater for multiple queries at the SAME TIME!
Once introduced, in the beginning, chatbots could only answer a few customers’ queries by responding to the cue words that were considered as the most asked questions.
However, in the previous year, after taking into account the feedback from consumers, companies have modified their chatbots in a way that they comprehend questions proposed and provide answers by searching through available information online. They not only provide quick solutions but also respond to multiple queries what will be a challenge to a human.
User-Generated Content on Social Media Platforms
User-generated content adds to the value of your brand like nothing else. Enjoying something posted by a customer or consumer is likely to develop an increased trust than content that comes from the company itself. To get this extending, one should stay engaged with the users and provide consumers occupied in activities that urge them to generate content. There are many good writers at professional essay writing service Studyclerk.com who will write professional essays for you or help you with generating professional content.
From the day they were introduced, live videos have been capturing the attention of the users ever since. According to research, more than eighty-five percent of people actually prefer to watch live streaming rather than reading a blog or a post. Therefore, we will certainly watch more live streams this year.
With competition growing, companies have been advertising on every possible platform to reach out to the audience. And with social media sites being the center of attention, each business has invested in promotion and advertising through social media. Entrepreneurs are using paid advertisements to get closer to their audience and this has proven to be tremendously effective, which is why this seems to be a growing trend in 2020 as well.
Big companies like IKEA have been using this technology to produce a broader and more clear vision to consumers about their products and their utilization. Augmented reality is an advanced tech that we can make use of in the most beneficial way for a business. It allows RAND to present its products in the most effective way possible. However, due to investment limitations and tech barriers, this has been used on a small scale. In 2020, we can anticipate more use of AR.
Drawing the audience’s attention through stories or content available for a limited time is proven to be an effective way. Viewers are exceedingly fond of brief and genuine content, whether it is a story or a short video what will carry on as a trend as well.
Social Media as Discovery Engine
Using social media as a leading platform through which you seek out to your specific target audience is proving to remain an overwhelming success. Taking advantage of this and leading people straight through social media to being a customer is something all entrepreneurs should go for.
Micro-videos represent a trend that viewers are going to keep up with. Who doesn’t consider a compact version of prolonged videos uploaded? Almost everyone. That is why micro-videos are a present-day social media marketing need that entrepreneurs should invest in.
Audience as a part of content
The relationship built with customers is the primary focus of any influencer or entrepreneur, and in order to enhance the quality of that relationship, it is extremely important for entrepreneurs to connect with their viewers at an individual level and find ways to gain their confidence which will ultimately act as a cause of the success of their business.
In conclusion, these few social media trends will keep up in 2020. However, change is the only and certain thing. Innovative ideas and ever-growing interests will surely come into view as time passes. However, these tools will prove to be an efficient strategy to obtain the output you wish for.